Advertising’s Fifteen Basic Appeals Essay Example

seeking attention and acknowledgement, as they are seen enjoying their drinks. These appeals aim to persuade customers to purchase the soda.

Phillip Morris, "Gently Does It" (1955) Bowler: This advertisement is for Philip Morris cigarettes and uses different appeals to attract customers. Firstly, the ad shows a picture of a woman who appears delighted by the gentle touch of a man. Smoking cigarettes, which she holds in her hands, makes her feel admired and fulfills her need for prominence (83). The man also seems content having the woman in his hands. Therefore, smoking Philip Morris cigarettes provides a sense of accomplishment. Additionally, the fact that the woman enjoys smoking cigarettes emphasizes a feeling of affiliation.The text emphasizes that Philip Morris provides a sense of belonging (friendship) to young individuals, which is further elaborated in the descriptions below the picture. In conclusion, it is