Marketing Plan for a New Web Design Company Essay Example
Nowadays, companies are commonly adopting ecommerce and e-marketing practices, as well as e-purchasing methods, which involve online transactions through web-based platforms.
Major organizations face the challenge of creating their own website, advertising, and conducting promotions online in order to increase sales and profits. These companies invest a lot of their budget into sophisticated web design to make an impression in the market. This report includes an introduction and situation analysis of the firm, goals and objectives, target market and segmentation, marketing strategies adopted, budget allocated, implem
...entation/action plans, evaluation and control procedures, conclusions, and recommendations. In terms of the marketing situation, research and development shows that there are 7 C's required to develop and design a good web portal: Context, Content, Community, Customization, Communication, Connection, and Commerce.
The following task for organizations is to engage customers in constantly visiting their websites, resulting in heightened consumer awareness and retention. Utilizing internet advertisements has also become a crucial tactic for establishing a strong presence and impact among most designing dot-com companies.
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