Adani Wilmar Limited Essay Example

India is the fourth largest consumer of edible oil, and numerous players are competing to capture a portion of this profitable market. The industry is characterized by high penetration, fragmentation, price volatility, imports, and low capacity utilization. With a distribution network consisting of wholesalers/stockists and retailers, there is approximately 90 percent penetration of edible oils in India.

The combination of low import duties and a global price slump has led to an annual import of approximately 7 MT, which raises concerns about dumping. The fact that oil is a commodity also contributes to price volatility in the commodity market. One crucial factor for success in the industry will be how market players address this issue. They can mitigate price fluctuations by engaging in future trading activities specifically related to edible oils.

The packaged edible oil market is projected to hold approximately 50 percent market share in the foreseeable future due to heightened quality awareness and narrowing price differences compared to non-packaged oils. The edible oil industry faces both opportunities and challenges as the Indian middle class, a key target market for packaged edible oils, experiences a rise in per capita income and growing health consciousness among consumers.

Adani Wilmar Limited has effectively addressed the increasing health awareness among consumers and competition from new entrants by consistently recognizing and fulfilling consumer requirements. Their leading brand, Fortune, has been the market leader for 7 consecutive years. The company provides a range of brands that cater to various consumer needs.

In order to revive its existing brands, the company has recently introduced a variety of new products. These include Ivory's Raag Gold Refined Palmolien oil, Bullet Mustard oil,

and coconut oil. Furthermore, the company has rebranded its flagship product Fortune with a fresh concept called 'Joy of Eating' in order to provide renewed value for the brand. With the use of creative communication strategies and strategic marketing efforts, the company is set to become the leading market leader in the near future.