In India, the cosmetics and personal care industry has seen a notable rise in consumer usage. This increase is due to various factors including the growing interest in personal grooming among both genders, higher disposable incomes, changing lifestyles, the impact of satellite television, and a wider range of product options. The industry has been growing at an average rate of 20% recently, making it a lucrative market for international brands.
The cosmetics market in India is expanding due to increasing demand for beauty care products. There is significant potential for U.S. companies in sectors like perfumes, fragrances, skin care, and hair care products. Compared to other Asian countries, the cons
...umption of cosmetic and toiletry items in India is currently lower. Therefore, this provides a growth opportunity for businesses operating in the cosmetics and personal care industry.
The main factor driving demand in the cosmetics and toiletries market is the increasing urban population with greater purchasing power. In India, where price sensitivity is important, mass-market products are dominant. The import of cosmetics, toiletries, and raw materials into India amounts to approximately US$ 120 million, with about 10 percent of that coming from the U.S. To gain a better understanding of market dynamics, our research involves surveying individuals aged 18 to 45 using a questionnaire with a sample size of 100.
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