BB Quiz 13 – Flashcards

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have a value for customers, clients, partners, and society at large.

Marketing in the U.S. has passed through all the following eras, except:

In the evolution of marketing, the marketing concept era emphasized selling and advertising in an effort to persuade consumers to buy existing products.

The marketing concept had which part?

The marketing efforts at Rotary Enterprises place a great deal of emphasis on marketing goods that will earn the firm a profit. This focus on profit orientation shows that Rotary's has not yet adopted the marketing concept that emphasizes a customer orientation rather than a profit orientation.

Which of the following is NOT part of the marketing mix?

A test market refers to the people in a market that will be least likely to use the product or service the marketer is offering.

Marketers are concerned with selling goods and services, and therefore are not involved in designing the products their firm will sell.

What does a simplified marketing research process consist of?