Creative Product Promotion Analysis Essay Example

currently features the logo above the body of the message and uses a brown colour scheme to display the slogan "El Sogno Del Cafe". The email layout was created using Word.

To improve the email's effectiveness, I suggest adding more images to make it more customer-friendly. This will increase engagement with potential future email discounts and important updates, encouraging customers to visit the cafe. Our logo, featuring a coffee cup with a brown swirl, was created using Adobe Photoshop software and reflects our company's values. The brown color scheme is a testament to our coffee cafe's theme and should be incorporated throughout our branding.

To further convey our Italian coffee cafe theme, we can incorporate the Italian flag or other relevant symbols into our logo. Additionally, we have designed a club card with the same color scheme as our logo using Adobe Photoshop. This tool not only fits all necessary information without overlapping, but also offers promotional opportunities for loyal customers through redeemable points for coffee and food.

The leaflet provided information about Cafe Crema's values and the origin of our ingredients. Although this allows customers to make informed choices about their food and beverage, it may not align with the primary promotional goals of the campaign. To attain a 30% increase in business, the leaflet should have featured details about our large TV screen, complimentary Wi-Fi, and free business newspapers. Additionally, the leaflet should have included breakfast and lunch discounts that customers can cut out and redeem in-store.

The time log needed more detail, including specific deadlines, activity responsibility, and reasoning behind timing. This would benefit the client. The budget accurately displayed expenses and showed that

we remained under budget. Research into costs for leaflets, paper, and printing was well-done. However, money spent on shop front design was not a wise expense. If more time were given, improvements could be made.

Developed a training program to educate your employees on fundamental marketing techniques, which will result in a stronger internal marketing team for your business; however, with a larger budget, we could potentially:

1. Expand our advertising reach by including local websites, newspapers, and radio stations;
2. Purchase software and hardware to create more sophisticated advertisements, such as adding graphic effects like bevel and emboss to our flyers.

The club card was enhanced to allow topping up at major supermarkets. Overall, the campaign was successful and the main goal was nearly achieved. However, to further improve, special promotions for breakfast and lunch should have been implemented as the focus on business people caused neglect for these periods. Discounted prices during these times would encourage customers to visit and make purchases without excessive spending.