Running head: case study based on “Fairmount Chateau Lake Louise”. Essay Example
Competitive position
- The Chateau's competitive position remains strong due to restrictions on new hotel construction in Lake Louise.
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Major competitors include:
- The Post Hotel, which caters to independent travelers but is smaller in size.
- The Rimrock Hotel, which lacks a spectacular setting and focuses on non-profit and learning initiatives.
Fairmount's business strategy
The Chateau aims to maximize profits by leveraging its stunning natural surroundings in the hospitality and hotel industry. The hotel plans to achieve this goal through innovative programs that promote sustainable tourism, engage with the local community, and minimize negative environmental impacts
....
The Chateau aims to boost its revenue by 25% through innovative renovations and smart business ventures that support local heritage and culture. This strategic plan caters to the needs of stakeholders, including the local community, management, and hotel clients. It offers a variety of accommodation options to cater to different types of travelers, making use of its impressive spectacle and ability to accommodate a wide range of guests. Moreover, it has implemented a Green Partnership Program to ensure the long-term sustainability of Lake Louise's tourism industry.
Pros and cons of Fairmont in Canada
Despite the potential negative impact on the environment caused by having numerous rooms and generating significant waste, this drawback presents an opportunity for developing a green system that promotes sustainable tourism.
The hotel is becoming a global model with its innovative Green
Fuels Bio-Pod.
Required change levels
The hotel needs to create facilities and packages that will draw in more independent travelers. They also have to discover methods to boost their revenues during the low season.
Profits and ethics
While pursuing higher profits, the hotel has effectively upheld its ethical standards by implementing the Green Partnership Program, showcasing their dedication to the environment.
Typical pressure compromising ethical boundaries
The hotel may be inclined to eliminate the costly Green Fuels Bio-Pod due to the expenses involved in implementing it, resulting in environmental harm.
Corporate Social Responsibility
As part of their corporate social responsibility (CSR) reputation enhancement, the company can opt to expand the utilization of recycling facilities beyond the hotel premises. They can ensure that these facilities are utilized across the Lake Louise region.
Supporting global strategy
Fairmont, in collaboration with the WFF, has established a climate change strategy that aims to decrease the effects linked to global warming. The company has consistently worked towards ensuring that its products adhere to UN protocols in order to measure their carbon footprint and reach greenhouse gas emission targets.
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