Ath Technologies Inc.: Making the Numbers Essay Example

for market share growth. Management should’ve at least had certain controls such as minimum specifications and quality checks to ensure that quality of the company’s products were not harmed. Upon receiving the warning letter, management, once again, decides to reinvent the company’s focus into delivering quality products.

Here, they developed a company wide customer oriented vision.It would have been good if this fundamental vision was in place right at the very beginning of the company’s formation. In the end it is the customers that make the company, so it makes sense to work towards satisfying this customer relationship. To become profitable and achieve market share are secondary objective that can be measured on a annual basis and overall company well being targets can be rewarded with incentives that link into the company’s performance as opposed to individual contribution to the company’s success.Instead of jumping to different achievement goals as problems arise, the visions and beliefs should have been determined first and that would help shape the overall goal of the company. While working towards goals such as profitability and growth, the visions and beliefs help keep employees in line and to some extent control the minimum expectations of the development of products, thus possibly lessen or avoid problems that did arise.

The incentive scheme were not properly designed to take into account effects of employee actions and the impact it would have on the company as a whole and other stakeholders. It should some what reflect and reiterate these visions instead of promoting and motivating employees to be self interested in their own affairs and achieving the targets at “all costs”. All in all, there were minimal

controls and checks in place, it was more of a one way push towards the goals and not looking back at what was being sacrificed in the process.