Tim Hortons Vision and Mission Statement Essay Example
Tim Hortons Vision and Mission Statement Essay Example

Tim Hortons Vision and Mission Statement Essay Example

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7-Tim Hortons® opened its first restaurant in Hamilton, Ontario in 1964. Since then, the focus on top quality, always fresh product, value, exceptional service and community leadership has allowed the chain to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee, baked goods and homestyle lunches.

Tim Hortons' commitment to maintaining a close relationship with franchisees and the communities where it operates has helped generate immense customer loyalty and build Tim Hortons into one of the most widely recognized consumer brands in Canada.The chain is dedicated to satisfying the changing tastes of customers through continuous product innovation. As consumer tastes grow, so do the choices. The current menu spans a broad range of categories that appeal to customers throughout the day, such as flavoured cappuccinos, specialty and

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steeped teas, home style soups, fresh sandwiches and freshly baked goods including donuts, muffins, bagels, cookies, croissants and pastries. Tim Hortons' biggest drawing card is the legendary, Tim Hortons coffee.To ensure the coffee is always fresh, Tim Hortons serves its coffee within 20 minutes of being brewed or it's not served at all.

The premium blend is also available in cans, as are Tim Hortons hot chocolate and flavoured cappuccinos, allowing customers to enjoy these great tasting products at home. Most standard Tim Hortons locations are open 24 hours. Customers can eat in our dining rooms, take out, our use our convenient drive-thrus, which cater to consumers on the go. Combo unit locations, which house both a Tim Hortons and a Wendy's, offer customers the convenience of both restaurants under one roof.Additionally, the 'we fit anywhere' strategy has led to a number

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of non-traditional locations in gas stations, convenience stores, universities, hospitals, office buildings and airports.

In 1995, Tim Hortons merged with Wendy's International Inc. , giving new focus and impetus to the expansion of the Tim Hortons concept in the United States. Tim Hortons locations can presently be found in Michigan, Maine, Connecticut, Ohio, West Virginia, Kentucky, Pennsylvania, Rhode Island, Massachusetts and New York. The Canadian operation is 95% franchise owned and operated, and plans in the U.S. call for the same key strategy to be employed.

Currently, there are more than 2,600 stores across Canada, and over 290 locations in key markets in the United States. On March 24, 2006, the initial public offering of Tim Hortons was initiated by Wendy's International. Today, Tim Hortons trades under the THI moniker on the TSX and NYSE. What is your mission statement? Our guiding mission is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships. Our vision is to be the quality leader in everything we do.Tim Hortons® is the largest coffee and fresh baked goods restaurant chain in Canada.

There are more than 2,500 Tim Hortons restaurants in Canada and more than 280 in the U. S. Founded in 1964, Tim Hortons merged with Wendy's International, Inc. in 1995.

The menu features a premium blend coffee and a full line of delicious fresh-baked goods including donuts, muffins, croissants, cookies, single serving desserts and bagels as well a variety of flavored hot cappuccino drinks, iced cappuccino, and soups and sandwiches served on fresh-baked breads.With our head office in Oakville, Ontario and our numerous regional offices across Canada and in

the U. S. , we offer support to Tim Hortons storeowners from coast to coast. Across North America, the TDL Group Corp. employs more than 1,200 people in various functional areas.

To achieve success and excellence, our corporate team is made up of specialists in all areas of our business including, but not limited to: Operations, Research ; Development, Training, Real Estate, Construction, Finance, Human Resources, IT, Legal, Franchising, Purchasing, and Marketing.

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