Bianca’s discount home furnishings store is in a strip mall.
Question
Bianca’s discount home furnishings store is in a strip mall. She wants to know what other businesses in the strip mall her customers visit when they come to her store. To collect information for this objective, Bianca will most likely use – Q/A (Question and Answer)
Test Answer
Answer:
Bianca can hire someone to observe foot traffic to the stores in the strip mall to see which customers visit her store as well as others. Sales invoices and census data would not reveal the answers, and door-to-door surveys and focus groups would have a problem in that you would be able to approach only a small percentage of shoppers. The correct answer is: observation.
Recource Bus 346 Quiz 10
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