b. Standard Chartered bank advertising its newly devised investment solution options in The Economist

Answer:

Which of the following would be an example of niche marketing?
a. Frito Lay introducing a commercial for its new flavor “Cream-n-Onion” in India
b. Standard Chartered bank advertising its newly devised investment solution options in The Economist
c. A firm hiring people to hand out flyers about its new product at the shopping mall
d. A firm paying college students to try out their new offering of cup-noodles and encouraging their friends to buy it

Get instant access to
all materials

Become a Member