Honda Cog Analysis Essay Example

is that the Honda accord is this precision built machine that works in perfect harmony.They even have a line in the commercial, which is actually the only dialog used in the commercial, that says “isn’t it great when things just work? ” This is meant to make you focus on exactly what they are saying and absorb it. What they are actually saying is how great it is, with all these cars that break down nowadays, to drive a Honda that works and won’t break down. The Honda Accord “Cog” is a very interesting commercial to watch. It’s made even more interesting by the fact that is uses virtually no CGI effects.

This is quite effective at achieving the wow factor. Which for some people is enough to cause them to buy the car, but for others it can sway their decision if for example they have narrowed a car choice down to a few options. Another thing they used in this commercial to help sell the car was when it came to the Honda dashboard and the machine turned on the radio, the song that came on was “Rapper’s Delight” by the Sugarhill Gang. This is a very happy upbeat song which I think is supposed to give you a happy feeling about the Honda Accord.

If you read the lyrics to “Rapper’s Delight” you will start to notice a trend of them rapping all about how they are the sexiest and best at what they do. Relate this to the commercial and you can venture to say that this is the point that Honda is trying to prove about there new Honda Accord that is

being advertised. The arguments that are used in the Honda Accord Cog commercial are effective at selling to a younger audience than there typical audience. Overall I think that Honda was successful with this argument, it was good at helping shed the boring commuter car image that Honda has earned for years since they came to America.