Unit 4 Business The Art of Marketing in a Global Culture (Contemporary Topics 3)

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Converge
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becoming similar
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enable
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make possible
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entire
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complete
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guaranteed
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certain
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homogeneous
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similar
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ideological
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based on beliefs or ideas
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media
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TV, newspapers, and radio
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promote
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draw support for
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universal
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worldwide
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verbal
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spoken
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anthropologist
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scientist who studies the physical characteristics and cultures of humans and their ancestors
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entice
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(v) : to lure, attract; to tempt in a pleasing fashion
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fad
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short-lived, or passing trend or popular thing/person
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goof up
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to blunder; make an error, misjudgment, etc.
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hispanic
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Hispanic is not an ethnic description, but refers to any Spanish-speaking culture. Some consider this offensive and prefer origin-specific ethnic descriptions. We aren’t positive readers are so politically correct
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icon
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well known or famous example of something
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lucrative
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(adj.) bringing in money; profitable
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luxury
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A thing that gives us pleasure but that we really do not need
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mindful
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to be aware of, to notice, to be alert
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soap opera
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a serial drama on television or radio using melodramatic situations
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miscalculation
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a mistake in planning or forecasting
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pan-European
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(adj.) all across Europe
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barrier
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(n.) something that blocks the way; an obstacle
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evolve
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(v.) to develop gradually; to rise to a higher level
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consumer
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A person who purchases goods and services for personal use

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