Stair Chapter 8
30 test answers
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e-Government
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The use of information and communications technology to simplify the sharing of information, speed formerly paper-based processes, and improve the relationship between citizens and government
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Identity Theft
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Someone using your personally identifying information without your permission to commit fraud or other crimes
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Electronic Retailing (e-tailing)
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The direct sale from business to consumer through electronic storefronts, typically designed around an electronic catalog and shopping cart model.
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Cybermall
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A single website that offers many products and services at one internet location
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Electronic exchange
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An electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information and run back-office operations.
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Market segmentation
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The identification of specific markets to target them with advertising messages.
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Technology-enabled relationship management
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Occurs when a firm obtains information about a customers behavior, preferences, needs, and buying patters and uses that information to set prices, negotiate terms, tailor promotions, ass product features, and otherwise customize its entire relationship with that customer.
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Electronic Bill presentment
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A method of billing whereby a vendor posts an image of your statement on the internet and alerts you by email that your bill has arrived.
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Intellectual Property
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Includes works of the mind such as books, films, music, processes, and software, which are distinct somehow and are owned and/or created by a single entity.
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Digital Rights Management(DRM)
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Refers to the use of any several technologies to enforce policies for controlling access to digital media such as movies, music and software.
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Phishing
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A practice that entails sending bogus messages purportedly from a legitimate institution to pry personal information from customers by convincing them to go to a "spoofed" website.
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Click Fraud
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A problem arising in a pay-per-click online advertising environment where additional clicks are generated beyond those that come from actual, legitimate users.
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clickstream data
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The data gathered based on the Web sites you visit and the items you click
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Storefront Broker
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A company that acts as an intermediary between your Web site and online merchants who have the products and retail expertise.
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Meta tag
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A special HTML tag, not visible on the displayed Web page, that contains keywords representing your sites content, which search engines to use to build indexes pointing to your website.
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Personalization
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The process of tailoring Web pages to specifically target individual consumers
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Web site development tools
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Tools used to develop a Website, including HTML or visual Web page editor, software development kits, and Web page upload support
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Web page construction software
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Software that uses Web editors and extensions to produce both static and dynamic Web pages
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Static Web pages
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Web ages that always contain the same information
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dynamic web pages
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Web pages containing variable information that are built to respond to a specific Wed visitors request
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Web Services
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Software modules supporting specific business processes that users can interact with over a network(such as the Internet) on an as-needed basis.
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Digital Certificate
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An attachment to an email message or data embedded in a Web site that verifies the identity of a sender or Web site.
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Certificate Authority(CA)
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A trusted third party organization or company that issues digital certificates
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Secure Sockets layer (SSL)
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A communications protocol is used to secure sensitive data during e-commerce
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electronic cash
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An amount of money that is computerized, stored, and used as cash for e-commerce transactions
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Smart card
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A credit card sized device with an embedded microchip to provide electronic memory and processing capability
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