BUS 190 Quiz 6 – Flashcards

Which of the following is not one of the four "P's" of marketing? Question options: A) Price B) Product C) Patent D) Promotion

According to the book, which of the following is not one of the three steps in developing a marketing strategy? Question options: Targeting Metrics Segmentation Positioning

A penetration pricing strategy is dependent on high margins and low volume distribution. Question options: True False

When thinking about distribution channels an intensive coverage strategy is best suited for mass market consumer goods. Question options: True False

Which of the following would be catagorized a "push" promotional strategy? Question options: A) A 30 second radio advertisement. B) A social media campaign with coupons. C) A full page color advertisement in the newspaper. D) An outside sales force cold calling targeted customers.

The terms marketing, advertising and public relations are synonymous. Question options: True False

How many days should it take to measure the success of a marketing strategy? Question options: 10-20 days 90-120 days 120-180 days 30-90 days

The most significant problem with utilizing a Cost Based and/or Comparative Based pricing methodology is that you might actually price your product to low. Question options: True False

When developing a marketing plan it is important to consider your product to be just the physical good or service provided and not the total package of benefits a customer will receive. Question options: A) True B) False

According to the lecture, which of the following is not one of the unique marketing challenges faced by entrepreneurs? Question options: A) Limited time and urgency to get to market. B) Limited reach to target markets. C) Limited market information. D) Limited financial and managerial resoruces.