QVC Case Study Essay Example

with an unending time for each consumer to purchase any item that may catch their eyes.

I feel that Segle must continue to educate the hierarchy of the organization, so that they can educate those in other departments all the way down to the host or anyone who are in direct connection to the consumer (show host, phone operators/addressing consumer questions, celebrity host, display decorators etc. . QVC founder John Segle retired passing control over to Barry Diller, who has continued John Segle’s goal in keeping QVC’s focus on the consumers needs and wants. Diller realizes that you have to identify “who are your stakeholders”.

For example stakeholders are everyone and anyone. The employee who work for QVC and those who do not, everyone even the board of directors are potential customers. QVC’s has enough success and technology and wisdom to know there is no limit to where they can go, with a well place takeholder management team in place, which QVC has demonstrated by remaining on top of the charts as the number one cable and online shopping network today. QVC’s future plan to help increase their marketing ratio by picking up the 90% of the consumers that are viewing their network, but are not buying from them will forge forward in becoming an innovative practitioner of electronic retailing. I feel this is a great idea, but more can be done.

I recommend helping to capture that 90% of none purchasing consumers. QVC can move forward faster if they step back a little by mixing today’s technology like interactive TV, that could help secure the shareholders and the stakeholders of taking bigger risk that would display successful

large percentage in generating a long-term return, which is QVC’s primary goal for its shareholders. Success is achieved through trail and error.

QVC has collected several celebrities, loyal customers that will back up any decision or risk that they would implement to help expand the network. The following is a few ideas I feel that would help like: COD (cash on delivery), setting up special accounts for working youths, special ordering packets developed just for men, and advertising on other network channels designed for the demographic arena they are trying to dominate.