Swot Analysis Music Marketing Essay Example

are not only cheaper, storage, shipping and duplication of CDs cost less to produce. Weaknesses However, among the improvement of technology comes the trend towards free access of music which is in the course of illegal downloading through digital channels.

This is seen as a weakness as the music sector will xperience decreasing sales of CDs where profit is earned and effort is put in whole heartedly to produce. Despite an explosion of new audio-visual and electronic resources, there is limited growth of music collections in Australia particularly in the local artists. It is said that Australia is going through challenges of having lack of young visionary managers in the music industry. Indigenous music by Aboriginal Australians is also a sore point in this industry as it is not considered world music.Opportunities??An opportunity for the music industry to thrive is to accept the changes technology wise and use it to the industry???s advantage.

By slowly turning its weakness into an opportunity through the digital channels such as the internet to expand the industry, which consists of art and business via e-commerce and legal releases of MP3s to be purchased. Besides subsequent advanced technology at hand, new technologies should further be developed to cope with the driving forces of the industry, which includes the demands of the public.Other than that, the music industry should take initiative to go green with their production; packaging, materials and promotion method in order to incorporate sustainability to create a positive impact and to achieve sustainable outcomes by committing to good commerce practices and standards. Other mediums for promoting local music should be explored to extend the existence of current and new

artists.

Threats Threats of the industry in Australia may well include the uncontrollable amount of illegally downloaded music through internet downloads and MP3s.There is no sure ways to bring to an end to illegal downloading in the future despise the huge effort in trying to change this dilemma. Change in market trends are also a threat as the public???s behaviour will not halt. The public will always seek for new and all the rage artists and sounds to emerge. With that, there will be a high number of competitors in the music industry with similar ideas, sounds and appearancesReferenceshttp://www.smh.com.au/articles/2004/02/09/1076175074918.htmlhttp://en.wikipedia.org/wiki/File:Kylie_minogue_statue_at_waterfront_city.jpg