#2 Celestial's virtual teams encountered several issues that created a division amongst the teams and its members. The evident issue was the disparity in culture between the American team and the French-based team.
The members hailing from the U.S. were of the belief that their PFM strategy was the most effective, having demonstrated success within their own country. Conversely, the French team expressed reservations about the feasibility of implementing this particular plan of action.
Celestial’s team faced several challenges during the development of their product, including the French approach to customer understanding through “Nourrriture Excellente” as opposed to the American approach. Additionally, the makeup of the team posed a hindrance as non-French speaking Morris had to rely on team leader Couture to relay information in meetings conducted in French in Paris.
Because of this, Couture could also control the
...French team. Additionally, there was a lack of communication between the groups, resulting in unorganized meetings and little progress. The US members were missing and the teams lacked guidance.
#5 The initial lack of communication to the team was caused by a factor of miscommunication where the U.S. and French teams were determined to initiate different plans, PFM and NE respectively. However, both teams were stubborn and unwilling to compromise, which led to an absence of successful meetings.
Meetings were unproductive and communication was difficult due to poor organization. Attempting to use video conferences was not effective as only one person could be seen and it was challenging to convey everyone's points. However, Gerry Hanover played a crucial role in achieving successful team collaboration.
She acknowledged responsibility for the inadequate communication during the video conferences and took steps to address it. She
spoke individually with each attendee, gathering their ideas and views, which led to the creation of a teleconference plan that would promote better communication and prevent future unsuccessful attempts at video conferencing. The meeting was successful for both parties due to her efforts.
After merging their ideas, the S. and French teams reached a satisfying agreement on a joint plan of action named "Produits Exemplaires," ultimately allowing for improved communication and personal connections between the teams.
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