20. All of the following are examples of marketing-controlled information sources EXCEPT: – Q/A (Question and Answer)
Question
20. All of the following are examples of marketing-controlled information sources EXCEPT: – Q/A (Question and Answer)
Test Answer
a. a review of laser printers in Consumer Reports. b. brochures about kitchen products sold by the Home Depot. c. a coupon for $1.00 off of laundry detergent. d. a recipe for oatmeal raisin cookies on a package of oatmeal. e. an advertisement in a magazine.
Answer:
ANS: A
A review by Consumer Reports would not be controlled by any marketer.
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