To compete in the fast-growing hybrid segment, Honda introduced the Civic Hybrid with unique styling and great fuel economy.

Question
To compete in the fast-growing hybrid segment, Honda introduced the Civic Hybrid with unique styling and great fuel economy. The Civic Hybrid was based on the traditional Honda Civic. Which product development strategy has Honda implemented? – Q/A (Question and Answer)

Test Answer

Answer:

product line extension

Recource MKTG strategy and policy-Test 3- Chapter 6-7

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