SM Assignment Essay Example

achievement on table tennis, and it have powerful influence in sport brand. So Stag have a great development on sport brand for long term.

Http:// education-portal. Com/academy/lesson/internal-and-external-environments- f-business-lesson-quiz. HTML#lesson Assignment 2 Cultural web an analyses for us to understand the culture and also the important tool for analyses culture.

There are six elements components of "paradigm" of the culture web, they are stories, symbols, power structures, organizational structures, control systems and rituals and routines. The paradigm is the core of the Stag International to sum up all the part from the six elements. Stories about Stag are the Stag table tennis became the number one table tennis table in India and International Table Tennis Federation (IETF) was accredited.

Prank and Vanity had released the business, it had been set up a stage of their posterity of the Kohl family to achieve and step in the business forward. And Rakes had played in competitive who got the championships and having the international titles at Pakistan, Germany and India.

And the two brothers, wanted to re-develop the brand, so they repackaging operation and make modern decision for the product to give look and feel. They had changed history, used often and use the word "Stag", it rendered image of speed and power, this name show the Sports International was re-christened, Stag International was like a new born baby. Symbols of Stag that in 1 957 Stag had develop a new company for international sports goods and they produce table tennis at that time and make this sports goods to become the top in India. Power structures of Stag that the people who are the most influence of

the company, they are Rakish and Ivies.

The decision of them are all useful and make Stag become famous and popular. Such as re-brand the given product and the operations. Also those well-being operation and day-to-day responsibility are done by Rakes, e done all the decision making for the company which no-body can handle it. For the besides work, like the company's relationship, it will be handle by Ivies and also the factory response.

Organizational structures of Stag, there are 16 sports categories are product by Stag, when they started product sports categories there are only 4 of them, they had built in to 16. As their business are popular in India, their manufacture got 300 employees.

Control systems in Stag, is included the quality control and financial systems, those are related to the business model. The business model is to sell the goods by lealer and distributors of sports.

It needed to split 70:30 with exports and domestic sales. 86% of the sale of equipment contribution and 14% from accessories. Moreover, the total revenues of table tennis is 60%. Rituals and routines was the participated in the SIPS, it was the sports traversed by a council Of India.

This is the way to promote the sports goods industry in global market. The official brand ambassadors for Stag who are the five time champion, the recipient of Aragua Award, the national coach and also selector who are from the India table tennis team.