Flashcards and Answers – Sports Marketing Analysis
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creation and maintenance of satisfying exchange relationships
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marketing
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describes how a business blends the 4 marketing elements
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marketing mix
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what a business offers customers to satisfy needs
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product
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involves the locations and methods used to make products available to customers
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distribution
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amount that customers pay for products
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price
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describes ways to make customers aware of products and encourage them to buy
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promotion
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amount of money individuals have available to spend after paying for the necessities of life
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discretionary income
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influencing how people chooses to spend their time and money
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entertaining market
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common characteristics of a group
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demographics
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using sports to market products
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sports marketing
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number of times per advertisement, game, or show that a product or services is associated with an athlete, team, or entertainer
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gross impression
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whatever people are willing to spend their money and time viewing rather than participating
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entertainment
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number of viewers the program attracted
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ratings
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marketing info management
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which of the following core standards of marketing involves collecting and using data to make future business decisions
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selling
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which of the following is not part of the marketing mix
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chacos. they had to decide how to get them there, which style was selling more, had to check and make sure they were still priced right, if the shoes weren't being promoted then they wouldn't sell as many
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list and describe how the six core standards of marketing were involved with the purchase
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marketing-information management
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researching the demographics of a fan base for a particular sport would be most closely associated with which core standard of marketing
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involve the number of times a product is associated with an athlete
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gross impression can
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you have to have your stuff before the event and you have to sell it at the appropriate time
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give an example of how timing is essential to selling related merchandise for a popular sporting event.
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the first televised sports spectacular was a baseball game
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which of the following statements are not true
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involves the locations and methods used to make products available to customers
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distribution
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is the number of times per advertisement, game, or show that a product is associated with an athlete, team, or entertainer
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gross impressions
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are common characteristics of a group such as age, range, marital status, gender, and income level
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demographics
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are ways to make customers aware of products and encourage them to buy
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promotion
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is the creation and maintenance of satisfying exchange relationships
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marketing
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is whatever people are willing to spend their time and money viewing rather than doing
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entertainment
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is what a business offers to satisfy needs
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product
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is the number of viewers a program attracts
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ratings
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describes how a business blends the 4 marketing elements of product, distribution, price, and promotion
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marketing mix
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amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
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discretionary income
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product/service management
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designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs and wants
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celebrities
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a lll of the following are important to the success of SM except
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moving pictures, radio, tv, video recorder, cd, dvd
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make a list of at least 5 changes since 1945
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manning brothers because they are well like people and respectable
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you are the manufacturer of a new sports clothing line. choose a professional athlete to represent your company
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ice cross, heliskiing; show kiting; show kayaking
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to whom and how are these being marketed
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tshirts
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what could under armor give participants at sports camps across the country to increase brand awareness and sales
