Textual Analysis of Thank You for Smoking Essay

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In the film “Thank you for smoking” . large companies are seen as holding no societal duty with its consumers and the people that are affected by their merchandises when they clearly know the negative effects and impacts that their merchandises have in society. The large companies in the film are the 1s that belong to the baccy industry and dressed ore in the coffin nail concern. These companies are shown as non caring for the harm that baccy does and that regardless of the effects of coffin nails on people. because they still want to sell their merchandise in order to gain a net income. These companies fund an association called The Academy of Tobacco Studies. whose chief intent is to research the connexion that may be between coffin nails and lung malignant neoplastic disease.

In the association a really of import employee named Nick Naylor. who is the chief character of the film. holds two really of import functions. that of head spokesman and vice-president. Nick Naylor has the difficult occupation of stand foring the involvements of baccy companies in a society that finds baccy ugly. In other words. he tries to carry people that the baccy companies and coffin nails are non bad for people. when globally it is known that baccy putting to deaths. It is known that baccy putting to deaths because it is the primary manufacturer of lung malignant neoplastic disease. Throughout the whole film many clear groundss on how these baccy companies have no societal duty can be seen.

In the film a really of import quotation mark said by Nick Naylor is one that said ; “ We can set the sex back in the coffin nails. ” That quotation mark came out when the board of the academy for baccy surveies was in session due to the menace posted by the Vermont Senator Ortolan Finisterre. an of import critic against coffin nails usage in the United States. The menace against all of the baccy companies was a twelvemonth after the proclamation every bundle of coffin nails must incorporate a image of skull and crossbones with a message in incorporating the word POISON on all coffin nail bundles. The menace alarmed the full Academy and so it was proposed by Naylor to seek to set back coffin nails into films and to direct the message that smoke is cool and sexy. Nick subsequently in the film was sent to Los with the intent of suggesting to a really of import media director to a trade to do coffin nails appear in a new movie.

On that same trip to California. another clear grounds on why companies on the movie have no Social Responsibility is. the whole quandary with the Marlboro Man. The Marlboro Man was the head figure used in advertizement by the Marlboro Company. He is shown in the film with lung malignant neoplastic disease. originated because he fell on the frailty of smoking due to the advertizement that he made. that had as mark to sell coffin nails. Nick Naylor. while in California. was sent with a suitcase full of money to the Marlboro Man’s spread. When he foremost arrived he wasn’t good greeted. alternatively he was pointed with a rifle. He immediately assumed that Nick’s visual aspect at his place could be a payoff in order for him non to speak publically about his conditions. But Nick. with the purposes he had convinced the Marlboro Man that he could come in his spread so they could speak. While inside the spread. even the Marlboro Man’s married woman told Nick that how could he make bold to come to their place.

When they both. Nick and Marlboro Man settled in the life room to speak. the Marlboro Man told Nick the whole narrative about how the company treated him when he was diagnosed with lung malignant neoplastic disease. The Marlboro Man told Nick that when he was diagnosed with lung malignant neoplastic disease. he went to the one-year shareholders convention. where he stated that the company should cut back on advertisement. The response he got from Nick’s foreman at the convention when he said that was ; “ We are surely regretful to hear about your medical job. nevertheless non cognizing more about your medical history we cant come in any further” . The Marlboro Man told Nick that this was as if he had ne’er worked for them. that they treated him like he ne’er did an advertizement. publicity. and marketing for their deathly merchandise.

This whole quandary about the Marlboro Man has a batch to make with the deficiency of societal duty in the companies’ side. For illustration in the grounds shown before about the Marlboro Man. it can be clearly showed that they didn’t care about their ain people. Not caring about the people that make your company work and ditching them in the manner The Marlboro Man was. merely makes you look like a individual who is merely looking for their ain involvements throughout life. which from my point of position is incorrect. Having opportunism in life is incorrect. because things are merely traveling to be done in a manner that you merely want to be benefited as is the instance of the companies in the movie. whose lone end and intent is to do a net income from selling coffin nails without caring who is traveling to decease. either it is a costumier. an employee or even a household member. In the class of the film it can besides be seen as how of import and high ranked figures in the baccy companies behave with the determinations taken.

B. R. . who is non merely Nick’s Boss but besides the president of the academy. in the beginning of the film. before Nick said the quotation mark about sex and coffin nails. B. R. : “We don’t sell tic-tacs for Christ’s interest. we sell coffin nails ; and they’re cool. available. and habit-forming. The occupation is about done for us. ” In these quote it can be seen from the point of position of the company that what they want is to do a net income. and that regardless of what they’ll have to make to maintain the company profitable they will make it. In other words the quotation mark says that coffin nails cause an dependence and that are ever available. and that the lone thing that is non done for them is that people believe that coffin nails are cancerous and harmful and in consequence would halt purchasing their deathly merchandise. So with barriers like the POISON ticket that the Vermont Senator wants to implement. the measure of coffin nails sold will diminish. so the company will get down to gain less. It can be seen in the movie that the companies know accurately what they are selling and cognize the injury they are making to their clients.

In decision. most companies all around the universe don’t attention about the effects of what their merchandises do. how they treat their employees. etc. because what they merely care about is doing a net income and gaining money. Companies lack on their societal duty in the movie. they don’t attention whom and how their merchandises affect. It can be seen really clearly that the baccy companies don’t attention that 1000s of people die of all time twelvemonth because of coffin nails. they merely care about themselves. so they can bring forth and maintain on selling coffin nails to people. Peoples need to care more about their “neighbors” . which means that people need to be more cognizant of the fellow people around themselves and to care about them. From my point of position. I
think that it is intended in the film to set the companies in this manner so people can recognize how the universe is today. people are merely believing about themselves all twenty-four hours and lovingness for the others less and less mundane.

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