Making products which perform better for athletes and the planet, improve working conditions, focus at their supply chain and leverage the power of sport to change lives. The role of government, business, communities, politics, media are all shifting and therefore Nikkei needs to shift too. Nikkei has a desire to develop greener, smarter and better products, communities and economies which is why "innovate for a better world" is important. Nikkei challenges and empowers their designers to consider the environmental impact of everything that are Involved in developing a product.
Their design called "considered design" is n idea about changing the design with reduction of waste and chemicals In the manufacturing process where they also reuse material from old shoes and shirts and make them Into new ones, Nikkei Intends to create produ
...cts, services and experiences which results In that they can thrive In growth and sustainable economy. They can't reach their goals alone and for that reason they create platforms with open innovation which is based on sharing patterns and properties that promote sustainability.
Nikkei has a mission to bring inspiration and innovation to every athlete in the world. Before Nikkei didn't act the way they should have acted and they wasn't aging accountability for what was happening in the supply chain. Mid the ass there was a shift in terms of the expectations on a company. At that time Nikkei began to build out corporate social responsibility.
Before the big change in the ass, Nikkei was known and being criticized for their bad worker conditions.
The scandal became a kind of an eye opener for Nikkei and in a way It Is a positive
thing the scandal happened to Nikkei. Good enough to ruin their brand but If this hadn't happened there would never had been seen Improvements In the company Like this and Nikkei would never have achieved the success that they have today. If Nikkei hadn't executed these actions, the company would possibly not exist anymore. Today Nikkei is looking at their supply chain and begins to understand what their environmental social impact is.
Then they realized that they needed to pattern over the society to solve some of their issues.
Today the function sustainable business and innovation is created from their strategy for how they are going to grow and continue to flourish. Nikkei has gone from being a risk management to an innovative and "transforming the business" management. Not everyone can flourish by being sustainable like Nikkei. The way Nikkei does this Is by being more focused on how they can make their today's model better and how the new model Is going to look like.
Nikkei Is going to build a relationship to the consumers by talking about how they can create a dialog with their consumers and create valid and practical action.
Consumers are more concerned with proper conditions than ever before which today is an advantage for Nikkei as they today can conditions are significant factors that has great decision for if the consumer chooses to buy the product or not. This is an advantage for Nikkei when the consumers will hose them instead of their competitors who necessarily can't offer these conditions.
Nikkei had a ruined brand to save and they managed. The scandal has been an important thing that has happened to
Nikkei because it forced introspection which was an eye opener for the company. In 2020 Nikkei wants increased standards in all their factories. Corporate social responsibility has saved Nine's future and the company has never been that successful as it is today.
Responsibility and sustainability are the engaging factors in the company today and it has succeeded Nikkei to reverse the negative publicity into positive.
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