The Purpose of this paper is to try to make a case and possibly a conclusion on the popularity of the above captioned movie industries.
Definitions
Bollywood is defined and generally accepted to be the name given to the Mumbai based Hindi language film industry in India (www. bollywood. com) and as such all movies produced and directed by entertainment company’s registered under the supervision of the Central Board of Film Certification is referred to as a Bollywood movie.
Hollywood: Without reference to any source, is the name used to refer to the American Film industry, apart from being a geographical location in Los Angeles, USA. It comprises of almost all the different aspects of broadcasting, from cinema productions, to radio and TV broadcasting. Movies produced and directed by the entertainment company’s registered under the supervision of Motion Picture Assoc
...iation of America are referred to as a Hollywood movie regardless of the geographical location where the movie is shot.
Popular: Commonly accepted or approved of (Merriam –Webster) The question to ask is how do we test for popularity of any movie industry? Could sales/revenue be a pointer? Box office review/ratings? Geographical/Location based test? SALES/REVENUE: Revenue-Wise Hollywood Movies does not depend on ticket sales alone, a major part of the revenue comes from other segments like TV networks, magazines and home videos, even though Bollywood is toying the same line of a franchise formula, it is too early to conclude that’s its revenue drive is as successful as Hollywood’s.
The majority of Bollywood’s revenue is derived from ticket sales and even most of its funding has been from the unorganised sector, this is because Bollywood was just recognised as an industr
in 1998 and the financial industry in India was not allowed to fund the film industry. (www. asianfilms. org)
Box Office Reviews/Rating
It would be unfair to Bollywood if its popularity ratings were based on deductions from Box Office reviews and ratings.
Earnings from only one movie in Hollywood is enough to meet the budget of Bollywood even as there is no official document giving the total amount of Bollywood’s budget. However, the funding available for a movie production affects the quality and output of the movie and as such comparing Bollywood and Hollywood with Box Office as the parameter would seem unfair.
Geographical/Location based Test
With 1,210,000,000 (1. 1 billion) people, India is currently the world's second largest country, India crossed the one billion mark in the year 2000, one cannot undermine the fact that Bollywood, like India’s population is fast growing and becoming a threat to Hollywood’s supremacy, however the popularity of Bollywood movies can mainly be supported by India’s population and the fact that Bollywood movies are mostly watched by Indians or people with Indian origins all across the world.
Even though India has English as one of her official language, the reach of her movies cannot be compared to Hollywood movies which has English as the main language of communication. The followership that Hollywood stars enjoy world over is overwhelming, which also acts as a means of advertising for Hollywood, and if Bollywood basks in the glory of dubious “ShahRukh Khan has more fans than Tom Cruise” reports for long, it may not be a happy ending after all. (http://www. shah-rukh-khan. info/homepage/shahrukh_khan_biography. html)
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