question

Which of the following is true due primarily to the inseparability of services?

answer

A service is produced and consumed at the same time

question

The more ________ the product, the more heavily firms tend to rely on personal selling to promote it.

answer

intangible

question

Which of the following is the most logical reason that many organizations rely heavily on personal selling?

answer

to more effectively sell highly technical or very expensive products

question

a newspaper article reported on a lawsuit in which independent coffee shops accused a national chain of coffee shops of engaging in an illegal conspiracy to drive them out of business. What promotion element would the national chain of coffee shops most likely use to improve its corporate image, which has been tarnished by these accusations?

answer

Public Relations

question

Experts predicting that destination retail will be a future trend believe that consumers will soon visit retailers more for ________ than for the basic process of purchasing products.

answer

Entertainment

question

For which of the following operations would telemarketing efforts likely be the most successful and most profitable?

answer

selling plastic bottles to a bottling company

question

To reduce problems associated with the intangibility of the services offered by a restaurant, the restaurant owner would be most likely to do which of the following?

answer

Provide clean tablecloths and cloth napkins for each new customer

question

Which of the following is true about convenience stores?

answer

They create time utility for their customers

question

With which type of marketing communication does the marketer have the greatest level of control over the message?

answer

advertising

question

It is most accurate to say that channels of distribution provide which of the following?

answer

time, place, and ownership utility

question

Chevrolet runs a promotion where consumers can redeem 2 free ski lift tickets at their local dealer through a test-drive promotion. According to the communication model, the people coming into the dealership to test-drive a vehicle are the ____.

answer

feedback

question

Advertising through sampling (trying a product) that is designed to create buzz is called ______ .

answer

tryvertising

question

As a supply chain manager you ensure that the right product, in the right quantity, in the right condition is delivered to the right ______, at the right place, at the right time and at the right _______.

answer

Customer Cost

question

Blogs, wikis, and virtual worlds are all examples of ______.

answer

social media

question

Advertising, sales promotion, public relations, and buzz building activities are all ______.

answer

Channels that should be united under the concept of integrated marketing communications

question

Shoplifting, sweethearting, and retail "borrowing" are all problems that contribute to _______.

answer

Shrinkage

question

Producers benefit from using intermediaries because they ________.

answer

Offer greater efficiency in making goods available to target markets

question

There will always be a need for channel intermediaries that physically handle the product.

answer

False

question

Which of the following is most closely associated with upscaling in retailing?

answer

Greater operating costs

question

Which of the following is NOT one of the four main roles performed by marketing communication?

answer

to entertain

question

According to the Census, the largest retail categories (in annual sales) include:

answer

At-home food & bev General merchandise

question

Viral marketing is most closely related to which of the following?

answer

Buzz building

question

The real-world example discussed in class, LevelUp, uses _______ as part of their selling strategy.

answer

location-based marketing

question

U-Frame-it is a small company that has hired a local ad agency to put together an advertising campaign. Which of the following questions should be addressed BEFORE the others?

answer

What are the message objectives of U-Frame-It?

question

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California, where it was grown, to markets in Nevada?

answer

Trucks

question

Which of following is NOT a benefit provided by e-commerce?

answer

it provides consumers the satisfaction of instant gratification

question

Which of the following is a service industry in the United States that is likely to see growth due primarily to demographic changes?

answer

living assistance for seniors

question

Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers' demands, no more and no less?

answer

Inventory control

question

A manufacturer of a variety of tech devices asked its marketing department to develop inexpensive methods of building and maintain brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of using _______.

answer

brand evangelists

question

The Consumer Confidence Index uses monthly data from 500 interviews to measure consumers' perceptions of ____________, short-term, and long-term U.S. economic prospects

answer

Personal Finance

question

Political Candidates often hire image consultants who tell them what clothes to wear, how to wear their hair, and how to act in front of a crowd of people. Political candidates who use image consultants to help them market themselves to the voters are using which of the following strategies?

answer

Product improvement

question

Do-it-yourself advertising is a type of __________.

answer

User-generated content

question

The theft and unauthorized repurposing of intellectual material via the internet is called ________.

answer

online distribution piracy

question

If you visit diamondsforever.com, you can design your own ring. This site, which is operated by Engaging Engagements, then allows you to email a picture of you ring to friends and relatives. This way, they can share in excitement and be informed of the website's existence. Engaging Engagement is using _________.

answer

Viral Marketing

question

Jell-O ads contain the phrase "Make some magic." All Ace Hardware store ads contain the statement "Life is an ongoing project." The American Dairy Farmers run ads that say, "Ahh, the power of cheese." These are all examples of _______

answer

slogans

question

When sales are made in a local Walmart, the sales data is sent to Walmart headquarters where the data are used to build a picture of the buying habits of people who shop at individual Walmarts across the nation. The use of __________ makes this possible

answer

POS system (Point Of Sale0

question

Pro Sports provide an excitement example of which form type of distribution?

answer

Selective

question

An ad for Mongoose mountain bikes shows a serious bike transversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't." This ad uses the _____________ appeal

answer

Lifestyle

question

Which of the following is the type of advertising that the media run free of charge?

answer

public service advertisements

question

The idea of buzz isn't really new, but the magnifying effect that technology has on the spread of buzz is new.

answer

True

question

A multi-channel strategy is _______ based and an amni-channel strategy is ______ based.

answer

Firm Consumer

question

A cashier who purposely undercharges a customer or allows a friend to walk away without paying for items would most likely be accused of which of the following?

answer

Sweethearting

question

Which of the following product offerings is Intangible?

answer

Limousine ride

question

The point of distribution channels is to maximize ________.

answer

Efficiency

question

Avis positioned itself against market-leading Hertz by claiming "We're number two, so we try harder." This is an example of ________.

answer

Comparative advertising

question

Which of the following is the final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use?

answer

retailing

question

Viral marketing primarily uses which of the following communication channels?

answer

The internet

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