Expansion or Diversification Essay Example

Discussion questions:

1. Analyze Carlsberg Brewery Malaysia Bhd.'s financial statements and evaluate its financial condition using a financial ratio analysis, comparing it to Guinness Anchor Bhd. (GAB) as a reference.
2. Can Carlsberg expand its operations?
3. Does the company have enough funds to support an expansion?If not, what other sources can be utilized? Conduct a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats that Carlsberg would encounter if it ventures into the sparkling grape juice industry. What challenges might Carlsberg face in establishing a brand for a halal soft drink produced by a beer company?

   Learning Outcomes: By the end of the case discussion, students should be able to:
   1. Distinguish between different types of corporate expansion strategies like acquisitions, mergers, subsidiaries, and j

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   oint ventures.
   2. Recognize high-performance companies.
   3. Develop and apply SWOT analysis to evaluate the influence of external and internal factors on implementing a new project in a company.
   4. Propose and evaluate alternative strategies for business expansion, considering the opportunities and risks associated with each strategy.
   5. Discuss the social issues related to the halal food and beverage industry including halal certification, the halal counter in Bursa Malaysia, and the reasons behind high excise duties on beer production (also known as 'sin taxes').In addition, discuss the potential difficulties in branding sparkling grape juice made by a beer company. Furthermore, propose different approaches for a company to obtain funding for its expansion plan. Lastly, develop a proposal or feasibility study that combines these factors and suggests a strategy recommendation.

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