question

Which of the following stmts is true of retailing?

answer

Services like banks, colleges and hospitals can be retailed

question

_____ creates a seamless cross-channel buying exp integrating in-store, online, and mobile shopping

answer

Omni- channel retailing

question

Which term refers to a giant specialty store with a very deep assortment of a product line?

answer

Category killer

question

Which type of retailer typically carries deep product assortments of narrow product lines?

answer

Specialty stores

question

_______ refers to two or more outlets that are commonly owned and controlled

answer

Coporate chains

question

_____ refers to a group of retail business built on a site that is planned, dev, owned and mgmt as a unit

answer

shopping center

question

Innovation mgmt system allows a company to collect, review, evaluate and manage a new product ideas

answer

True

question

Horizontal marketing system can develop between a company and its competitors

answer

True

question

Market skimming possible if quality/image support high price + num buyers want it at that price

answer

True

question

Pricing strategies usually remain the same as a product passes through its life cycle

answer

False

question

Pricing decision of specialty stores are typically based on low markups on high volume of products

answer

False

question

Direct Marketing is optimal promo tool for building personal and long lasting relationships with customers

answer

True

question

Lobbying refers to PR dept maintain relationship with shareholders and others in finance community

answer

False

question

Salespeople represent customers to a company and represent a company to customers

answer

True

question

Today buyers are more receptive to phone/online contact vs high level face to face contact of past

answer

True

question

Mobile marketing is an unsuitable tool for triggering an immediate purch from a consumer

answer

False

question

The blogosphere is cluttered and difficult to control

answer

True

question

Straight product extension into international markets is often successful

answer

False

question

Societal marketing concept states firms and managers should focus marketing on what is legal and allowed

answer

False

question

Specialty products are primarily purchased for use in conducting a business

answer

False

question

In total quality mgmt TQM a company is constantly improving quality of products, service, processes

answer

True

question

Which of the following is an example of a convenience product

answer

Candy

question

Marketing critics claim that the overselling of private goods results in social costs

answer

True

question

Each basic consumer right led to more specific proposals such as nutrition and ingredient labeling

answer

True

question

When company views and organizes marketing from consumers point of view it is practicing societal marketing

answer

False

question

Societal marketing concept states firms and managers should focus marketing on what is legal and allowed

answer

False

question

Companys that practice perceived obsolescence used produce components to wear out sooner than it should

answer

False

question

The ____ concept specifically focuses on future welfare of customers, but not on future company needs

answer

Societal Marketing

question

High pressure selling will most likely work in situations that involve _____

answer

one-time sales

question

Which of the following is a traditional right of sellers

answer

Right to any introduce any product in any size and style if its not haz

question

Innovative marketing most likely involves

answer

Seeking real product and marketing improvements

question

Products that give high immediate satisfaction but hurt consumers in long run are

answer

Pleasing

question

Most of the retailing in the United States is done by small, independent retailers

answer

False

question

The internet is forcing companies toward more standardized international pricing

answer

True

question

Straight product extension into international markets is often successful

answer

False

question

Foreign based produce facilities offer many advantages to an investing company if the foreign market is small

answer

False

question

The European Union restricts trade opportunities to European firms

answer

False

question

A country placing a limit on volume of imported citrus fruit is an example of a

answer

quota

question

An emerging economy is one which

answer

Has a rapid growth in manufacturing

question

The simplest way to enter a foreign market is through

answer

Exporting

question

Which of the following is a disadvantage of straight product extension?

answer

Costly in long run if fail to satisfy specific global market

question

Which of the following is most likely true about a global organization?

answer

Worldwide policies are planned by top corporate management

question

Telemarketing is infrequently used as a fundraising tool for nonprofit and political groups

answer

False

question

Printed catalogs hold very little importance to marketers in the digital era

answer

False

question

The marketing results from direct mail are difficult to measure

answer

False

question

Mobile marketing is an unsuitable tool for triggering an immediate purchase from a consumer

answer

False

question

The blogosphere is cluttered and difficult to control

answer

True

question

Which of the following are the fastest growing forms of marketing

answer

Direct and digital

question

Which of the following stmts is most likely true about direct and digital marketing?

answer

Build customer engagement and can be a complete model for doing business

question

Amazon.com and Expedia.com are _____ that sell directly to final buyers via the internet

answer

e-tailers

question

For most companies, the first step in conducting online marketing is to_______

answer

create a Web site

question

Which of the following is true of viral marketing?

answer

It is the digital version of word of mouth marketing

question

Salespeople represent customers to a company and represent a company to customers

answer

True

question

In consumer product companies like P&G or Nike, the sales force works directly with customers

answer

False

question

Compensation with larger base-salary and smaller commission is most effective for driving new business

answer

False

question

Today buyers are more receptive to phone/online contact vs high level face to face contact of past

answer

True

question

Sales- force automation systems enable prospects profiling sales forecast and prepare exp reports

answer

True

question

Some marketers now rely almost entirely on digital and social media

answer

True

question

New marketing commercial model consists of promo mixes designed to make traditional mass media obsolete

answer

False

question

Direct marketing is optimal promo tool for building personal and long lasting relationships with customers

answer

True

question

A firm that sends email updates with customers about new products is engaging in personal selling

answer

False

question

Lobbying refers to PR department maintain relationship with shareholders and others in finance community

answer

False

question

_____ advertising would most likely result in attack ads between competitors

answer

Comparative

question

Which of the following is the first step in developing an advertising program?

answer

Setting advertising objectives

question

Which of the following is a shortcoming of advertising

answer

It only provides one way communication with customers

question

Which of the following is true of public relations?

answer

It emphasizes news and events rather than sales

question

Which of the following is an effect of the advancement of technology on marketing?

answer

Consumers rely less on marketer supplied info than past

BA Marketing Kahoot – Flashcards

Unlock all answers in this set

Haven't found what you were looking for?

Search for samples, answers to your questions and flashcards