B. Advertisers who became disenchanted with the superagencies moved to form smaller agencies that were flexible and more responsive.
Question
B. Advertisers who became disenchanted with the superagencies moved to form smaller agencies that were flexible and more responsive. – Q/A (Question and Answer)
Test Answer
Answer:
36. (p. 80) Which of the following statements is true about superagencies?
A. They were formed when large advertisement agencies were broken down into smaller, more specialized agencies.
B. Advertisers who became disenchanted with the superagencies moved to form smaller agencies that were flexible and more responsive.
C. They were formed so that agencies could provide clients with effective supply chain management.
D. Advertisers who became disenchanted with the superagencies moved to form larger agencies that were inflexible and less responsive.
E. They were formed so that agencies could provide clients with just-in-time inventory management system.
Recource Ch 3 Organizing For Advertising And Promotion
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