Globalisation in the Textiles Industry Essay Example

the profile of her business

The result of her success in using international distribution is that oneteaspoon has now stocked in 32 countries worldwide.

• Globalisation in Marketing
• ATCFAI seeking new market place opportunities due to continual changes caused by globalization
• Responding to change
• Understand marketplace activity
• Trends and opportunities
• Appropriating stragtegies
• Ensure that Australia will continues to gain access to overseas markets
• Development of strong exports markets, essential for Australia to remain competitive on a global scale
• Austrade Assist Australian companies to export their goods and services
• Administers Export Market Development Grants scheme
• Australians succeed in export and international business by providing advice, market intelligence and support to Australian companies to reduce the time, cost and risk involved

Example: Catalogue marketing: HIGH TEA WITH MRS WOO from ‘Seven Sundays’ collection

b. Imports/exports

• Industry struggles with foreign competition
• Developing countries have seen the export of apparel products as a major pathway of economic growth.
•  China is expected to become the “supplier of choice” for most importers because of its ability to make almost any type of textile and apparel product at any quality level at a competitive price
• A survey shows that exports from low wage countries in general, and China in particular, will grow rapidly, virtually wiping out the textile and apparel sectors of established suppliers
• Large number of cheap imports Detrimental to the local economy
• Products produced using inferior methods and materials in the clothing and textile industries, this results in
  

poorly produced goods

c. Skill levels of workers

Organising diversification of skill base, retraining and technical training in technology advancedments is necessary for workers to be gainfully retained in the fast changing industry. Many job losses in the manufacturing section of ATCFAI

• Retranched TCF workers, eligible for a special Labour Adjustment Programme
• Can receive immediate employment assistance at the Intensive Support customized assistance level.
• Package provided by Aus Govt
• Assist individuals, business and TCF – dependent communities affected by the changes to the competitive arrangements for the industry

d. Changing consumer demands ATCFAI needs to remain competitive in meeting changing consumer demands in the marketplace, driven by changing of Australian lifestyles

• Sunsafe clothing increased awareness demand for sunsafe clothing
• Australia-made clothing increased awareness of Australia’s place in the global market and strength of local economy demand for products made 100% in Australia
• Australia’s ageing population demand for specific clothes more suitable for older people remaining in workforce
• Fitness fitness levels have increased for a wider population demographic demand for clothing for fitness activity

e. Manufacturing strategies

The TCF industry has struggled in Australia since the government commenced dismantling tarrifs

• By coursing from Asia, middlemen undercut established suppliers and retail chains set benchmark low prices with their imported “house” labels. Mass-production versus Niche markets
• Niche markets smaller portion of a larger market
• Generally refers to a special/narrowly-defined group whose needs are not being addressed by conventional mass-produced goods.
• Mass-produced goods created by those businesses that manufacture vast amounts of merchandise to be sold.
• This means that they cannot cater to every market segment
• Only to the largest mass market Gap in the marketplace smaller segments of a market with precise needs not being met
• Create a profitable opportunity for smaller, more specialized niche businesses
• Consumer demand for niche products is rising
• Needs are not being met by mass-market busineses
• Niche products: appeal to a consumer’s sense of individuality and need to stand out from the crowd
• Austrade

Key point to help businesses to use globalization to Australia’s advantage

• Many of Austrade’s businesses now specialize in the designs aspects
• Having their products, or parts of their products, manufacture uder license overseas Examples of products:
• Ahiida (niche markets)