Malcolm Bright

question Which of the following is the best definition for marketing? A) Marketing is an organizational function and a set of business activities designed to make profits. B) Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit […]

question How has psychodynamic therapy changed over time answer it focuses on all relationships, not just early experiences question which is not a problem with benzodiazepines answer tardive dyskinesia question the conventional antipsychotic drugs had a problematic side effect involving abnormal movement answer tardive dyskinesia question a good example of psychotherapy being used as aguardian […]

question How do we determine what abnormal behavior is? (Possible Definitions) answer 1. Statistical infrequency: rare, doesn’t occur commonly ? alot of exceptional traits ; some pathologies are common (body image) 2. Violation of Norms: vary a great deal across cultures ; vary by diff. segments of society (norms change) 3. Personal Distress/ Distress to […]

question Sandra is a reality therapist who is meeting her client Paul, who struggles with career indecision, for the first time. How might she begin her work with Paul? a. by asking about his earliest recollections b. by diagnosing his problem using the DSM c. by asking Paul what he wants from therapy d. by […]

question Is designed to protect good Samaritan from ligal liability. answer Good Samaritan law question Is immediate care given to victim of injury or sudden illness before medical help arives. answer First Aid question A: stands for airway. B: stands for breathing C: stands for circulation. answer A B C’S question Stands for Atomated External […]

question Asthenosphere answer Partially melted, plastic-like portion of the upper mantle. question Mesosphere answer Mantle question Bathymetry answer The measurement of depth of the ocean. question Lithosphere answer The rigid, brittle portion of the Earth’s structure. question Seismicity answer Distribution, magnitude and frequency of earthquakes in an area. question Lithosphere answer Least dense layer of […]

question break in the bone answer fracture question the end of a bone is displaced from a joint or moved out of its normal position answer dislocation question injury to tissues surrounding a joint (involving ligaments and tendons) answer sprain question over stretching of a muscle answer strain question has no external wound on the […]

question Accounting system answer The methods and procedures for collecting, classifying, summarizing, and reporting a business’s financial and operating information. question As a business grows and changes, its accounting system also changes in a three step process, what does it consist of? answer Analyze user information needs, design the system to meet the user needs, […]

question Market Segmentation answer -firms aggregate “similar” consumer or business customers question Firms divide: fat, skinny, super small answer -larger groups of potential customers into smaller groups of actual or potential B2B or B2C customers (going from fat to skinny) -more heterogeneous groups (different) into more homogeneous groups of potential or actual B2C or B2B […]

question 1) The marketing research process is presented to you in your text as: A) a “go-no go” process B) an eleven-step process C) a ten step process D) an inadequate way to view marketing research E) a six step process answer B question 2) The last step in the marketing research process is to: […]

question Market answer the set of actual and potential buyers of a product or service. Share a particular want or need that can be satisfied through an exchange relationship. question Market Segmentation answer involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or […]

question According to the “physical distribution concept”: answer all transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as part of one system question When Herbal Essences offers “dollar-off coupons” to adult women to try to get them to try its shampoos and conditioners, this is an example […]

question Capabilities are a subset of a firm’s resources and are defined as tangible and intangible assets that enable a firm to take full advantage of other resources it controls. answer Answer: TRUE question Resources in the resource based view are defined as the tangible and intangible assets that a firm controls, which it can […]

question Everyday information about developments in the marketing environment that managers use to prepare and adjust marketing plans is referred to as: answer marketing information question A(n) ____ is an interactive, flexible, computerized information system that enables managers to obtain and manipulate information as they are making decisions. answer marketing decision support system question A […]

question Marketing answer Economic _________ is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers (CH1) question understanding the marketplace and customers’ needs, wants, and demands answer The first step in the marketing process is ___________. (CH1) question It is the actual buying […]

question Customer Relationship Management answer Using information about customers to create marketing strategies that develop and sustain desirable customer relationships question customers answer The purchasers of organizations’ products; the focal point of all marketing activities question exchanges answer the provision or transfer of goods, services, or ideas in return for something of value question green […]

question Product Management answer The systematic and usually team-based approach to coordinating all aspects of a product’s marketing initiative including all elements of the marketing mix. question Product Line answer A firm’s total product offering designated to satisfy a single need or desire of target customers. question Product Line Length answer Determined by the number […]

question Which of the following is a general purpose as defined by the textbook? answer To entertain question Which of the following best describes how you should go about choosing a topic? answer Choose a topic that right for you, the audience, and the situation. question __________ communication apprehension can help improve one’s speaking performance, […]

question Cost based pricing answer Setting prices based on the cost of producing question Competition based pricing answer setting prices based on competitors strategies, prices, costs, and market offerings question Customer value based pricing answer Uses buyers perception of value rather than on the sellers cost. question Good value pricing answer Offering just the right […]

question Marketing answer A group of activities designed to expedite transactions by creating distribution pricing and promoting goods services and ideas. It is a systematic approach to satisfying consumers. question Exchange answer The act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas) question Function of […]

question An individual who is 22 percent above his or her ideal weight would be classified as answer obese. question Which environmental factor encourages us to increase our food consumption? answer Easy access to high-calorie foods in stores and restaurants question Which of the following is true with respect to genetics and obesity? answer Studies […]

question H (+) answer Hydrogen question Li (+) answer Lithium question Na (+) answer Sodium question K (+) answer Potassium question Rb (+) answer Rubidium question Be (2+) answer Beryllium question Mg (2+) answer Magnesium question Ca (2+) answer Calcium question Ba (2+) answer Barium question Al (3+) answer Aluminum question Ag (+) answer Silver […]