Apple and Lenovo’s Technology Stratagy
Apple and Lenovo’s Technology Stratagy

Apple and Lenovo’s Technology Stratagy

Available Only on StudyHippo
  • Pages: 5 (2407 words)
  • Published: June 22, 2018
Text preview

The Technology Strategy Comparison of Lenovo and Apple MG 8673 Technology strategy Professor: Oded Nov Xiaofei Li Table of Contents Company Profile 3 Company Vision and Misson 4 SWOT Analysis5 Porter’s Five Forces6 Product market matrix 7 Growth Share Matrix8 Technology operation of Lenovo and Apple9 First Mover/Dominant design 9 Government regulation10 Lock-in and Switching Cost10 Strategy operation of Lenovo and Apple11 Conclusion12 Company Profile Lenovo is a Chinese multinational computer hardware and electronics company.

The company was formed in China and incorporated in HK and would grow to be the largest PC company in China. And in 2005 Lenovo acquired the former Personal Computer Division of IBM. Its products include personal computers, tablet computers, mobile phones, workstations, servers, electronic storage devices, IT management software and smart televisions. Today, Lenovo is a US$21 billion personal technology company and the world’s second-largest PC vendor1, it has more than 26,000 employees in more than 60 countries serving customers in more than 160 countries2.

Apple is an American multinational corporation, incorporated on 1977. It engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. Apple sells a range of iPhone, iPad, Mac and iPod compatible products, including a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store.

-align: justify">Also Apple is the world’s third-largest mobile phone maker after Samsung and Nokia3. As of November 2012, Apple has 394 retail stores in fourteen countries4. It is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. It currently has 72,800 permanent full-time employees and 3,300 temporary full-time employees worldwide5. Lenovo Company’s vision and mission 1. Lenovo has a long-term goal of becoming the leading personal technology company in the world.

It aspires to achieve this goal by leading in three key areas: Personal Computers: Lead in PCs and be respected for its product innovation and quality. Convergence: Lead the industry with an ecosystem of devices, services, applications and content for people to seamlessly connect to people and Web content. Culture: Become recognized as one of the best, most trusted and most well-respected companies to work for and do business with. 2 2. Lenovo is building a way of viewing the world and doing business—it introduces the newest products in China and then spread across the globe.

Lenovo believes that the new way of expansion from East to West is the way of future 3. Lenovo’s business is built on product innovation, a highly efficient global supply chain and strong strategic execution. The company develops, manufactures and markets reliable, high quality, secure and easy-to-use technology products and services for customers who want technology that does more. Apple Company’s vision and mission 1. Apple believes that they are on the face of the earth to make great products and that’s not changing. They are constantly focusin

View entire sample
Join StudyHippo to see entire essay
View entire sample
Join StudyHippo to see entire essay

on innovating.

They believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where they can make a significant contribution. 6 2. Apple is committed to protecting the environment, health and safety of their employees, customers and the global communities where they operate. They recognize that by integrating sound environmental, health and safety management practices into all aspects of their business, they can offer technologically innovative products and services while conserving and enhancing recourses for future generations.

Apple strives for continuous improvement in the environmental, health and safety management systems and in the environmental quality of their products, processes and services. 7 Lenovo Company SWOT Analysis Strengths | Weaknesses| * Mass and strong relationship with domestic mainland Chinese customer * Mass Manufacturing and low production cost. * Excellent marketing and distribution strategy. * Merge with IMB Personal Computer | * Mundane Outlook * Relative weak Global Brand Perception * Relative weak Online Sales * Not qualifies After-sales Services * Limited knowledge of global market| Opportunities | Threats| Chinese Government Association * Fast growing Personal Computer market * The neighbor hood Indian is becoming the fastest growing PC market in the world * Signing of memorandum of understanding with USA * Specialty shops providing one stop platform for distribution| * Appreciation of RMB will increase product price outside of Chinese market * Competition threats from local and international competitor * Price war * International competitors forming alliance with local competitors. * Industry Reaching Maturity| Apple Company SWOT Analysis Strengths | Weaknesses| Large segment of loyal customer called “ Apple fans” * Strong brand image. * Retail Stores provide the experience and eye –catching Apple product * Huge R;D Innovation | * Patent infringement. * Product recalls. * Failure of Mac Mini and Apple TV * The fast speed of changing product generation | Opportunities | Threats| * Strong growth in smartphone and personal computer industry. * Cooperation with other big company like Google coupled to create new innovation * Apple product lock in customer behavior| * Rising popularity of Google Android. Market competition in PC and smartphone industry. * Dependence on specific suppliers. * The leadership after Steve Jobs| Porter’s five forces for the companies industry New entrants, bargaining power of supplier, bargaining power of buyers, Substitute, Rivalry 1. Smartphone market share is basically covered by big cellphone manufacture company e. g. Apple, Lenovo, Samsung, HTC, Nokia, Blackberry. They have huge R;D innovation, large based and loyalty customer, excellent marketing and advertising strategy. The new entrants are limited in this market, and they are rarely to survive. . This case is the same in Tablet and PC industry. This entrants are also hard to get into this market, because the market share are occupied by those big company such as Apple, Lenovo, Netflix, Samsung, IBM, Dell, HP, Sony. 3. Lenovo and Apple make the product outsource to the supplier such Foxconn. But basically suppliers have relatively weak bargaining power with Lenovo and Apple, because Apple and Lenovo odder huge numbers of electronical products from the suppliers, they stand

View entire sample
Join StudyHippo to see entire essay