Film trailers and film posters are advertised in very different ways Essay Example
Film trailers and film posters are advertised in very different ways Essay Example

Film trailers and film posters are advertised in very different ways Essay Example

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  • Pages: 6 (1563 words)
  • Published: August 15, 2017
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Film posters come in a wide variety of shapes, sizes and colours. Some have appealing pictures on that target a particular age group, some are for a general audience, but they all use the same things on the poster. Anchorage, Alliteration and Eye catching devices. You can find them at a wide range of places, like at the cinema inside and out, or on big billboards, or even in town.

But they all have one target in mind, to make you spend your money to see that movie. I shall be looking at what makes a film poster a good film poster. And then I will give an example of a good film poster with all the things I describe.To begin with I am going to be looking at the general make up and the ingredients of most film posters.<



Normally on a film poster it has one main picture, of the main actor/actress or a scene from the movie itself, taking up the whole page. Then using anchorage on top of the picture at the very top, it will probably have reviews from film critics and other famous, and respected organizations such as newspapers and TV stations such as the BBC. These reviews will be only one sentence so that they can fit at least three or four on to the poster. This will take up about the quarter of the poster. The review that praises the film the most will probably be in really big, bold lettering, so that it can attract a passer-by to make them believe this film is really good. Underneath the reviews will be a quote.

The quote won'

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be very big but it will be big enough to be viewed from a small distance. The quote could contain alliteration and be in a stylish font to also attract the viewer's eye. If it doesn't have a quote it might have a couple of snap shots from the movie, containing a wide range of pictures from a picture of people fighting or a romantic scene. It's normally what's appropriate for the movie and the age group of people it is targeting.Underneath that it will have the transference of values of one or two main actors/actresses names in big lettering so that the viewer can see it has someone who is really good and is really popular and think if it has him/her in the movie it will be good.

Then it will have the name of the movie in big, dark lettering on a light background so that every letter is viewable without anyone squinting and so that they don't make a mistake of the name of the movie so that the viewer will hopefully give word to mouth advertisements. Then will come the credits, which nobody really notices but it has all the compulsory things like copyright and the mention of people who worked on or in the movie. At the very bottom will say the date it will be released or coming soon.Sometimes it might have a competition or a prize giveaway located somewhere to attract people even more. The poster is usually in a colour that sticks out and it has writing in a lighter or darker colour so that people can see it clearly so they will notice it The

reason the writing sticks out is because of the colours. They not only attract people to them they clarify them so they don't misread the writing.

And the poster is normally situated at places where people go by everyday or will be likely to notice it, for example billboards, and in shopping centres or at the cinemas itself.I am now going to look at the issues stated above in one poster in particular, which I have chosen so that it has most of the issues stated above. The poster I chose is "The Bourne Identity". It has a picture of Matt Damon covering the whole page. Then on top of it they have things written down such as writing and more pictures.

The whole poster is blue and the writing is in gold. At top in big lettering it has Rock Solid written so it can be seen. It would make the viewer think it got good reviews by putting the best one in big, bold lettering. Then it has the reviews that go to about a quarter of the way all starting in bold lettering then going small so that it attracts people's eyes. Then it has Matt Damon's name written up above the Title.

It has a competition to win a prize. That would also get people's eyes since the prize is to do with Matt Damon. The reason the poster has Matt Damon written on it is because he is a known actor. And people will think this movie will have to be a big success. Then comes the title in big lettering.

Then beside it, it has the rating. The rating

is twelve A. Underneath are a couple of scenes from the movie. Then come the credits with the director's name. Then comes the release date.

It says it is on cinemas on September 6th. The target audience is people aged from 11 to 50 plus. It also uses alliteration in the reviews. The way I think it gains the attention of a person is it's picture of matt Damon. The genre is action/thriller and a hint of romance.

Now I am going to talk about film trailers. Unlike posters trailers are moving and are shown either at the cinema or on the TV. They are clips from the movie edited and put together. The reason they are shown is so that people get interested. Film trailers come in different speeds, lengths and times. They all have the same goal, to sell their movie.

I will explain in the following paragraph.Trailers normally begin with a scene from the movie that is very confusing. Then come more scenes that start to make more and more sense as we see them. The scenes the editor uses are the most important sense to get the viewer pumped up to really want to see it, like if it was an action genre it would have the best fight scenes. They are normally played with either a voice-over or music. They are both supposed to be appropriate for the film like for a voice over if the film is a comedy you wouldn't have Anthony Hopkins doing it, or for the music you wouldn't have Disney cartoon music on a Mission Impossible.

The music normally is from the start of the trailer

to the finish, whereas the voice over normally ends about 1 quarter fhte way through way. The editor shows the most important scenes to keep us on the edge. The speed he does the editing at all depends on the genre of the movie. If it is a fast paced thriller movie for more older people then he will do it fast, but if it is a kid's movie for people like three to 10 year olds, then it will be slower so that they can take in all that they have seen before they can move on to the next scene. Towards the middle it says a couple of actor's names so that it informs us of their presence in the movie.

Then comes the films name. Then at the end it has the credits like on the poster. At the very end comes the release date. The type of the movie decides what time in the day the trailer comes on.

If it was a fast paced trailer, it wouldn't come on during lunch because that is when little kids watch their shows and they wouldn't understand it, it would come on at the time the target audience watches TV the most, around about seven to eight o'clock.The Film trailer I am going to look at is "Oceans 11". From the very start it has music and a voice over. The voice over is done in a high squeaky voice to make it funnier. Because it is a comedy they have put in the funniest scenes to make people laugh. It goes relatively slow, even though it is rated at a fifteen it

is slow so you can take in all the detail of the humour that is all around the set not just what they say.

The voice over stops at about a quarter of the way through and the music carries on, but that is in the background because it starts showing funny situations and the cast also says funny things. Then at about three quarters of the way through the voice over starts again. This time he says the release date. But then he stops and so does the music.

The unique selling point for the movie is the fact it is a remake of the original Oceons 11.I have just gone over the two main types of advertisement, Posters and Trailers, although they are similar they a different in loads of different ways. They both say things to the target audience through different ways. One uses colour and big writing the other sound. Overall, they are both very effective ways of advertising.

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