Fashion: 60’s, 70’s 80’s and 20th century

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How did Kennedy influence men’s fashion?
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He caused a decline in the wear of hats.
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When was the micro mini popular?
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During the 1970’s. It ended right under the butt.
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What was the \”No Bra Bra\”?
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A soft bra that made it look like women didn’t wear one. Many women went bra-less. Dominant in the 70’s.
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Pantyhose
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First appeared in the 1960’s. Part hosiery part underwear
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Body Stockings and Bodysuits
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Popular in the 70’s, other new forms of undergarments.
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Empire Waistlines
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Around 1960’s – had a higher waistline.
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A-Line silhouettes
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Popular in the shapes of dresses, flaring slightly from neck to hem.
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Yoke
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Was on dresses, ended at the shoulder.
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Flounce
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Was popular in dresses at the hem of the dress at the knee, it was common for evening wear. Flounce looked like a ruffle.
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Floral dresses
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Were popular in the 60’s.
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Evening dresses in 60’s
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Short and highly ornamented with small waist. Full skirt with belt
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1965 silhouette
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The chemise
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1969 silhouette
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Variations of the chemise still dominate, A-line silhouetted are popular as well.
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Sportswear in the 1960’s
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Hip-huggers and hot pants Hot pants were very short shorts worn with tights or with mini skirt.
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Shoes in 60’s
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Stiletto with pointed toe.
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Hair in 60’s
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Short but volumized
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Color palette in the 60’s
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Neon bright colors.
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Color palette in the 70’s
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toned down, not as neon colored, more normal.
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Clothing in 1970
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Pantsuits The midi-a mid calf length skirt: an attempt from the fashion industry to get women to wear longer skirts…was not successful.
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Silhouette in 1975
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A soft, natural silhouette with a blouse, jacket or sweater and a flared skirt
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Silhouette in 1977
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\”Dress for Success\”-women wore feminine versions of the male business suit…had touch of femininity at the neckline.
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Wrap-dresses
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Created by Diane Von Furstenberg that had prints. from the 70’s, dress for working women
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Dresses in 1970’s
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Had drawstring waistline and bloused bodices.
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Evening dresses in 70’s
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Bias cut appeared, long gowns that were form fitted
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Outerwear in 70’s
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Maxi coats- made out of vinyl, plexie glass or plastic Most cloth coats were fitted Fad for puffy, down filled coats in the late 70’s
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Hair in the 1960’s
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Bouffant and behive, geometric bob, long straight hair
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Hair in 1970’s
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long straight hair, shag, \”frizzy curls\”- wedge and the mane
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Hats in the 1960’s
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Pillbox hat, high-crowned hunter’s cap and Carole Lombard head cap
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Hats in the 1970’s
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Fedora, brimmed hats
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Mid 60’s shoes
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Chunky square heel and square toe as hemline goes up. T-straps, sandals, loafers. Ankle boots Go-Go boots- usually with matching outfits
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70’s shoes
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Chunky platform shoes, slender more graceful shoes
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Peacock revolution
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social revolution came greater freedom of choice in clothes for men.
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1960’s men suits
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went from being conservative to mod-influenced styles
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1970’s men suits
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Leisure suits- worn as sportswear 3-piece suit- worn without a tie
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Sportswear/Separates
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Nehru Jackets, Safari Jacket, Body shirts, Turtleneck sweaters with suits or sports jackets (alternative to dress shirts)
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Trousers for men 1960-1970
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Blue jeans, trousers with skinny cropped legs, bell bottoms, high-waist close fit to the torso without pleats.
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Hair for men 1960-1970
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Closely cropped, slicked back Changed to longer length, including longer than shoulder Shorter styles again by end of 70’s
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Footwear for men 1960-1970
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Lace up oxfords, high shoes and ankle boots, square toes and platform soles, slip-ons
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Facial hair for men 1960-1970
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Beards, mustaches including zapatas and sideburns
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Social protests
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Civil Rights and black power Anti-war Feminist Movement Environmental Movement
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Sub-cultures
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Mods Hippies Anti-war youth Punks
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Style Tribes
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Groups of young people who had the same interest and wore the same kinds of clothes, named by Ted Polhermus
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Op art and Pop art
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art movements that influenced fashion
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Mods
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Cared what they looked like, wore tailored clothing, had long hair
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Ready to wear
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Designers expanded into ready to wear or pret a porter in 1960s
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Paper dresses
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Sleeveless chemise dress, throw away clothing. Made for a futuristic world. Started in 1966
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Hippies
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From 1967 on. Revolt against adults
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Men and Women Hippies
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Had hair to shoulder or longer, headbands, beaded necklaces, tie-dye, fringe vests
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Men Hippies
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Had facial hair, embraced denims, wore used clothing
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Women Hippies
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Wore denim jeans with flared legs, long granny dresses, skirts and flowers in hair
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Granny dresses
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Popular in 1970s, made out of cotton. Popular with the young and came from mod and hippie styles. Had full flared skirt
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Anti-war youth subculture
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Wore denim jeans and used them as a canvas and painted on them. Applied patches
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Punks
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Late 70s, color black was popular, it focused on piercings, ripped clothing, asexual clothing, used safety pins and razor blades as accessories. colored hair
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Blue Jeans
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In 1970 jeans became a designer label rather than part of a rebellion
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Feminist Movement
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Divorce rates doubled and marriage rates dropped in 70s. Blended families.
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Power suit
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John malloys dress for success Very simple and tailored, feminized version of male suit, skirt instead of trousers right below the knee
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Kente Cloth
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Geometric pattern, very complex, part of clothing
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Afro style and cornrow braids
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African hairstyle, cornrows had beads at the end
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Space Age
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Had three major designers Andres Courreges Paco Rabanne- made dresses out of plastic discs Pierre Cardin
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Nehru Jacket
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Comes from indian descent, loose fitted, boxy, buttons went all the way up. Popular in 60’s
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Kiddie Couture
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Occurred in 1980’s, dressing kids in designer clothing as as way to show off
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Increase of women in labor force
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Led to the evolution of the suit
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Green Movement
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Led to organic fibers and fabrics from recycled products such as water and soda bottles.
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Computers were…
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Used to sell material online and keep inventory
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New methods were developed for selling fashion like…
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Television, mail order and the internet.
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Alexander Wang
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Worked under Calvin Klein, he is of cuban dissent, in charge of house of valenciyaga
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Marc Jacobs
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Was in charge of Louis Vouitton
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80’s were….
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were materialistic and had high end designers
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Silhouette of the 80’s
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shoulders and sleeves were larger, shoulder pads, skirt lengths were right below/above the knee, very tight clothing
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Underwear
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Frilly, feminine, Victoria’s secret
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Daytime dresses in 80’s
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Shirtwaist dresses, sweater, T-shirts and sweatshirt dresses, long dresses with dropped waist and gathered skirt, spandex dresses
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Fabrics
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Rayon, Lycra spandex
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Suits in 80’s
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Tailored suits with blouse for business, became less uniform-like in late 80s.
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Evening Wear in 80’s
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Glamorous, short skirts, heavily decorated, bright colors
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Sportswear in 80’s
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Divided skirts, leggings, sweatshirts, t-shirts, running/exercise suits
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Lingerie
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Luxurious undergarments were worn as decadent street wear, wore corset as undergarment to wear as top, underwear as outerwear
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Yuppie Culture
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\”Go getter\” decade where designer labels are increasingly important
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1990’s silhouette
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Longshirts or sweaters over leggings
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In 1990’s
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Bare midriffs became popular, young women had belly piercings. Low rise trousers were popular…exposed thongs, tramp stamps
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Mens suits in 1980’s and 1990’s
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Conservative, dark, double-breasted
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In 1980’s, suits had…
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wide shoulders
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In 1990’s suits had…
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suspenders and a narrow waist
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Spandex was…
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used for a more slender fit. It was used in mens suits in the 90’s
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Casual Fridays
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Allows men to abandon business suits
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80’s shape represented a
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V shape
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90’s clothing was
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more loose with layers
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21st century’s silhouette…
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Narrow, slender fit
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Anti-modern look
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Looking at the past embracing vintage pieces or creating vintage looks
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Bohemian Sheek Look
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Worn in 2005, softly flowing fabric in vibrant colors inspired by hippie styles of 1960s
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Japan influences
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Geometric styles, black often used
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African American Hairstyles/Styles
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Afro, dreadlocks, fade, african textiles
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Livin la vida loca
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explosion of the want for latino styles on the runway
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Folk dress had…
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embroidery, peasant blouses
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Manga
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Japanese cartoons
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Cosplay
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The combination of costume and play- the dressing up as the characters from manga and anime…they are conferences
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Harajuku
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Gatherings sometimes outside when they dress up as characters and acting out
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Steam punk
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Dress victorian and incorporate machinery in outfits
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Body Shirts
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cut and seamed to follow body lines
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Palazzo Pajamas
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Wide-legged pants made in soft fabrics
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\”Le Pouf\”
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puffy skirt with a light airy appearance, popular in 80’s. Created by Christian Lacroix
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Monokini
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Topless wool swimsuit designed for Harmon Knitwear in 1964 by Rudi Gernreich
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Dashikis
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Collarless, wide shirts with kimono-type sleeves
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Prêt a porter
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Another name for ready-to-wear clothing
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Pierre Cardin
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Designer for men
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John Weitz
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opened a boutique for men in 1965
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Leotard
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two-piece, knitted body-hugging garment
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Poor boy sweaters
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tightly fitting, rib-knit sweaters that looked as if they shrunk
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Hidden Rivet Jeans
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Rivets hidden inside the pockets
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Tweens
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ages 7-14
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Kaffiyeh
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Black and white headscarf
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Hijab
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a headscarf worn by many muslim women

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