Maybeline Target Market Essay Example

to please current consumers, and target new ones.

There are two types of costumers to be targeted, individual costumers or other businesses. For a company such as Maybelline cosmetic brand, they deal with both types of costumers, they need to deal with other businesses in order to distribute their products, and they also need to reach individual costumers to drag people to their company and to be able to stand out among all other competitors. In this report about Maybelline target market research, we will be conducting a research for individual costumers.

Maybelline targets confident women with stronger personalities who "explore new looks, and flaunt their own creativity and individuality" Maybelline official website. In researching Maybelline's products, I found that Maybelline has two different lines of products: 1. It's mostly known for their bold strong shades of colors, they're aim is to encourage women to be more outgoing, and brave when it comes to trying new, different looks, but are still looking for affordable prices. That type of thinking is mostly available in young women who are: • Young and outgoing • still exploring their identity Confident enough with how they look to explore new colors. • Enthusiastic • Beauty conscious • Economically conscious That type of personality is usually in teenagers to early twenties young women, from 16 to 24 years old. Usually more carefree and open about new ideas, still young and beautiful, have no jobs yet, or has a small job therefore cannot afford pricy products. 2.

The other products Maybelline is well known for is flawless, anti aging foundations and a classical line of colors and shades that is aimed for

women who are looking for classic beauty and natural looks. That type of products gets the attention of women who are: Older in age and do not prefer to wear flashy colors • Office women who have jobs that require a neat and elegant look • Starting to worry about wrinkles and aging skin and prefer products that give them a younger look • Care enough about their beauty to buy cosmetics, but have more priorities that leave them more conscious of their spending habits Those personality features often found in women ranging from late twenties, to mid thirties, 25-25 years old. Usually busy and more serious about life, have a career. A family, therefore have more priorities than spending lots of their income on beauty products and cosmetics.

Market Profile: Demographic: Age range: 16-24 / 25-35 / 35-45 / over 46 Gender: Male/Female Marital status: Single / Married, no children / Married, with children/ In a relationship Income in Euros: less than 15. 000 / 15. 000 – 18. 000 / 19. 000-20. 000 / more than 20. 000 Occupation: Professional and technical / office work / clerical, sales / Student / Unemployed / Other Geographic: Region: Europe / America / Middle East / Africa / Density: Urban / Suburban / Rural Behavioral: Purchase occasion: Regular / Occasion / Special occasion. Benefits sought: Quality / Economy / Service. Brand Loyalty: None / Medium / Strong / Absolute

Psychological: Social class: Lower class / Middle class / Higher class Lifestyle: Achiever / Believer / Striver Personality: ambitious A pen portrait for a target costumer: Sarah Smith is one of Maybelline regular costumers; she is 21

years old single young woman. Striving to become an icon in the fashion industry, Sarah, originally from Germany, recently moved to Milan, Italy to obtain her bachelor degree in fashion design. Along with her studies, Sarah works as a sales woman in a fashion retail store, to allow her to pay for her collage fees, as well as other necessary expenses such as her apartment rent and bells.

In addition, being an ambitious person, Sarah chose this job as to give her more experience in her field of study, hoping to grow better from there. Since she's still an undergraduate Sarah's couldn't find a job with a salary more than 17. 000 Euros a year, and with her being a young women who's very interested in fashion and always care about looking trendy and up to date in her look, Sarah has always made sure to make the smartest choices when it comes to her spending habits in purchasing her outfit, make-up and self care products.