Amul Story Narrative Essay Example

Plant at Anand features milk silos and has an annual turnover of US $1050 billion (2006-07). The unions that make up GCMMF currently have 2.8 million producer members, with an average daily milk collection of 10.16 million litres. In addition to India, Amul has expanded into overseas markets, including Mauritius, IJAE, IJSA, Bangladesh, Australia, China, Singapore, Hong Kong, and several South African countries. Amul is also making efforts to enter the Japanese market.

The text discusses the potential markets being explored, including Sri Lanka. It credits Dr Verghese Kurten, the former chairman of GCMMF, as a key figure in Amul's success. Currently, a 100 gram pack of Amul Butter GCMMF is the largest food products marketing organization in India [citation needed]. GCMMF is a state-level apex body of milk cooperatives in Gujarat that aims to benefit farmers and consumers with profitable returns and affordable quality products. GCMMF is responsible for marketing and managing the Amul brand. In the mid-1990s, Amul expanded beyond its core business.

The Gujarat Cooperative Milk Marketing Federation Ltd, Anand (GCMMF) is the largest food products marketing organisation in India. Its successful entry into the ice cream market was largely attributed to its ability to capture a significant market share quickly. This was mainly due to the price difference and the strength of its brand name. In addition, the company also ventured into the pizza business, making the base and recipes available to restaurant owners. These owners could then price their pizzas as low as 30 rupees, while competitors were charging over 100 rupees.