Management Essay Example

hotel can exploit this unique market opportunity by offering high-quality services. This includes providing quality accommodation and rest services, food and beverages for fans and teams from participating countries, as well as conference rooms for athletic officials and other interested parties. By maximizing on these offerings, the hotel can successfully make a significant profit from this rare market opportunity presented by the Olympic Games.

This paper seeks to assess the current status and standing of the Bedfordshire Swan Hotel in terms of its service offerings. It will commence with a brief overview of the hotel's background, followed by an examination of how it can enhance its menu to cater to the increased demand resulting from the influx of fans, athletes, and officials during the Olympic Games. The study will concentrate on three crucial aspects: marketing, the hotel's business environment, and finance. The conclusions drawn from these inquiries will shape recommendations that can serve as a blueprint for the hotel's approach towards the Olympic Games.

Background

Hosting the Olympic Games can bring significant benefits to the host country, its citizens, and organizations operating within it. The organizations in the host city must prepare in advance and adapt to capitalize on the economic advantages that come with hosting the Games. As the countdown to the 2012 Olympic Games begins, it is crucial for relevant committees and organizations in Bedfordshire and Luton to demonstrate their readiness as hosts.

Among these organizations, Bedford Swan Hotel plays a vital role in boosting This paper focuses on exploring what preparations the hotel needs to make and investigates the potential impact of the 2012 Olympic Games on Bedford Swan Hotel in Bedfordshire. Extensive research has been

conducted on this topic, resulting in findings, conclusions, and recommendations.

The Bedford Swan Hotel, a four-star accommodation conveniently located in the town centre, is just a thirty-minute drive away from London Luton Airport. After undergoing a complete renovation, this hotel now offers top-notch service to both leisure and business travelers.

Findings

Following the research conducted, it was established that hosting the Olympic Games in Bedfordshire would bring about significant economic advantages. Consequently, it is recommended that the organization makes full use of this auspicious opportunity.

Business environment

One of the main evaluations conducted to assess the effect on Bedford Swan Hotel and its operations was the PESTEL Analysis (Macro-Environment). This analysis played a crucial role in helping the management team of Bedford Swan Hotel make informed decisions regarding necessary plans. The PESTEL model was considered the most effective method to categorize various factors in the macro-environment, such as Political, Economic, Social, Technological, Environmental, and Legal aspects.

The government's involvement is crucial in organizing the international event, which will have an impact on establishments like the Bedford Swan Hotel. Key decisions that could financially benefit the government, such as changes in taxation policy and a potential increase in taxes for entrepreneurs, are likely to be made as the Olympic Games draw near. The government also plays a vital role in controlling foreign investment in the area and must consider temporary benefits when making decisions. According to research, economic benefits are a significant aspect of this case's PESTEL model, with indications that the Olympics will bring both short-term and long-term advantages (Hall, 1972). Regarding short-term concerns for the Bedford Swan Hotel regarding the Olympics, there will be cash inflows from visitors, athletes, trainers,

training activities, cultural events, media activities related to the games, and committee meetings. These plans will primarily be implemented in the host city where the hotel is located and offer excellent economic opportunities. While not directly linked to the hotel itself, long-term considerations should also be taken into account. This includes developing infrastructure to meet international requirements and enjoying international media coverage and community benefits.When making final decisions about organizational strategies, it is important to consider various factors. These include social factors such as people's classifications and local population growth. The hotel should position itself in a way that caters to both local and international markets, taking into account different age groups and other classifications of people like sex, age, and class.

In terms of technology, the hotel needs to stay updated with the latest advancements in order to meet global expectations for its services and products. Incorporating and improving internet capabilities was a significant breakthrough on an international level.

Environmental and legal factors were also analyzed during the assessment process. This involved considering issues related to local waste management, obtaining licenses and permits, as well as meeting any other legal requirements for organizing future events.

To evaluate the hotel's position within the external micro-environment, Porter's 5 Forces analysis was conducted. This tool effectively determines the organization's power in the business realm. The evaluation began by assessing supplier power to determine the hotel's stability and ability to withstand any impacts from suppliers on its operations.

Furthermore, buyer power was evaluated in order to research measures that can prevent clients from dictating how the organization operates. The company aims to surpass customer expectations by providing exceptional service.

Lastly, competitive rivalry and

strategies to combat competition are also taken into consideration when determining organizational strategies for the hotel.The threat of substitution ensures that clients have no alternative options available. The threat of new entry, including foreign companies, is a less significant factor for an established hotel. Conducting a SWOT analysis examines the internal environment, including strengths, weaknesses, threats, and opportunities. The company's strengths and their impact on its success in the hospitality industry are analyzed for potential improvements. Weaknesses are evaluated for possibilities of turning them into economic benefits. The evaluation of threats in Porter's forces includes both the entry of new organizations and competitive rivalry. The economic advantage discussed in the background is an important opportunity in the upcoming event (Hall, 1972). In terms of marketing, the Bedford Swan hotel will need to engage in intensive marketing due to competition from the nearby Embankment Hotel. Since many visitors may be unaware of the hotel and its location before the Olympics, global marketing efforts are necessary to create awareness.To differentiate themselves from other hotels offering similar services, the Bedford Swan must market their offerings in an interesting and attractive way (Campbell, 2004). This will establish a superior reputation and allow potential visitors to make advance bookings before athletic competitions.The Bedford Swan Hotel aims to cater to a diverse target market that includes fans, athletes,dignitaries,and organizers of Olympic competitionExtensive research on preferences and competitors' strategies is necessary to meet the needs of different groups. The hotel employs various marketing methods, including e-marketing through the internet, television adverts, and business magazines. Becoming an official sponsor of athletic competitions helps gain widespread recognition. Providing exceptional services is essential for meeting

the requirements of the hospitality management industry. The hotel ensures that its rooms are properly equipped to offer high standard accommodation, while conference rooms are also furnished appropriately for different types of groups. Customer care and staff training play a crucial role in overcoming language barriers as visitors from various countries may have difficulty communicating. Staff members are trained in multiple languages with interpreters readily available. Considering visitor preferences is important in terms of food service, as well as attention to security measures and transportation arrangements to and from the stadiums. While the hotel's fixed costs like building maintenance are manageable due to its large size financially, other fixed costs may experience deficits during the Olympic Games due to increased demand from more people attending events. The transportation sector may come under pressure as additional vehicles need to be provided for customers traveling to and from the stadiums.
Consideration must be given to potential deficits in additional facilities, such as room accommodations, if demand exceeds availability. Financing for variable costs, like human resources, may encounter obstacles. To enhance customer service during periods of increased volume, an expansion in human resources is necessary. This includes recruiting more security personnel for competitions, increasing drivers for transportation needs, and hiring additional waiters, cashiers, and chefs.

A report's findings indicate that significant investment is required due to anticipated economic benefits connected with the Olympic Games. The research analyzed various economic benefits and their payback periods. Statistics from the 1998 Beijing Olympics in China further support this viable investment.

However, meeting international standards involves substantial risks and necessitates a large monetary investment. If the organization fails to break even or generate profit, it

could have detrimental effects on future progress. A cautious approach to the process is crucial due to the likelihood of underperformance which can lead to disastrous consequences and organizational stagnation.

Despite these challenges, there is potential for significant profits if an optimistic scenario unfolds. The Bedford Swan Hotel in Bedfordshire experienced a great impact from the 2012 Olympic Games which prompted them to implement all recommended measures in preparation for the event.Failing to effectively market Bedfordshire before the competitions may result in missed opportunities with potential customers who are unaware of the area's offerings. Additionally, if potential customers are not informed about the hotel's value-for-money options, competitors like Embankment Hotel could overshadow it. Therefore, the success of Bedfordshire Swan Hotel relies heavily on their chosen marketing communication methods as they will determine their ability to attract customers. It is important that these methods are accessible to a wide audience in order to maximize customer attraction.

Conducting research is essential for identifying potential strategies and competitors during the Olympic Games. Failure to do so may result in lost customers who seek different tastes and preferences elsewhere. Other factors that could negatively impact the hotel include inadequate customer care services, lack of security measures, transportation issues, subpar facilities quality, and poor hospitality from staff members.

To address these issues and improve performance, I recommend the following:

1) Implement necessary technological advancements to meet global standards.
2) Leverage Porter's powers to enhance positioning.
3) Establish comprehensive marketing, publicity, and advertisement networks utilizing accessible methods like e-marketing through a detailed website.
4) Become an official sponsor of the competition to boost popularity and secure adequate advertising on television networks and in magazines.Furthermore, it is crucial for

the hotel to determine its target audience and conduct comprehensive research on their specific preferences. This will enable the hotel to provide exceptional amenities in terms of accommodation, food, entertainment, and other vital facilities. This also involves ensuring adequate security measures, various transportation options, and delivering excellent customer service to accommodate visitors from different cultures and nationalities.