Even though it is a freestanding sculpture, Sculpture of the Lady Sennuwy was made to be displayed in what fashion?

With its back to a pillar or wall More test answers on https://studyhippo.com/2-9-2-10-33728/

which of the following appears to be attached to the nuclear lamina in a precise and organized fashion

looped domains of interphase chromosomes More test answers on https://studyhippo.com/chapter-19-bio/

What determines whether a rock deforms in a brittle fashion versus a ductile fashion?

Temperature, rate of deformation, and rock type More test answers on https://studyhippo.com/geology-exam-2-knapp-usc/

What did Frederick the Great mean when he said, ” In my kingdom, everyone can go to heaven in his own fashion”?

He had religious tolerance and his disdain for torture showed Frederick’s genuine belief in enlightened reform. More test answers on https://studyhippo.com/world-history-2-2-assessment/

What reality shows have been successfully promoted fashion?

What Not To Wear, Say Yes To The Dress, Project Runway, Shear Genius More test answers on https://studyhippo.com/ctd-387-fashion-marketing-exam-2/

What movies have successfully promoted fashion?

The Devil Wears Prada, Pretty Woman, 27 Dresses, Sweet Home Alabama, Sex and the City, The Women More test answers on https://studyhippo.com/ctd-387-fashion-marketing-exam-2/

Which IoT challenge involves the difficulty of developing and implementing protocols that allow devices to communicate in a standard fashion?

Interoperability More test answers on https://studyhippo.com/isec-5305-test-1/

Color Copiers operates in a true global fashion, making sales and acquiring resources in whatever country offers the best opportunities and lowest cost. The company can be called a:

stateless company More test answers on https://studyhippo.com/management-practice-test/

What is ironic about Tom saying “….. I may be old-fashioned in my ideas, but women run around too much these days to suit me.”

He is the one that is having an affair. More test answers on https://studyhippo.com/bfreeman24-culver-ch-6-9-g-g/

What is the name of the cutaneous nerve that crosses the axilla in a transverse fashion?

intercostobrachial nerve • Many surgeons try to preserve this nerve. More test answers on https://studyhippo.com/surgery-the-breast/

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Audience Analysis Fashion Open Ended Question

Speech 211 – Flashcards 94 terms

Tiffany Hanchett

94 terms

Preview

Speech 211 – Flashcards

question

The process of audience analysis and adaptation affects every aspect of speech preparation from choosing a topic to delivering the speech. True False

answer

True

question

A speaker's frame of reference and a listener's frame of reference will never be exactly the same. True False

answer

True

question

Both public speaking and conversation involve adapting to listener feedback. True False

answer

True

question

Public speaking is more highly structured than everyday conversation. True False

answer

True

question

Public speaking usually requires more formal language than everyday conversation. True False

answer

True

question

Interference is anything that impedes the communication of a message. True False

answer

True

question

A listener's ethical obligations include a. being courteous and attentive during a speech. b. agreeing with everything a speaker says. c. maintaining the free and open expression of ideas. d. all of the above. e. a and c only.

answer

e. a and c only.

question

According to your textbook, the branch of philosophy that deals with human issues of right and wrong is termed Select one: morality existentialism ethics legality rationality

answer

Ethics

question

According to your textbook, __________ plagiarism occurs when a speaker copies word for word from two or three sources. Select one: secondary global patchwork partial incrementa

answer

Patchwork

question

The three kinds of plagiarism discussed in your textbook are Select one: literary plagiarism, scientific plagiarism, and speech plagiarism. global plagiarism, patchwork plagiarism, and incremental plagiarism. universal plagiarism, incremental plagiarism, and accidental plagiarism. essential plagiarism, incidental plagiarism, and global plagiarism.

answer

global plagiarism, patchwork plagiarism, and incremental plagiarism.

question

Public speakers who seek to communicate with listeners from cultures other than their own need to take special care to avoid __________ in their speeches. Select one: ethnocentrism personal statements visual aids gestures vocalized pauses

answer

ethnocentrism

question

Which organizational pattern would probably be most effective for arranging the main points of a speech with the specific purpose "To inform my audience about the three major kinds of drone aircraft used by the U.S. military"? Select one: topical chronological spatial causal analytical

answer

Tropical

question

According to your textbook, what is the most important reason for limiting the number of main points in a speech? Select one: It is hard to deliver a speech extemporaneously if it has too many main points. It is hard for the audience to keep track of too many main points. It is hard to phrase the central idea if a speech has too many main points. It is hard to maintain parallel wording if there are too many main points. It is hard to organize supporting materials if there are too many main points.

answer

It is hard for the audience to keep track of too many main points.

question

The topical pattern of organization divides the topic of the speech into logical and consistent subtopics. True False

answer

True

question

When preparing a speech introduction, you should usually Select one: none of these gain the attention and interest of your audience. establish your credibility on the speech topic. all of these preview the main points to be discussed in the body.

answer

All of these

question

When arranged in topical order, the main points of a speech usually follow a time sequence. Select one: True False

answer

False

question

According to your textbook, if the following statement occurred in the body of a speech, it would be an example of what kind of connective? "In order to get a better understanding of how the proposed copper mine will harm the environment, we shall consider its effects on the land, its effects on the water, and its effects on wildlife." Select one: signpost internal summary internal preview bridge tranistion

answer

Internal Preview

question

One function of a speech conclusion is to reinforce the speaker's central idea. Select one: True False

answer

True

question

Like the main points of a speech, subpoints and supporting materials also should be strategically organized. Select one: True False

answer

True

question

When developing a speech, you should try to roughly balance the amount of time devoted to each main point. Select one: True False

answer

True

question

According to your textbook, the following statement is an example of a transition: "Now that we've seen how binge drinking is a serious problem for many students, let's look at some ways to help curb the problem." Select one: True False

answer

True

question

A preparation outline should include your bibliography. Select one: True Correct False

answer

True

question

Even when you use other interest-arousing lures in a speech introduction, you should always Select one: tell an inspiring story. relate the topic to the audience. startle the audience. present striking statistics. use a rhetorical question.

answer

Relate the topic to the audience

question

According to your textbook, how well a speech is organized likely will influence Select one: how confident the speaker feels about his or her delivery. none of these how clearly the audience understands the speech. how the audience views the competence of the speaker. all of these

answer

All of these

question

Which of the following does your textbook recommend for preparing main points? Select one: none of these all of these Devote each main point to a separate aspect of the topic. Be sure to use a visual aid with each main point. Limit the number of main points to between two and five.

answer

Devote each main point to a separate aspect of the topic.

question

Regardless of what other methods you use to gain attention, you should always relate the topic to your audience in the introduction of a speech. Select one: True False

answer

True

question

Audience-centeredness means that public speakers should Select one: keep the audience foremost in mind throughout the speechmaking process. use any means necessary to gain the assent of the audience. none of these avoid choosing topics that are controversial.

answer

keep the audience foremost in mind throughout the speechmaking process.

question

You are giving a speech to a high school audience about the importance of voting in the upcoming election. Who is your primary target audience? Select one: students apathetic about politics students old enough to vote students apathetic about politics students curious about the political process

answer

students old enough to vote

question

Which of the concepts/terms listed below is not part of the rhetorical foreground? Select one: occasion exigence message speaker outline

answer

Outline

question

Communication scholars use the term "egocentricism" to refer to the process by which speakers seek to create a bond with audiences by emphasizing common values, goals, and experiences. Select one: True False

answer

False

question

Audience adaptation is an important factor in which of the following steps of the speechmaking process? Select one: all of these writing an introduction and conclusion none of these formulating a specific purpose choosing visual aids

answer

All of these

question

Audience size, the physical setting for the speech, and the audience's disposition toward the topic, the speaker, and the occasion are all elements of situational audience analysis. Select one: True False

answer

True

question

Creating an oversimplified image of a particular group of people or assuming that all members of the group are alike is called Select one: sensationalism egocentricism genotyping stereotyping ethnocentricism

answer

Stereotyping

question

Gender, sexual orientation, age, race, ethnicity, and group membership are all factors to consider when conducting a demographic audience analysis. Select one: True False

answer

True

question

Constraints are both internal and external obstacles that stand in the way of a problem's successful resolution. Select one: True False

answer

True

question

The process of audience analysis and adaptation affects every aspect of speech preparation from choosing a topic to delivering the speech. Select one: True False

answer

True

question

Creating mental images of objects, actions, and ideas.

answer

Imagery

question

What a word does rather than what it refers to; tied to immediate context.

answer

Practical meaning

question

The literal meaning most people associate with a word

answer

Denotative meaning

question

A type of meaning that we attach a positive or negative value to, determined by tone

answer

Cognitive meaning

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Secondary demonstrative or connotative meanings

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Associated meaning

question

Physical activity Sports Basketball Professional basketball Kobe Bryant Abstract -> Concrete

answer

Abstract Vs. Concrete

question

The words and phrases you choose to use in your speech/

answer

Figurative style

question

1. Different types of meaning and context 2. Concrete words 3. Using examples 4. Tropes 5. Figures of speech

answer

Types of Figurative Styles

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Occasion Audience Topic Speaker

answer

Appropriate Language

question

Objects Photos Graphs Drawings Charts Powerpoints

answer

Kinds of Visual Aids

question

Show statistical trends & patterns

answer

Graphs

question

Summarize large block of info, usually a list

answer

Charts

question

Use strategically Use the enhance specific points Don't overpower presentation Don't read from screen

answer

Powerpoint

question

Prepare well in advance Keep it simple Make it large enough Limit amount of text Use fonts and color effectively Use images strategically

answer

Preparing Visual Aids

question

High contrast Easy to see Limited number Consistent across slides

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Effective Colors

question

Enlarge for audience Avoid passings around Display with Powerpoint

answer

Photos & Drawings

question

Display where listeners can see Avoid passing around Display only while discussing Explain clearly Talk to audience not visual aid Practice with visual aids

answer

Presenting Visual Aid

question

Creating, reinforcing, and/ or changing people's beliefs or actions.

answer

Persuasion

question

Persuasive speeches are usually about:

answer

Questions of Fact Value Policy

question

Deals with truth of falsity and assertion

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Question of Fact

question

Deals with worth or the rightness of an idea of action

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Question of Value

question

Whether a course of action should not be taken.

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Question of Policy

question

Convinces audience a policy is desirable, but avoids encouraging specific action to support that policy.

answer

Passive Agreement

question

Convinces audience to act in support of policy.

answer

Immediate Action

question

1. Problem-solution 2. Problem-cause-solution 3. Comparative advantages 4. Monroe's motivated sequence

answer

Organizing your Speech

question

Five step sequence used for persuasive speeches.

answer

Attention Need Satisfaction Visualization Action

question

Building credibility Using evidence Reasoning Appealing to emotions

answer

Methods of Persuasion

question

Logical appeals based on evidence and reasoning

answer

Logos

question

Appeals to emotion

answer

Pathos

question

How is logos achieved?

answer

through reason

question

4 Types of Reasoning

answer

Specific Instances Principle Casual Analogical

question

Moving from particular facts to general conclusion

answer

Specific Instances

question

Moving from general principle to specific conclusion

answer

Principle

question

Cause-effect relationships

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Causal

question

Comparing similar cases

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Analogical

question

Primary position being advanced

answer

Claim

question

Supporting evidence for the claim

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Grounds

question

The inferential leap that connects the Claim with the Ground (the why)

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Warrant

question

Reason used to justify the warrant

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Backing

question

Acknowledges conditions where the Claim might not hold

answer

Rebuttal

question

Admits the degree of certainty or confidence the speaker has in claim.

answer

Qualification

question

5 Types of Warrants

answer

Generalization Analogy Sing Causation Principle

question

This Snickers is good, so all Snickers must be good. (One stands for all)

answer

Generalization

question

This Snickers is like a cold drink of water on a hot day! (Treat A as B)

answer

Analogy

question

There are always empty Snickers wrappers by the vending machine. (A is indicative of B)

answer

Sign

question

You're hungry and Snickers satisfies (A brings about B)

answer

Causation

question

Snickers are yummy and yummy is good (A is B)

answer

Principle

question

Stands for arguments that should not have been made in the form and context they were delivered.

answer

Fallacy

question

By presenting two clear but completely opposite qualities

answer

Either/ Or (Fallacies)

question

Exaggerate the series of inevitable and terrible consequences that follow performing some action

answer

Slippery Slope (Fallacies)

question

Argument that encourages and audience to do something because the majority of people do it.

answer

Bandwagon (Fallacies)

question

Argumentative start that undermines an opposing position

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Ad Hominem (Fallacies)

question

Strategy of attributing causes or effects based on ones immediate desirers or fears

answer

False Cause (Fallacies)

question

Occurs when the cause of undesired effects is attributed falsely

answer

Scapegoating (Fallacies)

question

Speaker distracts attention from an unpleasant issue by focusing on something unrelated

answer

Red Herring (Fallacies)

question

Latin for "it does not follow" a statement that has no apparent connection with the statements that came before or come after it.

answer

Non Sequitur (Fallacies)

question

All emotions can be characterized by two things:

answer

Orientation and salience

question

Establish your credibility Connect with our audience Support your claim Avoid fallacies Use one emotional appeal End with a call to action

answer

Ethos, Logos, & Pathos in your Speech

STUDY

Date Fashion

Vocabulary Workshop Level E (enriched edition) Unit 6 – Flashcards 20 terms

Henry Smith

20 terms

Preview

Vocabulary Workshop Level E (enriched edition) Unit 6 – Flashcards

question

accede

answer

(v.) to yield to; to assume an office or dignity Synonyms: consent, concur, comply, assent Antonyms:demur, balk at--->(to not agree with)

question

brandish

answer

(v.) to wave or flourish in a menacing or vigorous fashion Synonyms: swing, shake

question

comprise

answer

(v.) to include or contain; to be made up of Synonyms: compose, constitute, encompass Antonym: exclude

question

deft

answer

(adj.) skillful, nimble Synonyms: dexterous, ADROIT, proficient, clever, masterful Antonyms: clumsy, awkward, bungling, full, inept

question

destitute

answer

(adj.) deprived of the necessities of life; lacking in Synonyms: wanting, devoid, impoverished, penniless Antonyms: rich, wealthy, luxurious, bountiful, full, replet--->(to be full of)

question

explicit

answer

(adj.) definite, clearly stated Synonyms: distinct, forthright, unambiguous, clear Antonyms: vague, ambiguous, implied, implicit

question

extirpate

answer

(v.) to tear up by the roots, to destroy totally Synonyms: uproot, eradicate, wipe out, excise Antonyms: implant, sow, foster, nourish

question

inopportune

answer

(adj.) coming at a bad time; not appropriate Synonyms: ill-timed, inconvinient, inappropriate, unsuitable Antonyms: timely, convenient, felicitous, opportune

question

ironic

answer

(adj.) suggesting an incongruity between what might be expected and what actually happens; given to irony, sarcastic Synonyms: incongruous, satiric, sardonic, wry Antonyms: straight-forward, unequivocal

question

musty

answer

(adj.) stale, moldy; out-of-date Synonyms: hackneyed, antiquated Antonyms: fresh, sweet-smelling, up-to-date, brand-new

question

officious

answer

(adj.) meddling; excessively forward in offering services or assuming authority Synonyms: meddlesome, prying, impertinent, obtrusive Antonyms: reserved, diffident, timid, aloof

question

ominous

answer

(adj.) unfavorable, threatening, of bad omen Synonyms: unpropitious, inauspicious, portentous Antonyms: propitious--->(promising), auspicious, promising

question

pinnacle

answer

(n.) a high peak or point Synonyms: apex, acme, summit, apogee Antonyms: nadir, perigee, low point

question

premeditated

answer

(adj., part.) considered beforehand, deliberately planned Synonyms: preplanned, reheared, calculated, prearranged Antonyms: unplanned, spontaneous, impromptu

question

rampant

answer

(adj.) growing without check, running wild Synonyms: widespread, unrestrained, extravagant, prevalent Antonyms: controlled, restrained

question

solace

answer

(n.) comfort, relief; to comfort, console Synonyms: soothe, reassure, cheer up Antonyms: vex, aggravate, upset

question

stately

answer

(adj.) dignified, majestic Synonyms: grand, magnificent, imposing Antonyms: lowly, humble, servile, abject

question

supple

answer

(adj.) bending easily; bending with agility; readily adaptable; servile Synonyms: flexible, limber, pliable, pliant Antonyms: stiff, rigid, inbending, hidebound

question

suppress

answer

(v.) to stop by force, put down Synonyms: subdue, crush, stifle, squelch, quash, silence Antonyms: provoke, spur, arouse, incite, instigate

question

venal

answer

(adj.) open to or marked by bribery or corruption Synonyms: dishonest, bribable, corruptible, mercenary Antonyms: honest, incorruptible, scrupulous

STUDY

Fashion Second World War

Italian Fashion and Culture (Not Finished) – Flashcards 54 terms

Elizabeth Mcdonald

54 terms

Preview

Italian Fashion and Culture (Not Finished) – Flashcards

question

One of the most important factors in the growth of the Florentine economy leading up to the Renaissance was: (Quiz 2)

answer

The economic freedom and social mobility of Florentine society

question

Scholars agree that Florentine guilds were more restrictive than their counterparts in other countries. (Quiz 2)

answer

False

question

The Florentine system of finance provided capital that allowed workers to move into the class of entrepreneurs. (Quiz 2)

answer

True

question

The Florentine cloth trade in the fourteenth century was based on the local cultivation of high quality wool fiber. (Quiz 2)

answer

False

question

Merchants from the Calimala and Arte della Lana guilds were able to arrange credit and so to finance the production and marketing chain, which contributed to their success. (Quiz 2)

answer

True

question

Cloth production in Florence from the fourteenth to the sixteenth century was organized in a vertical production scheme, in which individual entrepreneurs owned the production facilities for all steps in the cloth making process. (Quiz 2)

answer

False

question

The source of inspiration for Fortuny was: (Quiz 3)

answer

Venetian art of the fifteenth and sixteenth centuries, Classical Greek art, The work of Richard Wagner, and Arabic Culture

question

Fortuny identified closely with the leading artistic movements of his time such as Impressionism. (Quiz 3)

answer

False

question

Fortuny learned to sew at a young age and dreamed of becoming a couturiere. (Quiz 3)

answer

False

question

Mariano Fortuny was born into an artistic family in: (Quiz 3)

answer

Granada

question

Although he was best known for his textiles, Mariano Fortuny was also a talented lighting designer. (Quiz 3)

answer

True

question

Fortuny's first foray into fashion was the Delphos dress designed in 1906. (Quiz 3)

answer

False

question

-The Gucci company began as manufacturers of: (Quiz 4)

answer

Suitcases

question

-Guccio Gucci organized his Florentine workshop so that one artisan was responsible for assembling an entire article from start to finish. (Quiz 4)

answer

True

question

-The iconic Gucci product that was originally designed as a gift for the Princess Grace of Monaco was: (Quiz 4)

answer

The Flora Scarf

question

-After the Second World War, Gucci opened it's first store outside of it's hometown of Florence in Via della Condatta in Rome. (Quiz 4)

answer

True

question

-The last member of the Gucci family lost ownership of the company in: (Quiz 4)

answer

The 1990's

question

-The current owner of the Gucci company is: (Quiz 4)

answer

Kering

question

The famous Rainbow Wedge, symbol of the Ferragamo company, was created...... (Quiz 5)

answer

False

question

Salvatore Ferragamo was born into a family of shoemakers from Florence. (Quiz 5)

answer

False

question

In 1936 Ferragamo opened his shop in Florence's famed Palazzo Spini Feroni. (Quiz 5)

answer

True

question

The most important consideration for Ferragamo in his shoe making was: (Quiz 5)

answer

The comfort and fit of the shoe

question

In 1947 Ferragamo wins the Nieman Marcus Award for his Stiletto heels. (Quiz 5)

answer

False

question

In 2006 the Ferragamo company was acquired by LVMH. (Quiz 5)

answer

False

question

-The National Fashion Board (Ente Nazionale della Moda), which sought to industrialize fashion production, was founded in 1935 in the city of: (Quiz 6)

answer

Turin

question

-The autarky campaign, which called on Italian citizens to become self sufficient was due to: (Quiz 6)

answer

Mussolini's rejection of foreign fashions

question

-The fascist regime of Benito Mussolini empowered women, encouraging them to emerge from their domestic roles and to participate fully in all spheres of social, economic and political life. (Quiz 6)

answer

False

question

-Mussolini sought to modernize and untie Italians under Fascist ideology by: (Quiz 6)

answer

Physical training, Massive use of propaganda, and Prescribing uniforms for different sectors of society

question

-During the period of autarky, shortages of traditional textile fibers led to the use of fiber derived from milk called: (Quiz 6)

answer

Lanital

question

-The Fascist regime organized holiday summer camps primarily as a social service to families who could not afford a vacation for their children. (Quiz 6)

answer

False

question

-Italian fashion houses in the post war period were assisted with financing and promotion by: (Quiz 7)

answer

The Marshall Plan

question

-The first international collective fashion show organized by Giovanni Battista Giorgini took place on February 12th, 1951 in the Sala Bianca of the Pitti Palace in Florence. (Quiz 7)

answer

False

question

-None of the Italian fashion designers who participated in Giorgini's 1951 show in Florence were known to American department stores or journalists previous to that event. (Quiz 7)

answer

False

question

-Italy was able to challenge Parisian fashion hegemony because: (Quiz 7)

answer

Italian fashion was less expensive, Italian women had become used to using local dressmakers during the war, and Italy excelled at making everyday and resort wear for the new, casual lifestyle

question

-Italy emerged from the war with a well-developed industrial apparel manufacturing system that had been spared bombing during the war. (Quiz 7)

answer

False

question

-"The Myth of Continuity" was a marketing message suggesting that contemporary Italian fashion descended directly from the Renaissance. (Quiz 7)

answer

True

question

-Many American actresses coming to film in Rome during the postwar period were strongly influenced by Roman courtiers. (Quiz 8)

answer

True

question

-The Fontana sisters are a good example of Roman aristocrats that turned their hands to fashion design after World War II. (Quiz 8)

answer

False

question

-Emilio Shuberth was not only important for his own work as a courtier, but also for his role in mentoring a young Giorgio Armani. (Quiz 8)

answer

False

question

-"The Titled Glamour Girl of Italian Designers" was: (Quiz 8)

answer

Simonetta Colanna de Cesaró

question

-"Boutique" fashion in this period was: (Quiz 8)

answer

High quality ready to wear

question

-The Fendi "Baguette" bag was created by: (Quiz 8)

answer

Silvia Venturini Fendi

question

-In 1972 a group of designers led by Ta and Rosita Missoni and Walter Albini, decided to show in Milan rather than Florence. (Quiz 9)

answer

False

question

-Famous for her spare elegant style, this designer began creating dresses for herself and her friends when her divorce left her unable to afford the Parisian couture she had patronized during her marriage. (Quiz 9)

answer

Mila Schon

question

-Gianni Versace was the first Italian designer to open an office in Hollywood to court the stars. (Quiz 9)

answer

False

question

-Known as the "architect of fashion," this designer won the Golden Thimble award for his work with Dior. (Quiz 9)

answer

Gianfranco Ferré

question

-Mario and Martino Prada started the Prada label in 1913, producing handbags, shoes, trunks, and suitcases. (Quiz 9)

answer

False

question

-In 1973, This designer presented on the catwalk for the first time the unstructured jacket (shirt jacket) that was to be so important in the future of Italian fashion. (Quiz 9)

answer

Walter Albini

question

Palazzo Pajamas were first created by Emilio Pucci. (Quiz 10)

answer

False

question

Emilio Pucci was born the Marchese di Barsento in Naples. (Quiz 10)

answer

True

question

Pucci's first haute couture collection "Reigning Beauties" was dedicated to: (Quiz 10)

answer

Jacqueline Kennedy Onassis

question

Pucci worked closely with textile manufacturers to develop: (Quiz 10)

answer

Silk jersey, shantung nylon-blend stretch fabric, and chiffon jersey

question

This actress loved Pucci so much she chose to be buried in a Pucci outfit: (Quiz 10)

answer

Marilyn Monroe

question

The Pucci company is currently owned by: (Quiz 10)

answer

LVMH

STUDY

Advertising Fashion Marketing Packaging And Labeling Principles Of Marketing Product Life Cycle Sports Marketing

Ch.11 MTG 315 – Flashcards 149 terms

Jose Escobar

149 terms

Preview

Ch.11 MTG 315 – Flashcards

question

the stages a new product goes thru in the marketplace: 1. introduction 2. growth 3. maturity 4. decline

answer

product life cycle

question

when a product is introduced to its intended target market -sales grow slowly and profit is minimal -large investment costs in product development -marketing objective for the company is to create customer awareness and stimulate trial (the initial purchase of a product by a consumer) -advertising and promo expenditures are made to stimulate primary demand (desire for the product class rather than for a specific brand)

answer

introduction stage of the product life cycle

question

advertising and other promotion tools to build awareness and stimulate product trial among consumers

answer

what do companies spend heavily on in the intro stage of the product life cycle?

question

it is the desire for a product class rather than for a specific brand -since there are few competitors with the same product, advertising and promotion is made to stimulate this

answer

what is primary demand and why is it part of the intro stage of the product life cycle?

question

selective demand (the preference for a specific brand)

answer

during the introduction stage of the product life cycle, as more competitors launch their own products and the product progresses a company focuses attention on ______

question

selective= preference for a specific brand primary=desire for the product class

answer

difference between selective demand and primary demand

question

High initial price= part of a skimming strategy to help the company recover the costs of development as well as capitalize on the price insensitivity of early buyers Low initial price= to discourage competitive entry, a company uses penetration pricing

answer

during introduction, pricing can be either high or low

question

skimming strategy

answer

what kind of pricing strategy does this illustrate? "we hit fast, high price"

question

tends to attract competitors eager to enter the market because they see the opportunity for profit -high initial price

answer

skimming strategy

question

pricing strategy to help build unit volume but a company must monitor unit costs -low initial price

answer

penetration pricing

question

characterized by rapid increases in sales -competitors appear in this stage -more aggressive pricing because of the increase in competition -profit peaks during this stage -product sales in the growth stage grow at an increasing rate because of new people trying or using the product and a growing proportion of repeat purchasers -changes appear to help differentiate a company's brand from those of competitors -important to gain as much distribution for the product as possible

answer

growth stage of the product life cycle

question

-an improved version -new features added to the original design

answer

what kind of changes appear in the growth stage to help differentiate a company's brand from those of competitors?

question

characterized by a slowing of total industry sales or product class revenue -marginal competitors leave the market -most consumers are repeat purchasers of the item or have tried and abondend it -sales increase at a decreasing rate as fewer buyers enter the market -profit declines due to fierce price competition -marketing attention is directed toward holding market share thru further product differentiation and finding new buyers

answer

maturity stage of the product life cycle

question

occurs when sales drop -product enters this stage not because of any wrong strategy on the part of companies but because of enviornmental changes

answer

decline stage of the product life cycle

question

decline

answer

digital music players pushed compact discs into what stage?

question

decline

answer

products in the ______ stage tend to consume disproportionate share of management and financial resources relative to heir future worth

question

1. deletion 2. harvesting

answer

what are the 2 strategies a company will follow to handle a declining product?

question

dropping the product from the company's product line -most drastic strategy because a residual core of consumers still consume/use the product

answer

product deletion (strategy to handle a declining product)

question

when a company retains the product but reduces marketing costs -the product continues to be offered but the salespeople don't allocate time in selling nor advertising dollars purpose= to maintain the ability to meet customer requests

answer

harvesting (strategy to handle a declining product)

question

harvesting

answer

coca cola still sells tab with is the 1st diet cola to a small group of die-hard fans. what strategy does this illustrate?

question

a) gain awareness b) stress differentiation c) maintain brand loyalty d) harvesting, deletion

answer

Marketing objectives for the product life cycle: a) Introduction b) Growth c) Maturity d) Decline

question

introduction

answer

few competition, one product, skimming or penetration pricing, inform and educate=promotion, and limited distribution what stage does this illustrate

question

growth

answer

more competition, more versions of the product, gain market share, promotion=stress points of difference, and more outlets (place/distribution) what stage does this illustrate?

question

maturity

answer

alot of competition, full product line, defend market share/profit=price strategy, promo=reminder-oriented, and maximum outlets what stage does this illustrate?

question

decline

answer

reduced competition, product strategy=best sellers, price strategy=stay profitable, minimal promotion, and fewer outlets what stage does this illustrate?

question

1. their length 2. the shape of their sales curve 3. the rate at which consumers adopt products

answer

what are 3 important aspects of the product life cycle?

question

consumer products

answer

____ products have a shorter life cycle than business products

question

technological

answer

____ change tends to shorten product life cycles as new-product innovation replaces existing products

question

one for which significant customer education is required and there is an extended intro period

answer

high learning product

question

high learning product

answer

personal computers had what kind of life cycle curve because consumers had to learn the benefits of owning the product and be educated in a new way of performing familiar tasks?

question

sales begin immediately because little learning is required by the consumer, and the benefits of purchase are readily understood -product can be easily imitated by competitors so the marketing strategy is to broaden distribution quickly

answer

low learning product

question

frequently appear for women and men apparel -products are introduced, decline, and then seem to return -length of the cycle may be months, years, or decades

answer

fashion product

question

experiences rapid sales on intro and then equally rapid decline -typically novelties and have a short life cycle

answer

fad product

question

diffusion of innovaiton

answer

a product diffuses, or spreads, thru the population, a concept called ______

question

-usage barriers (the product isn't compatabile with existing habits) -value barriers (the products provides no incentive to change) -risk barriers ( physical, economic, or social) -psychological barriers (cultural differences or image)

answer

common reasons for resisting a product in the introduction stage:

question

innovators

answer

what does this describe? venturesome higher educated use mutliple info sources

question

early adopters

answer

what does this describe? leaders in social setting slightly above average education

question

early majority

answer

what does this describe? deliberate many informal social contacts

question

late majority

answer

what does this describe? skeptical below average social status

question

laggards

answer

what does this describe? fear of debt neighbors and friends are info sources

question

by providing warranties, money back gaurantees, extensive usage instructions, free samples, and demonstrations

answer

how do companies attempt to overcome usage, value, risk, and pyschological barriers?

question

1. modifying the product 2. modifying the market 3. repositioning the product

answer

what are 3 ways to manage a product thru its life cycle?

question

a.k.a brand manager -manages the marketing efforts for a close-knit family of products -manage existing products thru the stages of the life cycle -develop and execute a marketing program for the product line -engage in data analysis related to their products/brands

answer

role of the product manager in the product life cycle

question

1. category of development index (CDI) 2. brand development index (BDI)

answer

how do product managers supplement sales, market share, and profit trend data?

question

product modification

answer

_____ involves altering a product's characteristic such as its quality, performance, or appearance to increase the products value to customers and to increase sales

question

modifying the product -changing product characteristics and giving a sense of a revised product

answer

what does this illustrate? P&G revamped pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion dollar ad and promo campaign

question

market modification

answer

______ is when a company tried to find new customers, increase a product's use among existing customers, or creating new use situations

question

modifying the market -finding new customers

answer

produce companies have begun marketing and packing prunes as dried plums to attract younger buyers. what does this illustrate?

question

modifying the market -increasing product use

answer

because soup consumption rises in the winter and declines during the summer, Campbell soup Company now advertises more heavily in warm months to encourage consumers to think of soup as more than a cold weather food. what does this illustrate

question

modifying the market -creating a new use situation

answer

Dockers was originally intended as a single pant for every situation but now promotes different looks for different usage situations: work, weekend, dress and golf what does this illustrate?

question

product repositioning

answer

_________ changes the place a product occupies in a consumer's mind relative to competitive products

question

repositioned -reacting to a competitors position

answer

new balance successfully _______ its athletic shoes to focus on fit, durability, and comfort rather than competing head on against Nike on fashion and professional sports

question

repositioned -reaching a new market

answer

brittish viewed iced tea as leftover hot tea thats not suitable for drinking so the company made its tea carbonated and ______ as a cold soft drink to compete as a carbonated beverage

question

repositioning a product -catching a rising trend

answer

growing consumer interest in foods that offer health and dietary benefits is why Quaker Oats claims that their oatmeal is part of a low saturated fat and low cholesterol diet what does this illustrate

question

involves adding value to the product (or line) thru additional features or higher quality material ex= JCPenny adding a designer clothes section to their stores

answer

trading up

question

involves reducing the number of features, quality, or price -exists when companies engage in downsizing (reducing the package content without changing package size and maintaing or increasing the package price)

answer

trading down

question

changing the value offered--> Trading Down

answer

airlines have limited their legroom and snack service. this is an example of what type of repositioning?

question

an organization uses a name, phrase, design, symbols or combo of these to identify products and distinguish them from competitors

answer

branding

question

any word, device (design, sound, shape, or color), or combo of these to distinguish a seller's goods or services

answer

brand name

question

brand name

answer

the logo for apple's computer is a _____ what that can't be spoken

question

by recognizing competing products allows them to be more efficient shoppers: -recognize and avoid products with which they are dissatisfied -become loyal to another, more satisfying brand

answer

how do consumers benefit from branding?

question

a set of human characteristics associate with a brand name -consumers assign personality traits to products and choose brands that are consistent with their own or desired self-image

answer

successful and established brands take on a brand personality. what is that?

question

brand personality

answer

Harley Davidson links to masculinity and rugged individualism what does this illustrate?

question

the added value a brand name gives to a product beyond the functional benefits provided

answer

brand equity

question

1. provides a competitive advantage 2. consumers are often willing to pay a higher price for a product with brand equity

answer

what are the advantages of brand equity?

question

brand equity

answer

________ is carefully crafted and nurtured by marketing programs that forge strong, favorable and unique customer associations and experiences with a brand

question

what they have learned, felt, seen, and heard about a brand over time

answer

brand equity resides in the minds of consumers and results from

question

1. develop positive brand awareness and an association of the brand in consumers' minds with a product class or need to give the brand an identity 2. establish a brand's meaning in the minds of consumers 3. elicit the proper consumer responses to a brand's identity and meaning (place attention on how consumers think/feel about a brand) 4. create consumer-brand connection evident in an intense, active loyalty relationship between consumers and the brand

answer

steps of creating brand equity:

question

1. a functional, performance related dimension 2. an abstract, imagery related dimension

answer

meaning arises from what a brand stands for and has 2 dimensions:

question

a) focuses on a brand's perceived quality, credibility, and superiority relative to other brands b) relates to the consumer's emotional reaction to a brand

answer

thinking vs. feeling by consumers about a brand

question

pyschological bond that characterizes a consumer-brand connection and the personal identification customers have with the brand

answer

the final and most difficult stop of creating brand equity is a deep ______

question

assets

answer

the recognition that brands are ________ is apparent in the decision to buy and sell brands

question

a contractual agreement whereby one company (licensor) allows its brand name or trademark to be used with products or services offered by another company (licensee) for a royalty or fee

answer

brand licensing

question

1. name should suggest the product benefits 2. should be memorable,distinctive, and positive 3. should fit the company or product image 4. should have no legal or regulatory restrictions 5. should be simple and emotional

answer

5 criteria are mentioned for selecting a good brand name

question

suggests the product benefits

answer

Tidy bowl (toilet cleaner, Easy off (oven cleaner), and glass plus (glass cleaner) all meet what criteria for brand names

question

memorable, distinctive, and positive

answer

Mustang and the thunderbird meet what criteria for a brand name

question

fits the company or product image

answer

diehard and eveready suggest reliability and longevity which are 2 qualities consumers want in a battery. what criteria for a brand name does this meet?

question

a) infringement suits b) improper use of words

answer

legal restrictions produce ____a____ and regulatory restrictions arise thru ___b____ when selecting a brand name

question

should have no legal or regulatory restrictions

answer

kellogg's heartwise cereal had to be changes to fiberwise because the FDA discourages the use of the word heart in food brand names. what criteria of selecting brand names does this illustrate

question

should be emotional

answer

joy and obsession perfumes meet what criteria of selecting brand names?

question

simple

answer

bold laundry detergent matches what criteria of selecting brand names?

question

non-meaningful (because it doesn't have any prior impressions or undesirable images among diverse world population of different languages and cultures) ex: 7up is bad because it is a phrase that means "death thru drinking" in china

answer

in the development of brand names for international use, having a _______ brand name has been considered a benefit

question

a company uses one brand name for all its products in a product class -sometimes called family branding or corporate branding when the company's trade name is used

answer

multiproduct branding strategy

question

multiproduct branding strategy

answer

what kind of branding strategy does this illustrate? Samsung's company trade name and brand name are identical

question

1. capitalizing on brand equity -consumers who have a good experience with the product will transfer this favorable attitude to other items in the product class with the same name 2. lower advertising and promotion costs -the same name is used on all products, thus raising the level of brand awareness

answer

advantage of multiproduct branding strategy

question

multiproduct branding strategy

answer

_______ strategy makes possible product line extensions, the practice of using a current brand name to enter a new market segment in its product class

question

multiproduct branding strategy

answer

what kind of strategy is this? Toro snowblowers Toro lawn mowers Toro garden hoses

question

subbranding

answer

some multiproduct branding companies employ ________ which combines corporate or family brand with a new brand to distinguish a part of its product line from others ex= gatorade introduced G2

question

a)brand extension b)too many uses for one brand name can dilute the meaning of a brand for consumers

answer

a strong brand equity allows for ___a____, the practice of using a current brand name to enter a different product class b) what is the risk of this?

question

brand extension

answer

Honda's established name for cars has extended easily to snowblowers, lawn mowers and snowmobiles. what does this illustrate?

question

involves giving each product a distinct name -useful strategy when each brand is intended for a different market segment advantage= each brand is unique to each market segment and there is no risk that a product failure will affect other products in the line disadvantage= complexity and expense to implement this strategy can sometimes outweigh the benefits

answer

multibranding strategy and their advantages/disadvantages

question

multibranding strategy

answer

P&G makes: Tide Cheer Ivory Snow Bold what does strategy is this?

question

fighting brands -their chief purpose is to confront competitor brands

answer

multibrand companies sometimes introduce new product brands as defensive moves to counteract competition. what is this called?

question

fighting brands

answer

ford launched its fusion brand to halt the defection of ford owners who were buying competitors midsized cars. what does this illustrate

question

advertising and promotion -the company must generate awareness among consumers and retailers for each new brand name without the benefit of any previous impressions

answer

compared with multiproduct strategy, ________ and ______ costs tend to be higher with multibranding strategy

question

often called private labeling or reseller branding -manufactures products but sells them under the brand name of a wholesaler or retailer -typically produces high profits for manufacturers and resellers -retailer brands that are exclusive to a particular name

answer

private branding strategy

question

private branding strategy

answer

costco sells kirkland products. what kind of strategy is this

question

firm markets products under its own name and that of a reseller because the segment attracted to the reseller is different from its own market

answer

mixed branding strategy

question

mixed branding strategy

answer

elizabeth arden sells its elizabeth arden brand thru department stores and a line of skin care products at walmart with the "skinsimple" brand name what kind of strategy is this?

question

any container in which it is offered for sale and on which label info is conveyed

answer

what does the packaging component of a product refer to?

question

an integral part of the package and typically identifies the product or brand, who made it where and when it was made, how it is to be used, and package contents/ingredients

answer

what is a label?

question

packaging and labeling

answer

____ and _____ are very expensive. despite the cost, they are essential because both provide important info for the manufacturer, retailer, and ultimate consumer

question

the label info conveyed to the consumer (such as directions on how, where, when to use the product and the source/composition of the product) which is needed to satisfy legal requirements of product disclosure

answer

what are the communication benefits of packaging?

question

plays functional role such as storage, convenience, protection, or product quality -convenience dimension in packaging is increasingly important

answer

what are the functional benefits of packaging?

question

functional benefit

answer

kraft miracle whip salad dressing is sold in a squeeze bottle to meet what benefit of packaging?

question

functional

answer

nabisco offers portion control package sizes for weight conscious consumers meet what benefit of packaging?

question

communication benefits -packaged foods contain informative recipes to promote usage of the product

answer

campbell soup estimates that the green bean casserole recipe on its cream of mushroom soup can accounts for 20 million in its soup sales each year. what benefit of packaging does this illustrate?

question

functional

answer

Pringles are in cylindrical packaging to offer uniform chips and minimal breakage what benefit of packaging does this illustrate?

question

package and label shape, color, and graphics distinguish one brand from another, convey a brand's positioning, and build brand equity -packaging/labeling enhance brand recognition and facilitate the formation of strong, favorable, and unique brand associations

answer

what are the perceptual benefits of packaging?

question

1. the continuing need to connect with customers 2. environmental concerns 3. health, safety, and security issues 4. cost reduction

answer

what 4 challenges do package and label designers face?

question

environmental concerns

answer

coca-cola has decreased the amount of plastic in their beverage bottles to reduce solid waster illustrates what packaging and labeling challenge/response

question

connecting with customers

answer

chips ahoy discovered consumers transferred cookies to a cookie jar for easier access and avoid staleness so they created a new package with resealable opening illustrates what packaging and labeling challenge/response

question

health, safety, and security issues

answer

child proof caps on pharmaceutical products and household cleaners illustrates what packaging and labeling challenge/response?

question

cost reduction

answer

as the cost of materials rise, companies are constantly challenged to find innovative ways to cut packaging costs while delivering value to their customers. what packaging and labeling challenge/response

question

expanding the 4 P's framework to include productivity, people, physical environment, and process

answer

eight Ps of services marketing

question

exclusivity -services can't be patented brand name -services are intangible (therefore, more difficult to describe) -the brand name/logo is important in consumer decisions capacity management

answer

3 aspects of the product/service element of the mix that warrant special attention when dealing with services:

question

brand names

answer

_____ make the abstract nature of services more concrete

question

integrating the service component of the marketing mix with efforts to influence consumer demand

answer

capacity management

question

1. to affect consumer perceptions -price can indicate the quality of service ex=don't want a $100 surgery 2. to be used in capacity management -important to movie theaters, airlines, restaurants, and hotels

answer

price plays 2 essential roles:

question

charging different prices during different times of the day or days of the week to reflect variations in demand for the service -part of capacity management

answer

off-peak pricing

question

place (distribution)

answer

the value of convenient distribution is being recognized H&R block uses multiple locations for distribution of services represents what P?

question

availability, location, consistent quality, and efficient, courteous service

answer

in promotion for a service it is important to stress what?

question

people -the nature of the interaction between employees and customers strongly influences the customer's perceptions of the service experience

answer

many services depend on ______ for the creation and delivery of the customer service experience

question

customer experience management (CEM) -the process of managing the entire customer experience with the company -process should be intentional and planned -consistent so that every experience is similar -differentiated from other service offerings -relevant and valuable to the target market

answer

customers will often judge the quality of the service experience based on the performance of the people providing the service. this aspect has led to what concept?

question

the appearance of the environment in which the service is delivered and where the firm and customer interact can influence the customer's perception of the service

answer

the physical environment aspect of the 8 P's of service marketing

question

impression, or evidence management

answer

service firms need to manage physical evidence carefully and systematically to convey the proper impression of the service to the customer. this is referred to as?

question

refers to the actual procedures, mechanisms, and flow of activities by which the service is created and delivered

answer

the process aspect of the 8 P's of service marketing

question

1. suggestive -energizer says that it will last a while 2. fitting - if its eco-friendly may include "eco" in the name 3. memorable 4. simple -generally more memorable when its simple 5. no restriction

answer

companies know criteria will influence the success of their products: 5 criteria

question

1. sound -individual letters -parts of words 2. length/memorability 3. meaning 4. regulation

answer

whats a name?

question

multiproduct branding

answer

special K has products in a variety of different categories under the same brand name. what kind of strategy is this?

question

multiproduct branding

answer

if i see special k protein bar I assume its lower calories compared to other brands even if i know nothing about the bar (heuristics) and this type of strategy is an automatic way to increase sales

question

multibranding strategy -their reaching out to 3 different types of customers

answer

gymboree has Janie and Jack and Crazy 8 kids clothing what kind of strategy is this?

question

private branding

answer

what kind of strategy would they be promoting their own brand and their own products -therefore, cost savings and profit margins increase

question

packaging

answer

communication, function, perception illustrate what?

question

communication aspect of packaging

answer

if we see a blue package of coffee we know its Folger's Coffee what does this illustrate?

question

function

answer

adding a zipper seal to the product so that is stays fresh matches what aspect of packaging?

question

perception

answer

since this product is healthy we will use the color green. what aspect of packaging is this

question

product development

answer

what are you doing when you are loosing money because you are putting alot of money into research and development

question

introduction

answer

what stage in the product life cycle is it if you have alot of spending on inventory because you are making the product and people must learn about the existence of the product

question

growth

answer

what stage in the product life cycle if more come into the market and things start to catch on more quickly -start making money -competition is there but not as intense

question

maturity

answer

what stage in the product life cycle is it if its the most competitive -spend more money to remain competitive -sales increase but profits decrease because it costs more to get those customers -add features, improve products -most products are in this phase

question

decline

answer

what stage in the product life cycle is it if fewer people buy -popularity decreases (maybe because it has been replaced or tastes and preferences has changed) -company must decide whether to stick with it or move on

question

innovators

answer

who does this describe? well above resources want latest technology (not a social thing, they just want better way to do anything) very small portion of people

question

early adopters

answer

who does this describe? above average resources like new stuff for social reasons -want friends to know

question

early majority

answer

who does this describe? big portion of the population like idea because friend told them (opinion leader likes it) wants to wait for bugs to get worked out (ex=dont want the first model of a car)

question

late majority

answer

who does this describe? less resources/capability of buying new things more reluctant to adopt new technology want to make sure its inevitable want more choice (wait to buy until later in the game once prices have decreased and theres more competition)

question

laggards

answer

who does this describe? very reluctant to change may be too expensive to make a change

question

1. complexity 2. compatibility 3. relative advantage 4. observability 5. trial-ability

answer

aspects of the rate of adoption

question

1. complexity -not hard 2. compatibility -makes people's lives easier 3. relative advantage -cheaper than going to starbucks 4. observability -can see how it works 5. trial-ability -different stores and doctor offices have these machines and so you can try it and see how it works

answer

aspects of the rate of adoption for Keruig Coffee

STUDY

Advertising Fashion Marketing Principles Of Marketing Social And Physical

Practice Final Examination – Flashcards 50 terms

Christine Brunetti

50 terms

Preview

Practice Final Examination – Flashcards

question

________________ is the basic unit of exchange?

answer

A transaction

question

Which of these is NOT a key to success for a company adopting a market orientation?

answer

question

Human beings always choose the best available product when making a purchase.

answer

False

question

Sergio is the head designer for 'Robertson House' a high-fashion clothing company. Each year, Sergio completely changes the colors of the clothes he designs so that it will be obvious to anyone who has fashion sense that last years colors are out of date. This "planned obsolescence" tends to affect consumers at the _________ stage of the consumer buying process.

answer

Need recognition

question

One of the ways our perceptions are biased is that we don't see things that are really there.

answer

True

question

Bruce is a fan of the Minnesota Vikings Football team. He was watching a game between the Minnesota Vikings and the San Francisco Fortyniners on San Francisco television station. He expected that the announcers would favor the local team and it appeared that he was right. Even though a national media agency gave the local announcers an award for the most unbiased coverage ever in a televised football game, Bruce remained convinced that the announcers had favored the local team. This is an example of ______________?

answer

Selective interpretation

question

______________________ is the marketing of goods and services to companies, governments, or not-for-profit organizations purposes other than personal consumption?

answer

Business marketing

question

Which of the following is NOT information that is available categorized by NAICS codes?

answer

(NOT Industry sales data)

question

BruceCo is a company that makes products for the coffee industry. They subscribe to a clipping service that monitors newspapers in major cities around the world for articles related to the coffee industry. This is an example of _____________ in a marketing information system?

answer

Marketing intelligence

question

What is the difference between data and information as discussed in class?

answer

(NOT A datum is a fact based on hard evidence; information is a fact based on opinion.)

question

Jiwon is thinking of developing a candy specifically for college students. She thinks that college students would buy candy if it had caffeine in it. Before she invests a lot of money in candy making equipment, she conducts ___________ research to find out if there is a relationship between caffeine and candy sales for college students?

answer

Descriptive

question

Which of the following sampling techniques is a nonprobability sample?

answer

(NOT iceberg sample)

question

You don't have to have a product that appeals to everyone in order to have a successful business.

answer

True

question

Adam had an idea for a new smartphone accessory. He showed his idea to ten of his friends. Three of them loved the idea, four of them thought it was OK, but nothing special and three of them hated the idea. If he develops the product, he will need to sell at least 10,000 in order to make money. He was wondering whether or not to develop the product when he remembered the law of large numbers from Professor Robertson's marketing class. Based on that, he decided to __________?

answer

(NOT Modify the product so that seven or more of his friends like it and nobody hates it before introducing it to the market. This way there will be a larger group of potential customers for the product.)

question

It is more important to evaluate positive information than it is to evaluate negative information when trying to understand how customers perceive your product.

answer

False

question

In the three circles positioning framework presented in class, what does "the bar" represent?

answer

Areas where you need to be competitive, but will not give you a competitive advantage

question

During the idea generation stage of the new product development process, it is important to evaluate new product ideas as they come in to avoid being overloaded with unusable ideas.

answer

False

question

It makes it easier for a customer to adopt a new product if the new product is similar to the one it is intended to replace.

answer

False

question

The goal at the ______________ stage of the product life cycle is to build market share and differentiate the product.

answer

Growth

question

_____________ refers to the number of product lines in a company's product mix.

answer

Depth

question

The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products.

answer

(NOT generic branding)

question

A(n) _____________ is a name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers?

answer

Brand

question

Frodo was a massage therapist. He was very good at dealing with lower back pain. He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. Frodo was using the ___________ approach to making his service seem 'real'?

answer

(NOT visualization)

question

The basic issue when you are dealing with the __________ characteristic of services is that the customer and the service provider have to be together in order for the service to be produced?

answer

Inseparability

question

In automating a manufacturing plant, which of these would definitely increase in the short run?

answer

Fixed cost

question

An inverted demand curve is usually associated with luxury or prestige goods. With an inverse demand curve, within a certain range of prices...

answer

An increase in price will lead to an increase in the quantity demanded

question

For companies operating in an oligopoly market structure, prices tend to be very stable. In these situations, the company with the largest market share might raise its prices in hopes that other, smaller companies will follow. If this happens, the price will increase. This is called the ____________ to setting prices?

answer

Price leadership approach

question

Many large retail stores use ____________ because it would be impractical to calculate the correct price for thousands of items individually?

answer

(NOT price ceiling pricing)

question

Which of the following is NOT a reason a company might want to have more than one marketing channel?

answer

(NOT to provide local service to customers in different areas of the country)

question

With _________________ the roles of the various channel partners are specified by a formal contract.

answer

The roles of the channel partners are specified by contract in all of these situations.

question

Thomas Friedman wrote a book about the impact of new technologies and other trends impacting the way business is conducted in the world called The World is Flat. One of the basic premises is that widespread adoption of internet protocols and the seamless connection of computer systems along the value chain allowing for the efficient flow of ___________ to help smooth the flow of goods from raw materials to end user.

answer

Information

question

Coca Cola's basic strategy is they you should never be more than an arms length away from a cold, refreshing Coke. In order to achieve this strategy they try to make Coke products available for sale through as many outlets as possible. You can buy bottled Coke in the grocery store, fountain coke at a restaurant, single cans and bottles at convenience stores and gas stations, and individual cans from vending machines while you are waiting in line for a ride at an amusement park. Because the goal of the supply chain is to maximize __________, Coke is willing to bear the expense of having several different channels of distribution?

answer

Responsiveness

question

For stores selling luxury products, it is important for customers to be able to see the prices of the merchandise when browsing.

answer

False

question

Two recent trends in retailing, television shopping channels and online selling are examples of?

answer

Nonstore retailing

question

Which of these is a question you should be asking when establishing the objective for a promotional campaign?

answer

All of these are questions you should be asking when establishing the objectives for a promotional campaign.

question

The AIDA model for persuasive communication suggests there are four stages you need to go through in order to persuade somebody. The LAST thing you have to do is?

answer

Tell the person what you want them to do.

question

Which of the following services is a full-service advertising agency likely to provide?

answer

All of these - that is why they call it a full-service agency

question

Lindsay Wagner, the Bionic Woman of classic television fame, appears in advertisements for the Sleep Comfort Adjustable bed. In the advertisement, she explains how the ability to change the level of firmness in the mattress has changed her life. This is an example of a(n) __________ appeal in advertising?

answer

Testimonial

question

When is it appropriate to ask for the order when closing a sales call.

answer

It is always appropriate to ask for the order

question

The key to success with the ____________ approach to selling is to contact as many people as possible and hope that one of them will be interested in your product?

answer

Shotgun selling

question

The __________ environment deals with issues that affect all companies in an industry?

answer

(NOT natural)

question

What do we mean when we speak of a "defensible" decision?

answer

That the decision incorporated all of the relevant information available at the time the decision was made.

question

Santa Claus is trying to forecast demand for coal this Christmas. For the past 300 years, the number of naughty children (who will get coal in their stockings) has increased by 3% each year. Santa is likely to use the ____________ method to forecast demand.

answer

Trend analysis

question

When developing contingency plans, the ____________ scenario represents your best estimate of what actually will happen?

answer

Best case

question

Which of these is NOT a measure generally used in advertising?

answer

All of these are measures commonly used in advertising

question

Sales data is frequently used as a metric in marketing plans. Which of the following is NOT a commonly used sales measure?

answer

Advertising expenditures

question

One of the ethical issues in marketing is that data mining techniques where information from several databases is combined may be a violation of a customer's ___________?

answer

Privacy

question

___________ are society's values and standards that are enforceable in court?

answer

Laws

question

The objective at the bottom of the sales funnel is...?

answer

(NOT outreach)

question

Which of the following is NOT a measure of success for a social business enterprise (SBE)?

answer

Shrink disposable income

STUDY

Advertising Design Fashion Marketing Principles Of Marketing Public Relations Sports Marketing

Marketing-2006 SLC – Flashcards 14 terms

Elizabeth Mcdonald

14 terms

Preview

Marketing-2006 SLC – Flashcards

question

Marketing constists primarily of selling and advertising

answer

FALSE

question

The broadest and simplest definition of marketing states that it is the development and efficent distribution of products for consumer segments.

answer

FALSE

question

Customers are focal point of all marketing activities.

answer

TRUE

question

A family that organizes and advertises a garage sale is performing marketing activities.

answer

TRUE

question

A marketing mix consists of 3 variables: product, price, and distribution.

answer

FALSE

question

In marketing, a product can be good or a service but not an idea.

answer

FALSE

question

A target market is a specific group of customers on whom an organization focuses its marketing efforts.

answer

TRUE

question

Marketing efforts do not involve the design and development of products.

answer

FALSE

question

Services are provided by applying human and mechanical efforts to people or objects.

answer

TRUE

question

The marketing concept stresses that a business organization can best achieve its goals by providing customer satisfaction through coordinated activities.

answer

TRUE

question

Value=customer costs-customer benefits

answer

FALSE

question

Achievement of the firms overall goal is part of the marketing concept.

answer

TRUE

question

Relationship marketing is a short-term, mutually beneficial arrangement in which a buyer and seller focus on the creation of satisfying exchanges.

answer

FALSE

question

To effectively monitor changes in the marketing environment, marketers must engage in ______________

answer

Environmental scanning and analysis

STUDY

Consumer Psychology Essentials Fashion

Luxury Marketing Vocabulary Terms – Flashcards 95 terms

Cindy Krause

95 terms

Preview

Luxury Marketing Vocabulary Terms – Flashcards

question

What is Luxury?

answer

high quality, sophisticated, expensive, exclusive, scarce, brand

question

Craftsmanship

answer

culturally made products, ex: saki

question

Workmanship

answer

making a product

question

Traceability

answer

the ability to trace where your product comes from

question

Cucooning

answer

preferring to stay home instead of going out, being able to have time to be at home and be still

question

Pre-historic Definition of Luxury

answer

Those who had food and those who didn't

question

Antiquity Definition of Luxury

answer

romans and their luxury feasts and festivals, focus on the sheer quantity of what you have

question

Middle Ages Definition of Luxury

answer

clergy and their luxurious churches, castles and white knights, princes, kings, crown jewels

question

Renaissance Definition of Luxury

answer

where it really began, aristocracy, arts and culture, rare and precious items

question

Beginning of the Modern Age Definition of Luxury

answer

in France the "bourgeoisie", a large social class with money, nobles and noble products, a touch less expensive than royal items

question

Bernard Arnault

answer

CEO of LVMH

question

Producer Culture

answer

product orientation, quality based, "I will make this and they will buy it," industrial revolution, cannot react well to market changes

question

Consumer Culture

answer

market orientation, "what do you want? I will make it for you," agile and reacts quickly to changes in the market, ex: Mountain Dew elections

question

Veblen Goods

answer

the more expensive the goods are, the more people want them

question

Conspicuous Consumption

answer

buying to show off to others

question

Snob Goods

answer

use your good in order to differentiate yourself, "I like Chanel because everyone else likes Louis Vuitton."

question

Bandwagon Goods

answer

preference for a good increases as the number of people buying them increases

question

Halo Effect

answer

when you don't know about the product but one feature acts as a "halo" to make it seem good, ex: wine "from France"

question

Summary Effect

answer

when you are an expert and you can look at a few details of a product and deduce way more than what is explicitly said

question

Brand Assets

answer

brand loyalty, quality perceptions, brand awareness, repeat buying

question

Aspirational Brands

answer

Gucci, Louis Vuitton, looking to buy into the culture/lifestyles that these brands represent

question

Accessible Brands

answer

Coach, Ralph Lauren, categorized by affordability, status, and membership, these brands are directly affected by the global economy

question

Absolute Brands

answer

Hermes, Rolex, elitism and brand recognition, there will always be rich people to buy these

question

Economic Definition of a Luxury Brand

answer

considered higher priced than alternatives even though they serve the same purpose

question

Marketing Definition of a Luxury Brand

answer

deliver added emotional benefits unmatched by cheaper, comparable brands

question

Causal Ambiguity

answer

"we don't know why it happens, it just does"

question

Brand Equity

answer

= (assets) - (liability)

question

Luxury Trends

answer

1 - Timeless Quality (museum, tours, movies) 2 - Security and Safety (facts, demonstrations) 3 - Emotional Branding (commercials, live experiences) 4 - Good Karma (doing something good) 5 - Seize the Day (exclusive offers) 6 - Regionalism (reenactments) 7 - Food and Health (samples) 8 - Individual Editions (exclusive offers)

question

6 Pillars of Luxury

answer

1 - Real vs Imaginary 2 - Material vs Symbolic 3 - Social vs Self 4 - Desire vs Satisfaction 5 - Rationality vs Irrationality 6 - Materialism vs Spirituality

question

1 - Real vs Imaginary

answer

consumption is imaginary but can have real implications on the self

question

2 - Material vs Symbolic

answer

luxury products are not things we need but represent some symbol

question

3 - Social vs Self

answer

you show something to others but you also have higher perceptions of yourself

question

4 - Desire vs Satisfaction

answer

when we buy we have a desire for something, but we seek to attain more than we desire

question

5 - Rationality vs Irrationality

answer

if we were rational consumers than luxury would not exist

question

6 - Materialism vs Spirituality

answer

we can have so many things, but when we have so much is it really satisfying? Or do we require something more in depth than that?

question

Psychographics

answer

values, attitudes, lifestyles

question

Segmentation

answer

identify bases for segmenting the market (geographic, demographic, psychographic, socio-demographic, and behavioral)

question

Geographical Segmentation

answer

segmenting the market into physical areas, ex: Asia vs Europe

question

Demographic Segmentation

answer

most popular base for segmenting consumer markets, general descriptors of the consumer, ex: income level, man, woman, etc

question

Psychographic Segmentation

answer

segmenting the market based on lifestyles, social class, and personality traits (ex: seeking authenticity, creativity seekers, timelessness and prestige seekers, and those that seek icons and badges)

question

Behavioral Segmentation

answer

segmenting the market based on behavior trends, occasions, benefits sought, user status, usage rate, loyalty status, etc

question

Socio-demographic Segmentation

answer

segmenting the market into high net worth individuals (HNWI), more than $1 million in personal assets, etc

question

Day-Trippers

answer

occasional luxury buyers, accessories and brand extensions, some money but not much, account for most luxury purchases

question

Products vs Logos

answer

product is appealing because it is a small masterpiece (Aston Martin, Hermes) product is appealing because of the emblems (Louis Vuitton)

question

Authenticity vs History

answer

authenticity compresses time and is long term history means respect for the tradition

question

Individual vs Integrate

answer

individual is to be different integrate is to be discrete, fading into the universe of luxury

question

3 Levels of the Product

answer

Core Product = the benefit the good gives to you Actual Product = quality, color, fashion, branding, style, etc Augmented Product = warranties, services, delivery, customer care, finance, installation

question

Feature Fatigue

answer

when you don't know what 90% of the buttons on your remote do, consumers "tune out" when there are too many features

question

Primary Packaging

answer

the bottle that wine comes in

question

Secondary Packaging

answer

the box that the bottle of wine comes in

question

Shipping Packaging

answer

the box with styrofoam that protects the whole product (box and bottle)

question

Brand

answer

a name, term, sign, symbol, or design that represents your product

question

Line Extension

answer

minor changes to existing products, a company uses an existing brand name to launch a new product in the same category (ex: Opium launches "Black" Opium)

question

Brand Extension

answer

brand name helps to introduce new products, a company uses an existing brand name to enter a new product design or category (ex: Apple computers and Apple phones)

question

Multibrands

answer

multiple product entries into the same product category

question

Product Line

answer

a group of products that are closely related because of similar functions, customer groups, marketing outlets, and/or given price ranges

question

Line Stretching

answer

adding products that are higher or lower priced than the existing line (ex: you have eau de parfum at $30, and you add parfum at $45, and eau de toilette at $20)

question

Line Filling

answer

adding more items within the present price range (ex: you have vanilla soap at $4, then you add strawberry at $4)

question

Product Line Enlargement

answer

trading up and down within the brand

question

Product Line Completion

answer

adding more products/articles to the line

question

Product Line Innovation

answer

add new and remove obsolete (ex: fashion winter lines to spring lines)

question

Services

answer

either a part of the product or the full product that the consumer is willing to buy, intangible, no ownership, may or may not be attached to a physical product

question

Servicescape

answer

where the service actually occurs

question

Substitutability (when it comes to services)

answer

you can always just do it yourself

question

Postponability (when it comes to services)

answer

you can always stall or put off the service to a later time

question

Place Marketing

answer

sell a geographic area, ex: houses, buildings, vacation locations

question

Organization Marketing

answer

PR perform image assessment and shift image towards the goal

question

Person Marketing

answer

create, maintain, and alter attitudes to a person, similar to organization but more dramatic life-cycles, ex: celebrity and sports agents

question

Distribution Channels

answer

the path products take from producers to consumers

question

Intensive Distribution

answer

firm's products are everywhere, every available outlet has them, many intermediaries are used

question

Selective Distribution

answer

limited number of retailers (ex: only Monoprix)

question

Exclusive Distribution

answer

only available in a specific geographic location (ex: Paris)

question

Licensing

answer

to give someone else who is better at marketing the rights to your brand/product to manage the brand's image for you

question

Retail

answer

distribution channel member that sells goods and services for individual use

question

Direct-Response Retailing

answer

sales through catalogs/telemarketers

question

Internet Retailing

answer

virtual store fronts

question

Direct Selling

answer

person to person selling (ex: Mary Kay)

question

Automatic Merchandising

answer

sales through vending machines

question

5 Stages of becoming a Luxury Market

answer

1 - Subjugation 2 - Start of money 3 - Show off 4 - Fit In 5 - Way of Life

question

FMCG

answer

Fast Moving Consumer Goods (speaks for itself)

question

Maslow's Hierarchy

answer

Physiological (bottom) Security Belonging Recognition Accomplishment (top)

question

B2C Marketing

answer

"business to consumer" marketing of demand, motivated by need and usage, marketed to nationals and locals, short recurring product cycle

question

Luxury Marketing

answer

marketing of the offer, motivated by desire and status, marketed to internationals, long purchase cycle

question

Price

answer

what you pay for something, sum of the values consumers exchange for the product or service (time, cognitive, and emotional costs)

question

Mecenat

answer

sponsorship

question

Cost Based Pricing

answer

product -> cost -> price -> value -> customers

question

Value Based Pricing

answer

customers -> value -> price -> cost -> product

question

Price Ceiling

answer

there is no demand above a certain price (maximum accepted price)

question

Price Floor

answer

there are no profits below a certain price (minimum accepted price)

question

Market Skimming

answer

high priced product with low volumes of quantity, skim the profit from the market, short lifecycle products

question

Psychological Pricing

answer

Play on consumer's perceptions, $9.99 vs $10, used to set high prices even if the product is inexpensive to make

question

Fixing Prices

answer

when i fix my price, i look at what the client is willing to pay and that it is not a ridiculous price

question

When to Cut Prices

answer

when there is excess capacity, falling market share due to price competition, and/or the desire to be the market share leader

question

When to Increase Prices

answer

to increase profit margin, when the product faces cost inflation, and/or there is a greater demand than can be supplied

question

Phantom Effect

answer

when there is a general assumption that there should be or that there are advertisements where there actually are none. ex: "Do you recall seeing this ad?" Yes "Where?" On TV "There was no ad on TV"

STUDY

1940s And 1950s Clothing Fashion Fashion Design Opportunities For Women Three Dimensional Form

Fashion Merchandising and Marketing Midterm – Flashcards 103 terms

Daniel Thompson

103 terms

Preview

Fashion Merchandising and Marketing Midterm – Flashcards

question

Style

answer

a particular shape or type of apparel item identified by the distinct features that make it unique

question

Silhouette

answer

overall shape or outline of a garment a. straight or tubular b. bell shaped c. bustle

question

Vanity Sizing

answer

-cut a size 6 like an 8 so you wear a size down -psychological -more prevalent in higher price zones

question

Vertical Integration

answer

operate at more than one level of the supply chain

question

Bustle

answer

shape that has back fullness and pulls in to make the butt look bigger

question

Haute Couture

answer

(high fashion) the most fashionable, expensive, and exclusive designer clothing a. custom designed b. made to order

question

classic

answer

An item of clothing that continues to be popular even though fashions change

question

accessories

answer

fashion items that are added to complete or enhance outfits

question

4 P's of Fashion Merchandising

answer

-price -place -promotion -product

question

Relationship Marketing

answer

creating a lasting and mutually-beneficial relationship with key suppliers and customers 1. seek out those who spend the most 2. cheaper than finding new clients 3. add value to key customer accounts

question

Marketing Concept

answer

is the idea that businesses must satisfy customer needs and wants in order to make a profit

question

Product

answer

the focus of the marketing mix because it is the product that is ultimately delivered to the consumer

question

Public Relations

answer

-a promotional technique that uses any form of communication to create a positive image for the business -The exposure generates sales and creates a positive image of the organization ie- working with a nonprofit

question

Publicity

answer

any NON-PAID message that communicates information about a company's merchandise, services, and/or activities

question

Advertising

answer

a paid message that business sends about its fashion products or services to inform, remind or persuade consumers

question

Personal Selling

answer

Personal communication between customers and sales personnel

question

Marketing

answer

the process of developing, promoting, and distributing products to satisfy customers' needs and wants

question

Behavioral Segmentation

answer

-Classification of customers by buying intent and behavior -Allows marketers to reward best and most loyal customers

question

Geographic Segmentation

answer

-Can be collected at point of sale -Dividing the market into groups according to a particular region -People residing in similar regions have similar purchasing habits or preferences

question

Merchandising

answer

the planning, buying, and selling if fashion apparel and accessories to offer the right merchandise blend to meet customer demand

question

Country of Origin

answer

"made in" -substantial transformation necessary to be called made in Italy -65% of work done to be made in US

question

Zeitgeiset

answer

spirit (sign) of the time

question

Suffragist

answer

women part of the women's suffrage movement in the late 19th and early 20th centuries; the feminist movements highly influenced fashion as women wanted to start working --> working apparel for women

question

Samuel Slater

answer

-created water-powered cotton mill - revolutionized textile industry

question

Ready-to-Wear (RTW)

answer

-"off the rack" -mass produced in factories -standard sizes -thousands made -for sale in many sizes

question

Chambre syndicale de la haute couture

answer

-controls every part of fashion week - 60-100 pieces per show -Paris

question

Pret-a-Porter

answer

The haute-couture designs translate into the lesser-priced but still costly French designer ready-to-wear

question

tailored clothing

answer

clothing that has been adjusted to fit a person specifically - a section of men's clothing -mostly suits

question

casual sportswear

answer

- section of men's clothing - nice men's clothing that is comfortable but still fancy

question

couturiers

answer

male fashion designers in haute couture maisons

question

tweens

answer

group of pre-teens, aged eight to twelve

question

licensed apparel

answer

apparel that has a brand or character on it that the original company makes an agreement with in order to have them be able to use the thing

question

customer

answer

the person who buys the apparel

question

acceptance

answer

-a requirement of fashion -agreeance that everyone likes a thing

question

market segmentation

answer

-a way of analyzing a market by categorizing specific characteristics -Marketers divide the people into groups of possible consumers based on various shared characteristics -Fashion marketers to concentrate on meeting the needs of certain types of buyers rather than the needs of all shoppers

question

demographic variable

answer

statistics that describe a population in terms of personal characteristics such as age, gender, income, ethnic background, education, religion, occupation, and lifestyle

question

psychographic variables

answer

-studies of consumers based on social and psychological characteristics such as attitudes, interests, and opinions -Consumers' attitudes and values are often represented by how they choose to spend their time and money

question

emotives

answer

fashion is unique because marketers can use emotions to promote a product

question

planned obsolescense

answer

fashion is perishable; it goes out out fashion after the season

question

supply chain

answer

three segments of the fashion industry: primary (textile), secondary (manufacturing), tertiary (retailing)

question

channels of distribution

answer

involves moving the product each step from the design idea to the customer's hands; number of businesses involved in the actual planning or movement of the product; actual transport of the product (land or air); on test she asks about "Multichannel Distribution"

question

American Look

answer

simple, stylish, preppy style brought to the US after WWII by Claire McCartell

question

Courturieres

answer

female designers in haute couture maisons

question

New Look

answer

created by Christian Dior after WWII in which the skirts were longer and fuller again

question

outerwear

answer

another category of men's clothing

question

marketing mix

answer

the 4 P's of marketing: Price, Product, Place, Promotion; Product is focus because it is ultimately delivered to the customer

question

gross income

answer

all earnings from salary, wages, dividends, interest, etc.

question

disposable income

answer

the gross income - all taxes; income you will spend on necessary things

question

discretionary income

answer

disposable income - spending on necessary items; what people will spend on fashion; people with more discretionary income will spend more on fashion products

question

controllable environmental factors

answer

the 4 P's (price, product, promotion, place)

question

uncontrollable environmental factors

answer

economy, legal issues, cultural influences, competition, politics

question

franchising

answer

the franchiser (manufacturer) sells the entire package and allows the franchisee to carry the brand's product to be sold in the store in exchange for a higher percentage loyalty; franchising agreements have more control and a higher loyalty than licensing agreements

question

style #

answer

the number assigned to a design in the firms line

question

Democratization of fashion

answer

we can all wear fashion at different price points

question

target customers

answer

those who are likely to buy from you

question

customer base

answer

group of customers who repeatedly purchase the goods of a business

question

segmenting in the market

answer

when marketers divide the people into groups of possible consumers based on shared characteristics

question

geographic theory

answer

•fashion begins in heavily populated areas where there is emphasis on fashion ex: in the US, starts on east & west coast, then trickles to center of US

question

niche market

answer

subset of the market focusing on a specific product •product features aimed to satisfy specific market needs, price ranges, product quality, and intended demographic

question

speed-to-market

answer

We don't see the product even if its created, until we need it

question

just-in-time production

answer

The purpose of JIT production is to avoid the waste associated with overproduction, waiting and excess inventory. (Having the exact amount of material for the exact amount of clothing you want to produce)

question

products

answer

what a company is offering for sale to customers to satisfy their needs and wants (includes goods & services) •focus of marketing mix because the product is ultimately being delivered to the consumer (70% new products and 30% classic product lines each season)

question

goods

answer

tangible items (can physically touch)

question

services

answer

intangible items (can't physically touch)

question

substantial transformation

answer

Product undergoes significant change during development stage

question

raw materials

answer

the basic material from which a product is made

question

chic

answer

elegantly and stylishly fashionable

question

fashion dolls

answer

dolls primarily designed to be dressed to reflect fashion trends

question

metrosexual

answer

a heterosexual urban man who enjoys shopping, fashion, and similar interests traditionally associated with women or homosexual men

question

trade show

answer

exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services

question

hemline index

answer

hemlines on women's dresses rise along with stock prices

question

fashion centres

answer

Paris, Milan, London and New Yor

question

Why is fashion unique from other consumer products?

answer

-it has emotional appeal -is perishable -is democratic -requires group acceptance

question

Three Segments of Fashion Industry

answer

1. Primary (Mill) 2. Secondary (Merchandising) 3. Tertiary (Retailing)

question

Primary Segment

answer

producers of raw material, natural or man made; textile is the most important

question

Secondary Segment

answer

firms which convert the primary material into the finished product

question

Tertiary Segment

answer

retailing

question

Fashion (Apparell Industry)

answer

the existing type of clothing that is preferred by a large segment of the public

question

Market Segmentation

answer

1.Demographic 2.Psychographic 3.Geographic 4.Behavioristic * find an example

question

Marketing Functions

answer

1. Market Research 2.Financing 3.Pricing 4.Promotion 5.Product Service Management 6.Distribution 7.Selling

question

1. Market Research

answer

gathering & using info about what consumers want 1.input 2.storage 3.analysis 4.output 5.decisions

question

2.Financing

answer

planning ways to cover the costs of successfully operating a business

question

3.Pricing

answer

process of setting the value or cost at the right level -cost of production +a profit

question

4.Promotion

answer

Communicating with the customers about the product to achieve the desired result -advertising, personal selling, publicity, and public relations

question

5. Product Management

answer

Designing, producing, maintaining, improving, and/or acquiring products or services to meet customer needs

question

6. Distribution

answer

Involves moving the product each step from the design idea to the consumer

question

7.Selling

answer

Assists the customer in identifying and satisfying a want or a need

question

ex: A newspaper article about the grand opening of a new boutique appears

answer

ans: promotion

question

ex: Styles of swimsuits are selected to be sold in a department store

answer

ans: product management

question

ex: T-shirts are transported from the factory to the Gap by truck

answer

ans: Distribution

question

ex: Management attended a trade show to select merchandise for the spring season

answer

ans: product management

question

ex: Shoes sold in a department store have a markup of 35% based on cost

answer

ans: pricing

question

ex: management has decided to use television commercials rather than newspaper ads

answer

ans: market research

question

ex: A consumer answers survey questions after sampling a new line of skin care

answer

market research

question

ex: Money is borrowed to purchase a computer system for a large, independently-owned clothing store

answer

financing

question

ex: Cotton for use in the production of t-shirts was shipped by truck to the company

answer

distribution

question

ex: A salesperson answers a customer's questions about the care of a leather coat

answer

selling

question

Why does mass customization provide fashion marketers with the competitive advantage?

answer

customers believe that they are creating something themselves, even though the product is already made - usually over 100 euro

question

Are clothing designs protected under copyright or trademark law in the United States?

answer

-Fashion industry only has trademark protection: can copy everything but the logo

question

Differentiate between knock offs and counterfeited products? Are they legal?

answer

Knock offs: copy another's design without trying to pass it off as something else, no logo LEGAL Counterfeits: passed off as originals copying everything including label ILLEGAL

question

Why would a brand license out their name? Who benefits from licensing agreements? Explain and give examples.

answer

-Brands (the licensor) frequently license out their name to a company (the licensee) who can produce goods that require specialist manufacturing or distribution. -The licensor benefits from the royalties that the licensee will pay to them. They also benefit from wider brand awareness that is normally associated with a larger product range. For example, you can easily grow your customer base by offering lower priced products like sunglasses and perfumes as they are more affordable to a larger group of people, compared to high end clothing. The licensee makes money by selling the licensed products, and when they have a strong portfolio of brands, they can easily attract more licensors and more customers.

question

why is fashion important?

answer

The fashion industry employs more people worldwide than any other industry today. Whether it is garment production in Asia, a weaver in Guatemala, a thread supplier in India, or a retailer in Europe, almost every country in the world is involved in some sort of fashion-related activity. The buying, selling, and producing of fashion built careers in the support services sector like fashion journalism, photography, and forecasting. Trade among countries continues to grow with the United States and other countries initiating trade with one another.

question

- The marketing environment consists of controllable and uncontrollable factors. The marketers degree of success/failure depends on how responsive and adaptive to these factors. Describe how fashion companies handle periods of recession in the economy.

answer

As fashion is not a necessity companies must adjust to sluggish economy. This impacts the company in that investments such as factory or store expansion will not be justified, and sales will be down. Companies may lay off employees to cut labor costs, decrease production and inventories, and lower future projections for sales and profits. Fashion companies will analyze product offerings and pricing to accommodate the changing marketplace. Discount retailers such as Target, Walmart, and TJX (T. J. Maxx and Marshalls) usually thrive during period of recessionary periods due to their pricing policies and mass purchasing power. Other companies may look for value items, new suppliers to adapt to the changing consumer demand and habits to survive, others may close stores or go out of business.

STUDY

Fashion Fashion Design

Textile & Apparel Production, Management, and Services Reference Book – Flashcards 179 terms

Richard Lattimore

179 terms

Preview

Textile & Apparel Production, Management, and Services Reference Book – Flashcards

question

Textile Industry

answer

common reference to the fiber-to-fabric segment of the textile and apparel industry.

question

Apparel Industry

answer

common reference to industry segment involved in the manufacture of garments and accessories.

question

Sewn products industry

answer

includes all stages of apparel production and interior furnishings, luggage, awnings and sewn toys.

question

Textiles

answer

materials such as fibers, yarns, fabrics, or productions made of these.

question

ATC-Agreement on Textiles and Clothing

answer

instrument to rovide the guidelines to integrate textiles and apparel into mainstream international trade rules.

question

FTC-Federal Trade Commission

answer

responsible for preventing unfair and deceptive trade, to rotect teh ultimate consumer, and to regulate segments of the industry itself.

question

Apparel services

answer

occupations that serve customers in the planning, selection, maintenance, and care of apparel.

question

Industrial apparel production

answer

done by apparel firms including manufacturers, jobbers, or contractors.

question

Apparel manufacturer

answer

designs, produces, and markets garments with its own brand label and own facilities.

question

Jobber

answer

develops ideas for looks or designs, selects the fabric for the designs, and markets the finished products.

question

Contractors

answer

business that produce apparel for jobbers or manufacturers.

question

Private label merchandise

answer

made specifically for a retailer and carries the store's private label.

question

Staple or basic apparel

answer

clothing items that are primarily replacement rather than a want.

question

Fashion apparel

answer

items that experience styling changes from season to season based on the wants and demands of customers.

question

Cottage industries

answer

home-based sewing companies.

question

Gray or greige goods

answer

knitted or woven fabrics in an unfinished state ( before dyeing)

question

Fashion

answer

style accepted and used by the majority of people at any given time.

question

Haute couture

answer

fashion from a designer who creates a collection of original designs and are sold on made-to-order basis.

question

High Fashion

answer

styles or designs accepted by a limited gorup of fashion leaders.

question

Common sales transactions

answer

cash, charge and layaway.

question

Ergonomics

answer

science of fitting the job to the worker.

question

3 levels of business organization

answer

management, mid-management, staff.

question

SOP- Standard Operating Procedures

answer

written procedures for the teasks that are done on a regular basis.

question

Most commonly used natural fibers

answer

Cotton, wool, silk and linen.

question

Classifications of wool on labels

answer

WOOL-fiber from the fleece of the sheep or lamb or hair of Angora or Cashmere goat; -VIRGIN OR NEW WOOL-wool that has never been used or reclaimed- RECYCLED WOOL-fiber made from previously produced wool fabric

question

Two basic types of manufactured fibers

answer

Cellulosic made from plants (rayon, triacetate, and acetate); noncellulosic-made from molecules fouind in petroleum, natural gas, air and water to become POLYMERs

question

Generic name

answer

official name given to a fiber and are significantly different in chemical composition.

question

Trademark name

answer

an assigned name given to the generic name.

question

Property of Fibers

answer

abrasion resistance;absorbency;chemical reactivity; cohesiveness, cover; creep;crimp; density; dyeability; elastic recovery; elongation; feltability; flammability; flexibility; hand; eat conductivity; loft; luster; mildew resistance; pilling; reiliency; stiffness; strength; sunlight resistance

question

Yarn

answer

a continuous strand of textile fibers, filaments, or material suitable for processing into a textile fabric.

question

Silk

answer

the only natural filament fiber.

question

Filament yarn

answer

made by twisting several stands of filament fiber together.

question

Spun yarn

answer

made by twisting many staple fibers together.

question

Spinning

answer

Last step in converting fibers to yarn.

question

Three spinning systems used to produce spun yarn

answer

cotton, wool and worsted systems.

question

Ply

answer

number of strands or yarns twisted togeter.

question

Blended fibers

answer

have advantage of desirable characteristics of both fibers.

question

4 methods of producing fabric

answer

felting, bonding, weaving or knitting.

question

Looping or interlocking yarns together

answer

process for creating knitted fabrics.

question

Felting

answer

process in which fibers (not yarns) are pressed together to form a fabric

question

Bonding

answer

use of adhesive substance to hold together either fibers or separate layers of fabric.

question

Warp yarns

answer

lengthwise yarns woven along the entire length of the fabric parallel to the selvage.

question

Weft yarns

answer

crosswise yarns woven across the fabric.

question

Finishes

answer

makes greige goods usable, fabrics more attractive, or improve fabrics performance.

question

Design

answer

the organization or arrangement of parts that make up a structure or work of art.

question

Elements of design

answer

line, shap/form, space, texture, and color.

question

Characteristics of line

answer

indicates direction, length, width, and straightness.

question

Shape or form

answer

the silhouette formed by the outline of a clothing design.

question

3 classic silhouettes

answer

bell, tubular and back fullness.

question

Space

answer

the background against which forms or shapes are seen.

question

Texture

answer

the surface quality of an object.; important to how a fabric should be used.

question

Color

answer

most noted and remembered aspect of clothing.

question

Considerations in color combinations

answer

hues, values, and intensities.

question

Color groupings

answer

primary, secondary, tertiary and quaternary.

question

Elements of design

answer

parts that make up a design which have no rigid rules, but follow basic guidelines called principles of design.

question

Principles of design

answer

balance, proportion, rhythmn, emphasis, and harmony/unity.

question

Monochromatic color scheme

answer

uses two or more variations of the same hue; contains varius tints, shades and intensities of one color.

question

Analogous color scheme

answer

colors that are adjacent on color wheel with no fewer than 3 and no more than six colors in this scheme.

question

Complementary color schemes

answer

use of colors taht are direct opposites of each other on the color wheel.

question

Split complementary colro scheme

answer

one color with the tow colors on either side of its direct complement.

question

Triad color schemes

answer

use of hues that are four steps apart and equidistant on the color wheel.

question

Accented neutral color schemes

answer

made by using black, white, or gray with a small amoutn of bright color accent.

question

Balance

answer

principle of design that produces a sense of restfulness and equilibrium between opposite elements.

question

Proportion

answer

relationship of parts to each other and to the whole based on how space is divided.

question

Rhythm

answer

the illusion of motion as the eye moves from one part of a design to another.

question

Rhythm

answer

created by repetition, gradation or progression, and transition.

question

Harmony or unity

answer

the final goal or any design.

question

Basis for apparel and accessory choices

answer

personality; lifestyle; desiired image and fist impression; and values, needs, and wants.

question

Factors for apparel and accessory quality

answer

appearance, care, comfort, and durability.

question

1972 Care Labeling Act

answer

all finished garments and fabric shall have attached labels for garment maintenance.

question

Textile Fiber Product Identification Act 190

answer

textile products shall have a label listing the generic names of fibers.

question

Wool Product Labeling Act 1939

answer

all wool products shall be identified as either new or recycled wool.

question

Fur Product Labeling Act 1951

answer

requires thelabel of a fur product to list the name of the animal, treatment of fur, country, etc.

question

Falmmable Fabric Act 1953

answer

prohibits sale of fabrics that burn faster, easier, and more intesely than other fabrics.

question

Labels

answer

piece of cloth or ribbon permanently attached to a gamernt with information about the garment.

question

Hangtag

answer

detachable label made of heavy paper or cardboard with voluntary information.

question

Set-in sleeves

answer

sleeves joined to a garment at the armhole with seam all around and allowing free movement.

question

Raglan sleeve

answer

sleeve attached to the bodice by a seam that contines in one piece to the collar but no seam at the shoulder.

question

Kimono sleeves

answer

sleeves that do not have seams to connect them to the bodice but are cut in one piece during construction.

question

Dolman sleeve

answer

a kimono sleeve that is lower than usual at the underarm.

question

Batwing sleeve

answer

a kimono sleeve that is loose and very low at the underarm.

question

Types of skirts

answer

A-line, circular, dirndl, flared, gathered, gored, pleated, straight or fitted, wrap.

question

Types of dresses

answer

A-line, blouson, coat, empire, lowered waistline, princess, sheath, shift or chemise, shirtwaist, tent.

question

Types of women's coats

answer

balmacaan, capecoat or Inverness loak, chesterfield, pea, princess, trench, wrap.

question

Types of women's jackets

answer

bolero, box, Chanel, Norfolk, safari, windbreaker.

question

American cut suit

answer

natural sloping shoulders, a loosefitting jacket and moderately wide-notched lapels.

question

European cut suit

answer

paddes shoulders, tigher armholes, a jacket narrowed at the waist, and peaked lapels.

question

Men's jackets

answer

single-breasted, double-breasted, sports, blazer.

question

Types of lapels

answer

notched (standard business lapel); peak (two sharp points and more formal as seen on double-breasted)

question

Trousers

answer

pants worn with a suit.

question

Slacks

answer

pants worn for casual occasions. Traditional slacks have belt loops; Continental slacks have split waistband and no belt loops.

question

Collar types

answer

button-down( buttons to the body of the shirt); French-style (short points and large spread); long-point (small spread and 4"-4 1/2" in length; tab collar (snap tabs or collar point to hold tips behind the knot).

question

Types of men's coats

answer

topcoat, overcoat, all-weather, and three-quarter.

question

Levels of fashion promotion

answer

Producers that manufacture raw materials; Manufacturers who wholesale finished products; Retailers who sell finished products to customers.

question

Two broad categories of adverstising

answer

Product advertising-to immediately sell merchandise; Institutional advertising- to build a positive reputation for a company.

question

Three types of special events for publicity

answer

Merchandise Events; Demonstrations and Educational events; Fashion Shows.

question

Types of fashion shows

answer

Formal- has identifiable theme; informal-also called a showing and is less structured; industrial show- also called a trade show usually by industry producers; retail show- sponsored by a retailer usually in-store,the cutomer sow, or the charity show.

question

Six types of window displays

answer

single-category (one type of merchandise at one price; campaign window (same type of merchandise for serval weeks in the same windows; single-promotion ( major seling event in all or most of the windows); sale displays- (used to show bargain or clearance sale merchandise);line-of-goods ( show items from one manufacturer; mass displays (include varied, low-priced items).

question

Open window

answer

permits customers to see into the interior of the sore.

question

Closed window

answer

closed-in compartment which does not allow viewing inside the store.

question

Semi-closed window

answer

partial background that hides some of the store's interior.

question

Major categories of window displays

answer

selling and prestige.

question

Components used in window displays

answer

merchandise, functional props, decorative prips, structural props, background, floor covering and lighting.

question

Interior displays

answer

located where customers will see them and are used in combination with window displays and advertising.

question

Types of interior displays

answer

showcase, counter, platforms, shdow boxes, environment, island, free-standing units, hanging, point-of-purchase, self-selection, and vidoe kiosks.

question

Various arrangements for developing displays

answer

single-unit, repetition, step, zigzag, line, S-curve, crescent, reverse curve, radiation, and pyramid.

question

Elements of an effective sign

answer

informative, accurate, appropriate for the display, follows a set pattern, and does not contain too much information.

question

Fixtures

answer

items constructed to support and display merchandise.

question

Fabrics and notions

answer

important components of garments chosen based on fashion trends, quality, performance, price and suitability.

question

Grain

answer

direction of a weave in a fabric.

question

On-grain

answer

warp and filling yarns intersect at right angles.

question

Off-grain

answer

yarns are not at right angles and will cause various construction problems.

question

Measures of fabric weights

answer

ounces per yard, yards per pound, and onces per square yard.

question

Large prints

answer

should be used with simple designs.

question

Small prints and solid colors

answer

should be used with garments of more design detail.

question

Napped, sueded and pile fabrics

answer

have nap and usually require more yardage than other fabrics.

question

Hand

answer

the feel, body and way a fabric falls when draped.

question

Weight

answer

heaviness or lightness and thinness or thickness or the fabric.

question

Shaping fabrics

answer

used for lining, interfacing, underlining, and interlining.

question

Yardage

answer

amount of fabric needed for a particular project.

question

Notions

answer

thread, buttons, elastic, hooks and eyes, smaps, trims, and tape.

question

Motion economy

answer

using time saving techniques and being more efficient.

question

Good machine control

answer

starting, stopping,and sweing at the speed desired.

question

Faulty sewing machine threading

answer

breaking thread and skipped stitches.

question

Basic sewing techniques

answer

backstitching; staystitching; basting; understitching; topstitching; sewing corners.points, and inserts; feeding uneven plies; and sewing darts, pleats, tucks, and buttonholes.

question

Types of seams

answer

welt, French, flat-felled, and double-stitched.

question

Seam finishes

answer

zigzag, handovercast, pinked, pinked and stitched, and clean finished.

question

Hand stitches

answer

basting; backstitch, catch stitch, slip stitch, banket, buttonhole, therad chain, vertical hemming, blind-hemming, overcast, running, padding, French tacks, and tailor's tacks.

question

Repair procedures

answer

darning, patching, and seam reinforcement.

question

4 types of conventional sewing machines

answer

straight stitch, zigzag, automatic stitch, and electronic or computerized machines.

question

Types of industrial sewing macines

answer

lock stitch, chain stitch, automatic and decorative stitch machines.

question

Additional features on industrial machines

answer

treadle, knee press, balance wheel, belt, thread stand, and sewing lamp.

question

Spreading

answer

laying down of many layers of fabric, each on top of the preceding one, into a stack for multiple cuts.

question

Pressing

answer

lifting an iron and setting it down on a fabric.

question

Ironing

answer

sliding the iron back and forth over the fabric.

question

Essential ingredients for pressing

answer

heat, moisture, and pressure.

question

Three pressing methods

answer

dry pressing, wet pressing and steam pressing.

question

Details that require pressing

answer

darts, pleats, tucks, gathers or shirring, plackets and zippers, buttonholes, pockets, and hems.

question

Taking measurements

answer

major factor in saving time during garment construction.

question

Key to sewing success

answer

measure often and accurately in addition to rechecking measurements.

question

Basic measurements for a female client

answer

height, back waist length, high bust, bust, waist, and full hip.

question

Basic measurements for a male client

answer

height, neck circumference, chest, waist, hips, and shirt sleeve length.

question

Figure types

answer

gourps of patterns according to height, proportion and shape.

question

Basic figure types for female patterns

answer

Misses', Miss Petite, Junior, Junior Petite, Young Junior/Teen, Half-Size, and Women's.

question

Basic figure types for male patterns

answer

Boys', Teen-Boys', and Men's.

question

Children's clothing categories

answer

Babies, Toddlers', Children's, Girls', and Chubbie.

question

True

answer

children's clothing categories reflect physical development of the average child at specific ages.

question

True

answer

names for figure types are not intended for the age of the client.

question

Lengthwise grain

answer

perpendicular to the floor at the center front and center back of a garment.

question

Crosswise grain

answer

parallel to the floor at the center front and center back of a garment.

question

Balanced garment

answer

hangs the same distrance form teh body from right to left and front to back, is on-grain, and sufficient ease.

question

Ease

answer

determined b current fashion, body build, activity, and type of fabric, and is distributed evenly to each side of a garment.

question

Basic pattern alterations

answer

increasingor decreasing length, waist, hip line, crotch depth or length; raising or lowering bust darts; enlarging the bust area.

question

Final pattern alterations

answer

pieced back together and put on client's body for proper fit.

question

Pattern guide sheet

answer

general information about the pattern, a vriety of cutting layouts, and sewing directions for garment construction.

question

Preshrink and straighten

answer

to be done to fabric before cutting pattern.

question

Determines straightness of fabric

answer

tearing the fabric, cutitng along a rpminent design line, or pulling a crosswise yarn.

question

Fabric folds for pattern layout

answer

crosswise, lengthwise, partial or double fold.

question

Require special pattern layouts

answer

napped, plaid, striped fabrics and geometric design fabrics.

question

Large pattern pieces with place-on-fold brackets

answer

should be pinned to the fabric before other pattern pieces.

question

Fitted facing or self-facing

answer

used to finish raw garment edge, such as an armhole or neckline.

question

Interfacing

answer

used to add firmness or help retain shape.

question

Linings

answer

may be free-hanging as in skirts and pants, or may be attached to hem as in jackets and sleeves.

question

Gathered seams

answer

retain fullness.

question

Eased seams

answer

are smooth and unpuckered.

question

Self-casing or applied casing

answer

hold elastic or drawstrings in garments.

question

Fitter

answer

person trained to determine and mark garments for alterations.

question

Primary parts of blouses and shirts to alter

answer

neckline, shoulders, bodice, and sleevers.

question

Waistline seam

answer

unique part of a dress that can be increased, decreased, raised, or lowered.

question

Darts

answer

one of the primary techniques for changing bodices.

question

True

answer

the lower portion of a gament is easier to alter than the upper portion.

question

Hemline

answer

part of garments that is altered most.

question

True

answer

lengthening and shortening alterations are done after all other alterations are complete.

question

Characteristics of laundry sorting

answer

color, soil, size, texture, and type of handling required.

question

Methods used to treat stains

answer

presoak, pretreating with a stain remover, stain removal guide and stain removal kits.

question

Types of energy for soil removal

answer

mechanical(agitation or rotation of washer tub); chemical (laundry products); thermal (hot, warm, or cold water).

question

Length of time to dry laundry

answer

temperature of the circulating air, size of the load, amount of moisture in teh the laundry, and type of fabric.

question

Washer/extractor machines

answer

filter dry cleaning solvent to removce bleeding, dye, dirt, oil, and odors.

question

Sanitizing textile and apparel products

answer

washing in hot water of at least 130F or drying in ultraviolet lamp dryer.

STUDY

Essentials Fashion Silver And Gold

Fashion: 60’s, 70’s 80’s and 20th century 111 terms

Kenneth Wheeler

111 terms

Preview

Fashion: 60’s, 70’s 80’s and 20th century

question

How did Kennedy influence men's fashion?

answer

He caused a decline in the wear of hats.

question

When was the micro mini popular?

answer

During the 1970's. It ended right under the butt.

question

What was the \"No Bra Bra\"?

answer

A soft bra that made it look like women didn't wear one. Many women went bra-less. Dominant in the 70's.

question

Pantyhose

answer

First appeared in the 1960's. Part hosiery part underwear

question

Body Stockings and Bodysuits

answer

Popular in the 70's, other new forms of undergarments.

question

Empire Waistlines

answer

Around 1960's - had a higher waistline.

question

A-Line silhouettes

answer

Popular in the shapes of dresses, flaring slightly from neck to hem.

question

Yoke

answer

Was on dresses, ended at the shoulder.

question

Flounce

answer

Was popular in dresses at the hem of the dress at the knee, it was common for evening wear. Flounce looked like a ruffle.

question

Floral dresses

answer

Were popular in the 60's.

question

Evening dresses in 60's

answer

Short and highly ornamented with small waist. Full skirt with belt

question

1965 silhouette

answer

The chemise

question

1969 silhouette

answer

Variations of the chemise still dominate, A-line silhouetted are popular as well.

question

Sportswear in the 1960's

answer

Hip-huggers and hot pants Hot pants were very short shorts worn with tights or with mini skirt.

question

Shoes in 60's

answer

Stiletto with pointed toe.

question

Hair in 60's

answer

Short but volumized

question

Color palette in the 60's

answer

Neon bright colors.

question

Color palette in the 70's

answer

toned down, not as neon colored, more normal.

question

Clothing in 1970

answer

Pantsuits The midi-a mid calf length skirt: an attempt from the fashion industry to get women to wear longer skirts...was not successful.

question

Silhouette in 1975

answer

A soft, natural silhouette with a blouse, jacket or sweater and a flared skirt

question

Silhouette in 1977

answer

\"Dress for Success\"-women wore feminine versions of the male business suit...had touch of femininity at the neckline.

question

Wrap-dresses

answer

Created by Diane Von Furstenberg that had prints. from the 70's, dress for working women

question

Dresses in 1970's

answer

Had drawstring waistline and bloused bodices.

question

Evening dresses in 70's

answer

Bias cut appeared, long gowns that were form fitted

question

Outerwear in 70's

answer

Maxi coats- made out of vinyl, plexie glass or plastic Most cloth coats were fitted Fad for puffy, down filled coats in the late 70's

question

Hair in the 1960's

answer

Bouffant and behive, geometric bob, long straight hair

question

Hair in 1970's

answer

long straight hair, shag, \"frizzy curls\"- wedge and the mane

question

Hats in the 1960's

answer

Pillbox hat, high-crowned hunter's cap and Carole Lombard head cap

question

Hats in the 1970's

answer

Fedora, brimmed hats

question

Mid 60's shoes

answer

Chunky square heel and square toe as hemline goes up. T-straps, sandals, loafers. Ankle boots Go-Go boots- usually with matching outfits

question

70's shoes

answer

Chunky platform shoes, slender more graceful shoes

question

Peacock revolution

answer

social revolution came greater freedom of choice in clothes for men.

question

1960's men suits

answer

went from being conservative to mod-influenced styles

question

1970's men suits

answer

Leisure suits- worn as sportswear 3-piece suit- worn without a tie

question

Sportswear/Separates

answer

Nehru Jackets, Safari Jacket, Body shirts, Turtleneck sweaters with suits or sports jackets (alternative to dress shirts)

question

Trousers for men 1960-1970

answer

Blue jeans, trousers with skinny cropped legs, bell bottoms, high-waist close fit to the torso without pleats.

question

Hair for men 1960-1970

answer

Closely cropped, slicked back Changed to longer length, including longer than shoulder Shorter styles again by end of 70's

question

Footwear for men 1960-1970

answer

Lace up oxfords, high shoes and ankle boots, square toes and platform soles, slip-ons

question

Facial hair for men 1960-1970

answer

Beards, mustaches including zapatas and sideburns

question

Social protests

answer

Civil Rights and black power Anti-war Feminist Movement Environmental Movement

question

Sub-cultures

answer

Mods Hippies Anti-war youth Punks

question

Style Tribes

answer

Groups of young people who had the same interest and wore the same kinds of clothes, named by Ted Polhermus

question

Op art and Pop art

answer

art movements that influenced fashion

question

Mods

answer

Cared what they looked like, wore tailored clothing, had long hair

question

Ready to wear

answer

Designers expanded into ready to wear or pret a porter in 1960s

question

Paper dresses

answer

Sleeveless chemise dress, throw away clothing. Made for a futuristic world. Started in 1966

question

Hippies

answer

From 1967 on. Revolt against adults

question

Men and Women Hippies

answer

Had hair to shoulder or longer, headbands, beaded necklaces, tie-dye, fringe vests

question

Men Hippies

answer

Had facial hair, embraced denims, wore used clothing

question

Women Hippies

answer

Wore denim jeans with flared legs, long granny dresses, skirts and flowers in hair

question

Granny dresses

answer

Popular in 1970s, made out of cotton. Popular with the young and came from mod and hippie styles. Had full flared skirt

question

Anti-war youth subculture

answer

Wore denim jeans and used them as a canvas and painted on them. Applied patches

question

Punks

answer

Late 70s, color black was popular, it focused on piercings, ripped clothing, asexual clothing, used safety pins and razor blades as accessories. colored hair

question

Blue Jeans

answer

In 1970 jeans became a designer label rather than part of a rebellion

question

Feminist Movement

answer

Divorce rates doubled and marriage rates dropped in 70s. Blended families.

question

Power suit

answer

John malloys dress for success Very simple and tailored, feminized version of male suit, skirt instead of trousers right below the knee

question

Kente Cloth

answer

Geometric pattern, very complex, part of clothing

question

Afro style and cornrow braids

answer

African hairstyle, cornrows had beads at the end

question

Space Age

answer

Had three major designers Andres Courreges Paco Rabanne- made dresses out of plastic discs Pierre Cardin

question

Nehru Jacket

answer

Comes from indian descent, loose fitted, boxy, buttons went all the way up. Popular in 60's

question

Kiddie Couture

answer

Occurred in 1980's, dressing kids in designer clothing as as way to show off

question

Increase of women in labor force

answer

Led to the evolution of the suit

question

Green Movement

answer

Led to organic fibers and fabrics from recycled products such as water and soda bottles.

question

Computers were...

answer

Used to sell material online and keep inventory

question

New methods were developed for selling fashion like...

answer

Television, mail order and the internet.

question

Alexander Wang

answer

Worked under Calvin Klein, he is of cuban dissent, in charge of house of valenciyaga

question

Marc Jacobs

answer

Was in charge of Louis Vouitton

question

80's were....

answer

were materialistic and had high end designers

question

Silhouette of the 80's

answer

shoulders and sleeves were larger, shoulder pads, skirt lengths were right below/above the knee, very tight clothing

question

Underwear

answer

Frilly, feminine, Victoria's secret

question

Daytime dresses in 80's

answer

Shirtwaist dresses, sweater, T-shirts and sweatshirt dresses, long dresses with dropped waist and gathered skirt, spandex dresses

question

Fabrics

answer

Rayon, Lycra spandex

question

Suits in 80's

answer

Tailored suits with blouse for business, became less uniform-like in late 80s.

question

Evening Wear in 80's

answer

Glamorous, short skirts, heavily decorated, bright colors

question

Sportswear in 80's

answer

Divided skirts, leggings, sweatshirts, t-shirts, running/exercise suits

question

Lingerie

answer

Luxurious undergarments were worn as decadent street wear, wore corset as undergarment to wear as top, underwear as outerwear

question

Yuppie Culture

answer

\"Go getter\" decade where designer labels are increasingly important

question

1990's silhouette

answer

Longshirts or sweaters over leggings

question

In 1990's

answer

Bare midriffs became popular, young women had belly piercings. Low rise trousers were popular...exposed thongs, tramp stamps

question

Mens suits in 1980's and 1990's

answer

Conservative, dark, double-breasted

question

In 1980's, suits had...

answer

wide shoulders

question

In 1990's suits had...

answer

suspenders and a narrow waist

question

Spandex was...

answer

used for a more slender fit. It was used in mens suits in the 90's

question

Casual Fridays

answer

Allows men to abandon business suits

question

80's shape represented a

answer

V shape

question

90's clothing was

answer

more loose with layers

question

21st century's silhouette...

answer

Narrow, slender fit

question

Anti-modern look

answer

Looking at the past embracing vintage pieces or creating vintage looks

question

Bohemian Sheek Look

answer

Worn in 2005, softly flowing fabric in vibrant colors inspired by hippie styles of 1960s

question

Japan influences

answer

Geometric styles, black often used

question

African American Hairstyles/Styles

answer

Afro, dreadlocks, fade, african textiles

question

Livin la vida loca

answer

explosion of the want for latino styles on the runway

question

Folk dress had...

answer

embroidery, peasant blouses

question

Manga

answer

Japanese cartoons

question

Cosplay

answer

The combination of costume and play- the dressing up as the characters from manga and anime...they are conferences

question

Harajuku

answer

Gatherings sometimes outside when they dress up as characters and acting out

question

Steam punk

answer

Dress victorian and incorporate machinery in outfits

question

Body Shirts

answer

cut and seamed to follow body lines

question

Palazzo Pajamas

answer

Wide-legged pants made in soft fabrics

question

\"Le Pouf\"

answer

puffy skirt with a light airy appearance, popular in 80's. Created by Christian Lacroix

question

Monokini

answer

Topless wool swimsuit designed for Harmon Knitwear in 1964 by Rudi Gernreich

question

Dashikis

answer

Collarless, wide shirts with kimono-type sleeves

question

Prêt a porter

answer

Another name for ready-to-wear clothing

question

Pierre Cardin

answer

Designer for men

question

John Weitz

answer

opened a boutique for men in 1965

question

Leotard

answer

two-piece, knitted body-hugging garment

question

Poor boy sweaters

answer

tightly fitting, rib-knit sweaters that looked as if they shrunk

question

Hidden Rivet Jeans

answer

Rivets hidden inside the pockets

question

Tweens

answer

ages 7-14

question

Kaffiyeh

answer

Black and white headscarf

question

Hijab

answer

a headscarf worn by many muslim women

STUDY

Design Emergency Medical Services Fashion Goods And Services Japanese

BMGT385 Chapter 7 – Flashcards 42 terms

Noel Macdonald

42 terms

Preview

BMGT385 Chapter 7 – Flashcards

question

Effective management of services requires a clear focus on understanding operations, so much so, that it may even require the exclusion of consideration of marketing or personnel.

answer

FALE

question

Services often take the form of repeated encounters involving face-to-face interactions.

answer

TRUE

question

The term "encounter" is defined by Webster's Dictionary as "meeting in conflict or battle" and is used to also designate meetings between consumers and service systems.

answer

TRUE

question

A service system with a high degree of customer contact is less difficult to control than a low degree of customer contact service system.

answer

FALSE

question

Because little or no inventory is carried in a service operation, it is easy to separate the operations management functions from marketing in services.

answer

FALSE

question

It is difficult to separate the operations management functions from marketing in services.

answer

TRUE

question

The service-system design matrix identifies five alternative forms of service encounters.

answer

FALSE

question

The service-system design matrix identifies six forms of service encounters.

answer

TRUE

question

The "service blueprint" is a classification of services.

answer

FALSE

question

Poka-Yokes are procedures that block the inevitable mistake from becoming a service defect.

answer

TRUE

question

Poka-Yoke is roughly translated from Japanese as "Quality Management."

answer

FALSE

question

Poka-Yoke is roughly translated from Japanese as "Avoid Mistakes."

answer

TRUE

question

An important aspect of service products is that they cannot be inventoried.

answer

TRUE

question

Customer contact refers to creation of the service.

answer

FALSE

question

The work process involved in providing the service must involve the physical presence of the customer in the system.

answer

FALSE

question

The central problem in virtually every waiting line situation is a trade-off decision balancing the costs of adding services with the costs of waiting.

answer

TRUE

question

Ideally in waiting line or queuing Analyze we want to balance the cost of service capacity with the cost of waiting.

answer

TRUE

question

The customer arrivals in a queuing system come almost exclusively from finite populations.

answer

FALSE

question

The customer arrivals in a queuing system come almost exclusively from infinite populations.

answer

FALSE

question

A finite population in waiting line management refers to a population that is large enough in relation to the service system so that the change in population size caused by subtraction or additions to the population does not significantly affect the system probabilities.

answer

FALSE

question

An infinite population in waiting line management refers to a population that is large enough in relation to the service system so that the change in population size caused by subtraction or additions to the population does not significantly affect the system probabilities.

answer

TRUE

question

A variable arrival rate is more common in waiting line management than a constant arrival rate.

answer

TRUE

question

A constant arrival rate is more common in productive systems than a variable arrival rate.

answer

FALSE

question

Arrival characteristics in a queuing problem analysis include the length of the queue.

answer

FALSE

question

The Poisson probability distribution is used in waiting line management when we are interested in the number of arrivals to a queue during some fixed time period.

answer

TRUE

question

The demand on a hospital's emergency medical services is considered a controllable arrival pattern of the calling population.

answer

FALSE

question

The demand on a hospital's emergency medical services is considered an uncontrollable arrival pattern of the calling population.

answer

TRUE

question

Gas stations, loading docks, and parking lots have infinite potential length of lines for their respective queuing systems.

answer

FALSE

question

Highest-profit customer first is a queue discipline discussed in the textbook.

answer

TRUE

question

Longest waiting time in line is a queue discipline discussed in the textbook.

answer

TRUE

question

Best customer last is a queue discipline discussed in the textbook.

answer

FALSE

question

A car wash is an example of a single channel, multiphase queuing system.

answer

TRUE

question

A tellers' window in a bank is an example of a single channel, multiphase queuing system.

answer

FALSE

question

The admissions system in a hospital for patients is an example of a single channel, single phase queuing system.

answer

FALSE

question

There are different queuing models to fit different queuing situations.

answer

TRUE

question

In a practical sense, an infinite queue is one that includes every possible member of the served population.

answer

FALSE

question

In a waiting line situation, multiple lines occur only when there are multiple servers.

answer

FALSE

question

The term "queue discipline" involves the art of controlling surly and unruly customers who have become irritated by waiting.

answer

FALSE

question

In a practical sense, a finite population is one that potentially would form a very long line in relation to the capacity of the serving system.

answer

FALSE

question

A department of 25 machines is kept running by three operators who respond to randomly occurring equipment problems. An analyst who wanted to know how much production was being lost by machines waiting for service could use queuing theory analysis to find out.

answer

TRUE

question

A department of 25 machines is kept running by three operators who respond to randomly occurring equipment problems. When an operator is absent, the amount of production being lost by machines waiting for service increases. The analyst can use queuing theory analysis to determine whether to pay overtime to an operator from a different shift or not.

answer

TRUE

question

A department of 25 machines is kept running by three operators who respond to randomly occurring equipment problems. An analyst wanting to know whether to add a fourth operator or downsize to two operators would be helped by using queuing theory analysis.

answer

TRUE

STUDY

Fashion Management Private Label Brands Satisfy Customer Needs Stock Keeping Unit

Chapter 12 practice – Flashcards 82 terms

Jennifer Hawkins

82 terms

Preview

Chapter 12 practice – Flashcards

question

Buyers, divisional merchandise managers, and general merchandise managers are some of those who undertake the responsibilities of merchandise management.

answer

TRUE

question

The highest classification level in the buying organization is the merchandise category.

answer

FALSE

question

Fashion merchandise consists of items that are in continuous demand over an extended time period.

answer

FALSE

question

Seasonal merchandise consists of items whose sales fluctuate dramatically depending on the time of the year.

answer

TRUE

question

An in-depth interview is an unstructured personal interview in which the interviewer uses extensive probing to get individual respondents to talk in detail about a subject.

answer

TRUE

question

Assortment, or depth, of a merchandise category is the number of different merchandising subcategories offered.

answer

FALSE

question

Buyers need not compromise on breadth or depth of merchandise to increase product availability.

answer

FALSE

question

Shorter lead times result in a higher level of backup stock required to maintain the same level of product availability.

answer

FALSE

question

The quantity of merchandise has a bigger impact on profitability than allocation decisions.

answer

FALSE

question

An ABC analysis identifies the performance of individual SKUs in the assortment plan.

answer

TRUE

question

Which of the following is the process by which a retailer attempts to offer the appropriate quantity of the right merchandise, in the right place and at the right time while meeting the company's financial goals?

answer

Merchandise management

question

The highest classification level in a buying organization is the _____.

answer

merchandise group

question

A merchandise group of a retailer is managed by a _____.

answer

general merchandise manager (GMM)

question

Which of the following schemes is the correct order describing the levels of the merchandise classification scheme from the highest level to the lowest level?

answer

Merchandise Group-Department-Classification-Category-SKU

question

The second highest level in the merchandise classification structure is the _____.

answer

department

question

Which of the following statements is NOT true of a department in the merchandise classification scheme?

answer

It is managed by a general merchandise manager (GMM).

question

Which of the following statements is NOT true of the merchandise classification scheme?

answer

SKUs are the basic units of analysis for making merchandising management decisions.

question

A _____ is a group of items targeting the same customer type, such as girls' sizes 4 to 6.

answer

classification

question

Which of the following products is an example of a classification?

answer

Infant apparel

question

Which of the following statements is true of a merchandise category?

answer

It is the basic unit of analysis for merchandising decisions.

question

Which of the following products is NOT an example of a stock-keeping unit (SKU)?

answer

Teen necklaces with matching bracelets and rings

question

A _____ is the basic unit of analysis for making merchandise management decisions.

answer

merchandise category

question

A(n) _____ is the smallest unit available for inventory control.

answer

stock-keeping unit

question

Which of the following is NOT true of category management?

answer

A category manager is also called a category captain and works with vendors to get the most profit from collaborative relationships.

question

Which of the following persons is a vendor who forms an alliance with a retailer to help gain consumer insight, satisfy customer needs, and improve performance and profit across a category?

answer

Category captain

question

What is the drawback of utilizing category captains?

answer

The vendor category captain could take advantage of their position and maximize their own sales.

question

Why are vendors in a better position to manage a category than a smaller retailer?

answer

Vendors have superior information through their focus on a specific category.

question

Which of the following statements is NOT true of a potential problem with appointing vendors as category captains?

answer

Appointing vendors as category captains makes merchandise management tasks difficult for retailers.

question

A performance measure which assesses a buyer's contribution to ROA is called the _____.

answer

gross margin return on investment

question

When there is a high inventory turnover, there is an increase in sales because:

answer

new merchandise is continually available to customers.

question

Which of the following is NOT a benefit of a high inventory turnover?

answer

Reduced gross margin

question

Which of the following is a consequence of a high inventory turnover?

answer

Improved employee morale

question

Merchandise like men's crew socks, canned peas, college ruled loose leaf paper, and 60-watt light bulbs would be considered _____ that are in continuous demand over an extended time period.

answer

staple merchandise

question

Which of the following is an example of staple merchandise?

answer

Men's black socks

question

Smart Wash is a popular brand of detergent powder. The stock needs to be continuously replenished in stores and supermarkets due to its high demand. The detergent powder belongs to the category of _____.

answer

staple merchandise

question

_____ consist of items that are only in demand for a relatively short period of time.

answer

Fashion merchandise categories

question

Which of the following is NOT true of a fashion merchandise category?

answer

Forecasting sales for this category is simplistic and predictable.

question

Which of the following is NOT true of staple merchandise categories?

answer

Because their sales are relatively steady from day-to-day, periodic inventory system is used.

question

Which of the following statements holds true for the purchase of staple merchandise?

answer

Staple merchandise is purchased using a continuous replenishment system by monitoring sales and generating replacement orders.

question

_____ categories consist of items whose sales fluctuate dramatically depending on the time of year.

answer

Seasonal merchandise

question

Garden rakes, lawn mowers, and sunscreen would be considered part of a(n) _____ category.

answer

seasonal merchandise

question

Which of the following is NOT true of fashion merchandise categories?

answer

Buyers for fashion merchandise categories have a high degree of flexibility in correcting forecasting errors.

question

Which of the following merchandise systems focuses on staying as close to out of stock as possible?

answer

Fashion merchandise management system

question

Which of the following merchandise categories is purchased in a manner similar to fashion merchandise?

answer

Seasonal merchandise

question

What is the first step in merchandise management planning?

answer

Developing a forecast for sales

question

Which of the following is true of the forecasting approach for staple merchandise categories?

answer

Forecasts are typically based on extrapolating historical sales.

question

Which of the following processes is an unstructured form of personal questioning used in market research and involves extensive probing to get individual respondents to talk in detail about a subject?

answer

In-depth interview

question

A(n) _____ is a small group of respondents interviewed by a moderator using a loosely structured format in which participants are encouraged to express their views and comment on the views of others in the group.

answer

focus group

question

Which of the following best describes variety?

answer

The number of different merchandising subcategories within a store

question

Father Christmas is a retail store in Georgia that sells a unique Santa made from fur, wool, and tapestry. The store does not sell any other product. Therefore, the store has no _____.

answer

variety

question

_____ of a retailer's merchandise is the number of SKUs within a subcategory.

answer

Assortment

question

_____ of a merchandise category is the number of different merchandising subcategories offered.

answer

Variety

question

Which of the following statements about assortment is NOT true?

answer

Offering a large assortment normally simplifies a customer's buying decision.

question

Which of the following statements does NOT describe the trade-offs that buyers should consider for merchandise assortment planning?

answer

SKU rationalization programs can help in increasing inventory turnover without reducing sales.

question

The _____ is the number of each SKU in the assortment plan that the buyer wants to have available for purchase in each store.

answer

model stock plan

question

Which of the following terms is defined as the percentage of demand for a particular SKU that is satisfied?

answer

Product availability

question

_____ is also referred to as the level of support or service level.

answer

Product availability

question

Father Christmas is a retail store in Georgia that sells a unique Santa made from fur, wool, and tapestry. If 150 customers wish to buy a Santa from this store, and it sells 120 before running out of stock, what is its service level?

answer

80 percent

question

Which of the following statements does NOT describe the relationship between product availability and stock level?

answer

The quantity of backup stock is fixed by a retailer and is not influenced by product availability.

question

Which of the following factors does NOT contribute to the increase of buffer stock levels?

answer

Frequent store deliveries

question

_____ refers to inventory for which the level goes up and down in response to the replenishment process.

answer

Cycle stock

question

Which of the following statements does NOT describe the approach which deals with cycle (base) stock?

answer

Frequent orderings with smaller quantities will reduce transportation costs.

question

Since sales and the arrival of merchandise from vendors can't be predicted with perfect accuracy, retailers have to carry _____.

answer

backup stock

question

A catalog retailer of kitchen items observes that during some weeks it sells 40 muffin pans, and during other weeks it sells none. A reorder takes up to three weeks. The probability of running out of pans and alienating its customers can be alleviated by maintaining _____.

answer

backup stock

question

Which of the following is NOT a factor that determines the level of required backup stock?

answer

Price of the product

question

_____ is the amount of time between the recognition that an order needs to be placed and the point at which the merchandise arrives in the store and is ready for sale.

answer

lead time

question

The percentage of SKUs received complete on a particular order from a vendor is called the _____.

answer

fill rate

question

The retailer's information system determines the _____ by comparing the sales made through the POS terminals with the shipments received by the store.

answer

perpetual inventory

question

A(n) _____ indicates the decision variables set by the buyer, such as product availability, the backup stock needed to provide the product availability, and the order points and quantities.

answer

inventory management report

question

In staple merchandise management systems, the _____ is the amount of inventory below which the quantity available shouldn't go or the item will be out of stock before the next order arrives.

answer

order point

question

The merchandise budget plan:

answer

specifies the level of inventory needed to support the sales.

question

A(n) _____ is used to keep track of the actual merchandise flows—what the present inventory level is, when purchased merchandise is scheduled for delivery, and how much has been sold to customers.

answer

open-to-buy system

question

An open-to-buy system compares:

answer

the planned and actual end-of-month inventory.

question

After developing a plan for managing merchandise within a category, the next step in the merchandise management process is to:

answer

allocate the merchandise to the stores.

question

Retail chains typically classify each of their stores on the basis of annual sales. According to this classification, _____.

answer

A stores would have the largest sales volume

question

Which of the following factors is considered by retailers in making merchandise allocation and promotion decisions specific to difficult economic times?

answer

Paycheck cycle

question

After developing a plan and allocating the merchandise, the next step in the merchandise planning process involves:

answer

analyzing the performance and making adjustments.

question

Which of the following analysis techniques compares actual and planned sales to determine whether more merchandise is needed to satisfy demand or whether price reductions are required?

answer

Sell-through analysis

question

A(n) _____ identifies the performance of individual SKUs in the assortment plan.

answer

ABC analysis

question

Retailers often find the 80-20 principle evident within the ABC analysis. What does the 80-20 principle imply?

answer

Approximately 80 percent of a retailer's sales come from 20 percent of its products.

question

Which of the following statements is true of the ABC analysis?

answer

The SKUs in a merchandise category are rank-ordered by several performance measures.

question

The _____ method for evaluating vendors uses a weighted-average score for each vendor.

answer

multiattribute analysis

STUDY

Fashion Hardware Internet Training

CTC 452-01 TEST 2 – Flashcards 40 terms

Lewis Edwards

40 terms

Preview

CTC 452-01 TEST 2 – Flashcards

question

If you see a /16 in the header of a snort rule, what does it mean?

answer

the subnet mask is 255.255.0.0

question

Which of the following is true about an NIDPS versus an HIDPS?

answer

an HIDPS can detect attacks not caught by an NIDPS

question

Which of the following is NOT a typical IDPS component?

answer

Internet gateway

question

A hybrid IDPS combines aspects of NIDPS and HIDPS configurations.

answer

True

question

The period of time during which an IDPS monitors network traffic to observe what constitutes normal network behavior is referred to as which of the following?

answer

training period

question

Which type of IDPS can have the problem of getting disparate systems to work in a coordinated fashion?

answer

hybrid

question

What is an advantage of the anomaly detection method?

answer

system can detect attacks from inside the network by people with stolen accounts

question

Where is a host-based IDPS agent typically placed?

answer

on a workstation or server

question

A weakness of a signature-based system is that it must keep state information on a possible attack

answer

True

question

Which approach to stateful protocol analysis involves detection of the protocol in use, followed by activation of analyzers that can identify applications not using standard ports?

answer

Dynamic Application layer protocol analysis

question

What are the two standard ports used by FTP along with their function?

answer

TCP 21 control, TCP 20 data

question

Which of the following is a general practice for a rule base?

answer

permit access to public servers in the DMZ

question

What is a suggested maximum size of a rule base?

answer

30 rules

question

Which of the following is NOT among the common guidelines that should be reflected in the rule base to implement an organization's security policy?

answer

employees can use instant-messaging only with external network users

question

Software firewalls are usually more scalable than hardware firewalls.

answer

False

question

At what layer of the OSI model do proxy servers generally operate?

answer

Application

question

The Cisco PIX line of products is best described as which of the following?

answer

firewall appliance

question

Which of the following is a typical drawback of a free firewall program?

answer

cannot monitor traffic in real time

question

Which of the following is a method for supporting IPv6 on IPv4 networks until IPv6 is universally adopted?

answer

Teredo tunneling

question

Which of the following is an advantage of hardware firewalls?

answer

not dependent on a conventional OS

question

Which of the following best describes a DMZ?

answer

a subnet of publicly accessible servers placed outside the internal network

question

Where should network management systems generally be placed?

answer

out of band

question

What do you call a firewall that is connected to the Internet, the internal network, and the DMZ?

answer

three-pronged firewall

question

What should you consider installing if you want to inspect packets as they leave the network?

answer

reverse firewall

question

What is a step you can take to harden a bastion host?

answer

remove unnecessary services

question

Which type of firewall configuration protects public servers by isolating them from the internal network?

answer

screened subnet DMZ

question

In what type of attack are zombies usually put to use?

answer

DDoS

question

Which type of NAT is typically used on devices in the DMZ?

answer

one-to-one NAT

question

Which type of security device can speed up Web page retrieval and shield hosts on the internal network?

answer

proxy server

question

Which of the following is true about private IP addresses?

answer

they are not routable on the Internet

question

Which of the following is true about SSL?

answer

it uses sockets to communicate between client and server

question

What was created to address the problem of remote clients not meeting an organization's VPN security standards?

answer

VPN quarantine

question

Which of the following is an improvement of TLS over SSL?

answer

adds a hashed message authentication code

question

What are the two modes in which IPsec can be configured to run?

answer

tunnel and transport

question

Which of the following is true about software VPNs?

answer

more cost-effective than hardware VPNs

question

Which VPN protocol leverages Web-based applications?

answer

SSL

question

Which VPN protocol works at Layer 3 and can encrypt the entire TCP/IP packet?

answer

IPsec

question

Which of the following is a type of VPN connection?

answer

client-to-site

question

Which of the following is NOT an essential element of a VPN?

answer

authentication server

question

Which of the following is true about using VPNs?

answer

can use an existing broadband connection

STUDY

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