Swot Analysis Airasia Essay Example

to generate additional revenue. The seat pitch on their aircraft is also frequently a subject of complaint from customers.The establishment of KALMIA presents opportunities for Eurasia, including the chance to provide value-added services, upgrade the airport facilities, and shed its low-cost label (Star Publication, 2013). These services can increase customer satisfaction and rebuild relationships and reputation. Additionally, the growing middle class population in Asia favors low-cost airlines, creating a larger market for Eurasia (Star Publication, 2013). Furthermore, an increase in tourists visiting Malaysia will lead to a higher demand for air travel.

On the other hand, Eurasia faces threats from numerous low-cost airline competitors such as Melinda Air, Nook Air, Firefly, and Jetsam Asia Airways (Star Publication, 2013). Being a late entrant may result in lower popularity for Eurasia. These competitors also employ similar low-cost strategies, necessitating the need for Eurasia to upgrade its products and provide value-added services to remain competitive (Star Publication, 2013). However, these actions contribute to higher operational costs over time.Additionally, the constant fluctuations in fuel prices pose a threat to Eurasia in the airlines industry. This makes it challenging for Eurasia to maintain lower prices for airline tickets and strive to be a low-cost airline. Furthermore, there is a potential threat from the technology aspect. If Raisin's systems are not effectively managed, maintained, and backed up, there is a risk of system disruptions as the company heavily relies on online transactions.