Full Line Discount Flashcards, test questions and answers

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What is Full Line Discount?

A full line discount is a form of pricing in which a company offers a discount to customers who purchase multiple products from its range of offerings. This type of pricing strategy is meant to encourage customers to make larger purchases, increasing the average sale amount and helping the company increase its sales volume.The main benefit of offering full line discounts is that customers are more likely to purchase more items at once, instead of just one or two. This can help the company increase their sales volume and improve their bottom line. Additionally, it helps create customer loyalty by making them feel like they are getting a better deal when they buy from the same company repeatedly.Full line discounts are typically offered in two forms: percentage-based discounts and fixed dollar amount discounts. Percentage-based discounts provide customers with a percentage off their total purchase if they buy several items from the same seller at once. For example, if a customer buys three items from Company A, they may receive 10% off their entire purchase price. Fixed dollar amount discounts offer customers a flat rate discount on purchases over a certain threshold; for example, if you spend $50 or more at Company A you may receive $10 off your total purchase price. This kind of discounting strategy can be used as an effective marketing tool by companies looking to attract new customers or drive repeat business from existing ones. Companies may also use it as part of loyalty programs where members get deeper discounts as they remain loyal to one brand over time. It’s important for companies to remember that full line discounts must still generate an appropriate profit margin for each item sold in order for them to be successful overall; otherwise the money saved through these kinds of promotions will not be enough to make up for any losses incurred through lower sale prices or higher cost per units sold due to bulk buying incentives.