ASUS, a technology-oriented company blessed with one of the world’s top R;D teams, is well known for high-quality and innovative technology. As a leading company in the new digital era, ASUS offers a complete product portfolio to compete in the new millennium. HISTORY Tung, Ted Hsu, Wayne Hsieh, and MT Liao founded ASUS in 1989 in Taipei, Taiwan — all four founders worked as computer engineers for Acer. The company explains the name ASUS as originating from Pegasus, the winged horse of Greek mythology. The new organization used only the last four letters of the word to give the resulting name a high position in alphabetical listings.
Asus is a company that produces a variety of computer components for leading manufacturers, such as Hewlett-Packard and IBM, as well as PDAs and notebook computers. On January 3, 2008, Asus split into three separate companies, ASUStek, Pegatron and Unihan. ABOUT ASUS In 2007, one in three desktop PCs sold was powered by an ASUS motherboard; and the company’s 2007 revenues reached US$6. 9 billion. ASUS products’ top quality stems from product development. It’s like learning Chinese Kung-Fu; one must begin with cultivating the “Chi” and inner strength.
Besides innovating cutting-edge features, ASUS engineers also pay special attention to EMI (electromagnetic interference), thermal, acoustics and details that usually go unnoticed to achieve complete customer satisfaction. ASUS notebooks are the first TCO’99-certified notebooks worldwide. The requirements for this honor include radiation emission control, energy (battery consumption), ecology (environment friendly) and ergonomics. To succeed in this ultra-competitive industry, great products need to...
be complimented by speed-to-market, cost and service.
That’s why all 8,000 over employees of ASUS strive for the “ASUS Way of Total Quality Management” to offer the best quality without compromising cost and time-to-market while providing maximum value to all customers through world-class services. With unyielding commitment to innovation and quality, ASUS won 2,568 awards in 2007, meaning on average, the company received over 7 awards every day last year. BusinessWeek has ranked ASUS amongst its“InfoTech 100” for the 10th straight year; and the company is ranked as No. 1 in quality products and services by the Wall Street Journal.
ASUS has also achieved the number one title on the annual league table of Taiwan Top 10 Global Brands with a brand value of 11. 96 billion US dollars. VISION ; VALUES: Corporate Vision: Imagine innovations that simplify our lives and enable us to realize our full potential. It is technologies’ responsibility to accommodate us, not the other way around, because all devices should perform and communicate seamlessly anytime, anywhere. ASUS thrives to become an integrated 3C solution provider. (Computer, Communications, Consumer electronics. ) Mission and Value: As a major player of the IT industry, ASUS has established its corporate mission: Provide innovative IT solutions that empower people and businesses reaching their full potential. The philosophy of ASUS product development is to do the fundamentals well first before moving forward. Started with computer components such as motherboards, graphic cards, and optical storage devices, ASUS now has now over 16 product lines, including desktop barebone systems, servers, notebooks, handhelds, network devices, broadband communications
LCD monitors, TVs, wireless applications, and CPT (chassis, power supply and thermal) products.
Management Philosophy : •Inspire, motivate and nurture our employees to explore their highest potential •Commit to integrity and diligence; focus on fundamentals and results •Endlessly pursue to be number 1 in the areas of quality, speed, service, innovation and cost-efficiency •Strive to be among the world-class high-tech leaders and to provide valuable contributions to humanity.. COMPETITORS: Competitive analysis of the Fonera 2. 0 vs Belkin, Linksys, Asus and D-Link Below is a comparison table listing features and prices of the Fonera 2. 0 and its closest competitors.
Companies like ASUS, Planex, D-Link, Belkin and Linksys all sell wireless routers with USB ports and storage features, but none of these provides the same functionality as the Fonera 2. 0 and none can match its 49€ price. This makes the Fonera 2. 0 the best deal on the market if you are looking for a smart router that not only gives you wifi, but also allows you to share hard drives, printers and webcams in your network and delegate your downloading and uploading activities to an inexpensive tiny router, letting you keep your PC off while downloading at night, helping you save money and reduce carbon emissions.
The closest competitors for the Fonera 2. 0 are WiFi routers from Planex and ASUS that let you download files from BitTorrent to a USB hard drive and share a printer on your network. Both lack most of the Fonera 2. 0’s features, like Youtube, Flickr and Picasa uploaders, out-of-the-box support for 3G modems and the Megaupload and Rapidshare downloaders. Both ASUS and Planex products let you stream your files to iTunes equipped PCs or media devices and we’ll soon release the same iTunes server functionality for the Fonera 2. 0. On top of that, the Fonera 2. , like a normal Fonera, lets you share some of your bandwidth at home, make some money with your WiFi connection and roam the world for free. This unique feature is not available in any other router. The Fonera continues to be the only social router in the world. Planex BitTorrent routers are hard to find in Europe or the US (or at least I couldn’t find recent pricing information for them), while the ASUS WL-500g Premium and its bigger brother, the WL-700 (equipped with a 250GB drive), cost respectively around 100€ and 220€.
The other routers in the table provide only basic file sharing features and nonetheless all cost more then our Fonera 2. 0. The Belkin N+ router and D-Link DIR-855 offer greater coverage thanks to the 802. 11n standard, that the Fonera 2. 0 (which is 802. 11g) can beat using our Fontennas. We decided to keep the price of the Fonera low by not including a hard drive as there are 1 tera HDD now for only 99 euros. The Fonera works best with a USB 2. 0 hub so you can combine pen drives, hard drives, web cams, 3G dongles, or whatever USB device you fancy. Relationship with Intel:
In the early 1990s, Taiwan-based motherboard manufacturers had not yet