International Marketing Strategy 3 Essay Example

Australia, while we launch the Winter collection in Russia. Sass offers a variety of services on their website. They television through high quality editorial, on our blobs, through our Magazine and in our daily edits and updates. Sass stays true to its origin in the U. K.

But offers the ability to meet all the needs outside of the I-J.

Market Segmentation Consumers can stay connected with Sass through daily global edits on sass. Com, Sass magazine, marketplace channel, social media and beyond. Sass has created a magniloquent-channel shopping experience where twenty-something fashion lovers can network, share ideas, create their own style and of course, shop Sass reaches consumers who express an interest in fashion. They can shop, blob, and share ideas with individuals with similar interests. Target Market Twenty-something fashion lovers everywhere.

Giving them the fashion they want, now.

Our core customer is the twenty-something fashion-lover: an avid consumer and communicator who is inspired by friends, celebrities and the media. Both the American and Foreign Market have the same target market. They target to 20 year olds who wish to be fashion savvy. Product Auk's largest independent online fashion and beauty retailer and offers over 60,000 branded and own label products across women's and men's wear.

Dresses, Jeans, T- shirts, shirts, shoes, Jewelry, lingerie and beauty products. SASS has their own brand of clothing, along with over 850 other brands.

Since the online site is available to every country, they consistently sell the same products and accessories. Pricing Different currencies based on where you are accessing the website from- you can chose the currency you would like to see the amount in. US dollars as option for

currency, and English as language available. SASS strives based on being a company that is widely available everywhere.

Distribution Website in 9 different languages, and 15 different currencies, based on where you live. Ship, for free, to 234 countries. 2 distribution centers located in the I-J. Ship for free to U.

S. Free shipping all over the world is one of their successful campaigns to attract customers Promotion More than Just an online store, we connect to fashion-focused twenty-something across social media, through smartened and tablet APS and our monthly magazine. NUNS (national union of students) extra card holders- 10% off (only applicable in I-J). Magazine available as an application free to your 'phone and pad.

Promote more responsible and healthy body image. Have better perks for those in the UK-possibly promoting nationality and the benefits of purchasing from your home country.

Marketing Research Performance in the period was driven by a 32 per cent increase in UK sales and a 35 per cent rise in international markets, which account for more than 60 per cent of sales. Revenues at the business were up 34 per cent to IEEE. Mm in the period.

Efforts to improve the customer offer and raise brand awareness through "dedicated marketing initiatives" helped boost sales in markets including the US, Australia and France. Marketing plans (ones that worked and ones that failed). Includes marketing news and analysis, and campaigns.