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Home Page Social Science Business Advertising Marketing Vertical Marketing System - Flashcards

Vertical Marketing System – Flashcards

Claire Scott
8 July 2022

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question
Conventional
answer
Consists of 1 or more independent producers, retailers, wholesalers (each seek more money).
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VMS
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Consists of producers, wholesalers, retailers acting together in a unified system.
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Corporate VMS
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VMS owned and operated by one corporation.
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Contractual VMS
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VMS joined through contracts (franchises).
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Administered VMS
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VMS enforced through size and power of firm.
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