Firestone carefully watches the automotive market to ascertain the demand for cars, SUVs, and trucks.
Question
Firestone carefully watches the automotive market to ascertain the demand for cars, SUVs, and trucks. Firestone does this because the demand for its products is dependent on the demand for automobiles. This situation describes __________. – Q/A (Question and Answer)
Test Answer
Answer:
derived demand
Recource MKTG strategy and policy-Test 3- Chapter 6-7
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