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The individual elements of an IMC strategy can be viewed on two axes: __________ (from the consumer’s perspective) and ________. - Q/A (Question and Answer)
The individual elements of an IMC strategy can be viewed on two axes: __________ (from the consumer’s perspective) and ________.
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The individual elements of an IMC strategy can be viewed on two axes: __________ (from the consumer’s perspective) and ________. – Q/A (Question and Answer)
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Answer:
passive and interactive; offline and online
Recource Marketing Final: Ch. 17
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