Purple Cow Essay Example

products that this world is still looking to fulfill the niches that our world is still lacking to this day. The hardest part is being able to recognize what those niches are and being able to fill them with a remarkable product that the world has yet to see, Just as Apple and Steve Jobs had done.

They created a company and multiple products that are unique and very reliable with the software and accessibility of those products as well as the customer service and tech support they have available at all times. These are the main reasons why they are so successful today and have so many supporters as well as customers because they are the "Purple Cows" of the technological aspect. We as ordinary humans look up to these individuals and companies to keep us on our toes, and keep bringing the next "big thing" to the community.

The best thing in my personal opinion is to be the first f the next biggest thing the world has not seen, to take the product to a whole new level that the community has yet to see and be unaccustomed to. To be able to reach these ideas and "Purple COW' products we as individuals need to be pushed or find that inner drive. To say "we can be the next big thing and be the best looking "Purple COW' out there, maybe even transform ourselves and our product to become a whole new line of products that will separate itself from any other product that a person has laid their eyes on. Having this mind process of creating the inner drive of being

even more unique and being able to be the purple cow among all of the black and white cows out in the world will make you and your product the next level for the market in the near future. Most people, products, and companies do not stand out anymore, because there are so many other people and companies that are going after the same target market and create similar products for those target markets. A good example of being a "Purple COW' is being first in a new branch off category.

The frozen-pizza category was a good idea of this. Being the first in pain relievers was an even better idea but in the end they're both taken. Which brings the sad truth about marketing on Just about anything, whether it's a product or a service, whether it's marketed to customers or corporations, most people can't buy your product. They don't have the money, they don't have the time, or they Just don't want it. These are serious problems for your product and your company.

An audience that doesn't have the money to buy what you're selling at the price you need to sell it for neither a successful market nor a market at all. An audience that doesn't have the time to listen and understand your product, or the advertising for that product treats you as f you and your product are invisible. Some audiences that take the time to hear your product details then decide that they don't want it. You're not going to get very far with people feeling that way about you, your product, or the company.

The rule today is

to create remarkable products that the right people seek out and need in today's' world and market. I believe one reason why people get intimidated is that they think the opposite of remarkable is "bad" or "terrible. " That is not the case, not many companies sell products today that are flat out poorly made. Most sell products that are good enough be a reliable product. That's why people and products have to be remarkable in today's world, because there are so many very good people, products, and companies.

Some people would like you to believe that there are too few great ideas, that their product, industry, or company simply can't support a great idea. That, of course, is absolute nonsense. Another reason why becoming a "Purple COW' is so rare is because people are afraid. Reason being is if you're remarkable, then it's likely that some people wont support you. That's part of the definition of remarkable is because you are successful and stand out more than all those very good people, ND products out there. Nobody ever gets unanimously praised by others.

The best thing you can hope for is to be unnoticed. Criticism comes to who stand out and that creates more worry in the back of our heads. These fears and worries are what prevent you and products from being remarkable. They also prevent you and your product from taking the risk of believing yourself and your product on becoming a "Purple Cow. " Therefore it seems that we face two choices. These are to either be invisible, UN-criticized, anonymous, and safe or take a chance at true greatness, uniqueness, and

the "Purple Cow.

The point is simple; being boring always leads to failure. Being boring is always a risky strategy. Smart business people realize this and work to minimize but do not eliminate the risk from the process. They know that sometimes it's not going to work but they accept that fact and work on getting past that factor and have the mindset of being remarkable again. This mindset get you to become successful and go further in life. Reasons why you want to be remarkable continues to be demonstrated by its' value in the marketplace, the rewards that follow the "Purple COW' increase.

Whether o make a hit record, create the next big video game, or write a record-breaking book, the money and satisfactions that follow are extraordinary. In exchange for taking the risk, creators of a "Purple COW' get a huge upside when they get it right. You do not have to be remarkable all the time to enjoy the upside. Struck was remarkable a few years ago. Now they're boring. But that burst of innovation and insight has allowed them to expand to thousands of stores around the world. Compare that growth in assets to Maxwell House. Ten years ago, all of the brand value in coffee resided with them, not with Struck.

But Maxwell House played it safe and now they remain stuck with not much more than what they had a decade ago but they are still trying to make new products that make a "boom" to expand. Once you've created something remarkable, the challenge is to do two things simultaneously. One thing is to milk the "Purple COW' for

everything it's worth. After this you have to figure out how to extend it and profit from it for as long as possible. The second is to create and build and environment where you are likely to invent an entirely new "Purple COW' in time to replace the first one when its benefits inevitably trail off.

These are contradictory goals. The creator of a "Purple COW' enjoys the profits, accolades, and feeling the omniscience that come with success. None of those outcomes accompany a failed attempt at a new cow. Thus, the tempting thing to do is coast. Take no chances, take profits, and fail to reinvest. These are generally and typically what people choose to do when they have created a "Purple Cow. " In the end I feel that if you created a "Purple COW' you should do this as well as continue to expand your purple cow and continue to evolve and build off of your product Just as Steve Jobs did with the 'phone's.