Two Wheeler Industry Essay Example

Approximately 11% of overall sales in the two wheeler industry comes from exports. Export volumes decreased during the global economic slowdown, but have since increased due to partial economic recovery in various export countries. Major players in the industry such as BAL and TVS Motor experienced positive growth in export volumes after a dip in early 2009 despite a poor first half of FY10, with exports growing by 14% that year and expected to grow by 12% in FY11E. However, margins may be impacted by rising raw material costs which make up a significant proportion of overall costs for the industry. Raw material prices have been increasi