Vertical Marketing System

Conventional
Consists of 1 or more independent producers, retailers, wholesalers (each seek more money).
VMS
Consists of producers, wholesalers, retailers acting together in a unified system.
Corporate VMS
VMS owned and operated by one corporation.
Contractual VMS
VMS joined through contracts (franchises).
Administered VMS
VMS enforced through size and power of firm.

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