Which of the following is NOT one of the core principles of marketing? – marketing entails an exchange – marketing is exclusive to businesses – marketing about satisfying customer needs and wants – marketing requires decisions based on the 4Ps

– marketing is exclusive to businesses More test answers on https://studyhippo.com/mkt-3013-interactives-ch-1/

Jami sells construction equipment. Whenever she calls on her building contractor customers, she asks if they are having any problems. In doing so, Jami is addressing which of the following core aspects of marketing? A. satisfying customer needs and wants B. completing the exchange function of marketing C. making product, place, promotion, and price decisions D. making decisions about the setting in which marketing takes place E. creating value

A. satisfying customer needs and wants More test answers on https://studyhippo.com/mktg-midterm/

The marketing process consists of five key steps. Which of the following is the first step? A. Construct a marketing program that actually delivers superior value. B. Get, engage, and grow target customers. C. Understand customer needs and wants. D. Understand the marketplace and customer needs and wants. E. Design a customer-driven marketing strategy.

D. understand the marketplace and customer needs and wants More test answers on https://studyhippo.com/mkt-midterm/

10. Market segmentation can assist marketers to do all of the following EXCEPT: a. develop more precise definitions of customer needs and wants b. identify which variable base should be used for segmenting c. more accurately define marketing objectives d. improve resource allocation e. evaluate performance

B b. identify which variable base should be used for segmenting More test answers on https://studyhippo.com/mark-3321-chapter-8/

The first step of the marketing process is to ___________________. A. design a customer-driven marketing strategy B. build profitable relationships C. construct an integrated marketing program that delivers superior value D. capture value from customers to create profits and customer equity E. understand the marketplace, which includes customer needs and wants.

E. understand the marketplace, which includes customer needs and wants More test answers on https://studyhippo.com/mkt-midterm/

Value in a marketing context is defined by which of the following statements? A. What consumers perceive they gain from a product over and above its cost B. The degree to which an organization’s activities produce results that matter to consumers C. The degree to which activities are carried out without waste of time or money, and without any negative impact on satisfying customer needs and wants. D. A fundamental psychological or physical requirement of human nature that motivates behavior

A. What consumers perceive they gain from a product over and above its cost More test answers on https://studyhippo.com/mkt-327/

Marketing effectiveness is defined by which of the following statements? 1. What consumers perceive they gain from a product over and above its cost 2. The degree to which an organization’s activities produce results that matter to consumers 3. The degree to which activities are carried out without waste of time or money, and without any negative impact on satisfying customer needs and wants. 4. A fundamental psychological or physical requirement of human nature that motivates behavior

The degree to which an organization’s activities produce results that matter to consumers More test answers on https://studyhippo.com/mkt-327/

Jewelry stores emphasize personal contact with their customers in order to better determine and respond to customer needs and wants. This is an example of which marketing function?

Selling More test answers on https://studyhippo.com/fashion-merchandise-3-0/

D) understand the marketplace, which includes customer needs and wants.

The first step of the marketing process is to ___________________ A) design a customer-driven marketing strategy B) capture value from customers to create profits and customer equity. C) construct an integrated marketing program that delivers superior value D) understand the marketplace, which includes customer needs and wants. E) build profitable relationships More test answers on https://studyhippo.com/mkt-301-ch-1/

the ___ step of the marketing process is understanding customer needs and wants

the -FIRST- step of the marketing process is understand customer needs and wants More test answers on https://studyhippo.com/chapter-1-marketing-creating-and-capturing-customer-value-adaptive-learning/

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