The primary aim and duty of healthcare organizations is to responsibly provide their patients with healthcare services that cater to both medical and behavioral health needs (Scott, Ruef, Mendel, & Caronna, 2000).
Additionally, healthcare organizations must provide public and community health care programs while also ensuring that patients are accommodated in a well-equipped facility. As a result of societal challenges, these organizations must implement effective managerial techniques to address the increasing complexities. The demand for sustainable organizational structures has also expanded the leadership and management requirements, even in the healthcare sector.
The purpose of this paper is to examine how the behavior of physicians in emergency rooms affects patients' perceptions and to improve the quality of healthcare services. Traditionally, healthcare professionals evaluate the interactions between physicians and patients based on various factors, including physician behavior dur
...ing emergency situations (Malat, 2001). With the rise of popular television shows such as Grey’s Anatomy, Scrubs, and E.R., which depict physicians attending to patients despite socio-psychological challenges, viewers have a heightened interest in these shows. In some cases, viewers incorporate the themes, subjects, and situations from these shows into their own experiences.
The physician-patient relationship in the social health care setting is comparable to depictions on television, as discussed by Lavin and Haug. This relationship falls under the category of professional-client relationships, which are based on power dynamics. The behavior of physicians towards patients can significantly impact patient behavior and influence psychological responses within the social process between them (Haug & Lavin, 1981).
This study aims to address the impact of physicians' behavior in emergency rooms on patients' perception within the socio-psychological context of the situation, although there are severa
factors that still need consideration (Haase ; Miller, 1999). In addition, healthcare practitioners have become more focused on being "core leadership," representing a shift towards upgraded healthcare governance strategies (Dressler, 1981). Organizational factors are affected by the innovative competence capacity, which prioritizes quality over quantity (Runde ; Flanagan, 2006). Therefore, the importance of organization size decreases when a flexible model is integrated with creativity, risk-taking ability, communication, and effective strategies for achieving objectives (Segil, 2002).
As a result, to ensure that physicians are fully competent in fulfilling their duties, they must pass multiple licensure and certification exams, as well as obtain an individual license from their state medical board or regulatory committee. This process also includes passing a recertification exam every six years, which ensures that their knowledge and skills are up to date with the changes in society. According to Isaacs and Knickman (2004), these certifications ensure that physicians possess the proper conceptual and technical skills necessary for hands-on evaluation.
When working in an emergency room, healthcare practitioners must possess conceptual, technical, and psychological skills to efficiently perform their duties. It is important to address emotions that may arise and remain conscious of necessary behaviors. Improving interdependence, functionality, and organizational ability is crucial for progress in contemporary healthcare leadership. Despite the dilemma on healthcare practitioners' capabilities, proper orientation and an efficient managerial plan can aid in developing a positive disposition within the emergency room. This will ultimately have a favorable impact on patient perception (Clark, Clark, Day, & Shea, 2001).
The goal of this investigation is to assess the effects of physicians' conduct in an emergency room on patients' perceptions, and to determine whether these
behaviors are beneficial or detrimental. Previous sociological and psychological studies will be used to examine the results, with potential for further exploration in this field. Specifically, this study aims to identify how patients interpret physicians' actions when treating them since it has been demonstrated that this influences their reactions and responses. Ultimately, the purpose of this research is to offer insights into enhancing physician-patient interactions not only within healthcare but also across other professions such as business and organizational management (Capron, 1996).
Additionally, the qualitative research proposed will strengthen the social relationship between the practitioner and the recipient by critically studying and analyzing established findings found in related literature. The review will encompass all possibilities of similar studies. The study aims to identify patient-perceived factors or behaviors in the emergency room that positively or negatively affect their status. The research is descriptive and exploratory and uses face-to-face interviews as a method of data gathering, analysis, and interpretation. Informal or conversational interviews are preferred to draw out information that may not surface in structured or formal methods. The researcher will focus on one emergency room only.
To ensure random selection, respondents will not be limited by age, gender, or race. Those present in the emergency room at a specific date and time will be asked to participate in the survey or questionnaire, and some will also be asked to participate in a brief interview for qualitative data. The hypothesis is that patients who are treated by physicians with a "panic" behavior are more likely to absorb negative behaviors and become pessimistic about the level of trust they can place in their medical provider. Therefore, doctors who exhibit calm
and positive behavior are more likely to inspire confidence and trust in their emergency room patients.
This study aims to gather data from patients randomly selected in the emergency room through personal interviews and questionnaires. The questions in the survey have been carefully crafted by the researchers based on previous relevant studies. The purposive sampling technique will be utilized, where the researcher will purposefully choose individuals from a nearby medical facility for the interviews. Therefore, this research uses non-probabilistic sampling through purposive sampling. For data gathering, the researcher will conduct informal face-to-face meetings with six interviewees. These meetings will take place at coffee shops located near the interviewees' residences or public entities like coffee shops or even inside the hospital, depending on the respondents' convenience.
During informal meetings, the researcher will start by asking general questions about the respondents’ common perceptions of their physicians' behavior and gradually delve into the specifics of their experiences. A semi-structured interview schedule will be used as the research instrument and conversations will not be recorded to keep the environment informal. However, the researcher will take notes of all relevant and significant topics discussed for analysis. The units of analysis will be the patients and the conversations with healthcare practitioners. According to Dantzker and Hunter's research output, internalizing the four levels of research methodologies can help individuals discuss tradition and authority as sources of human learning, compare deductive and inductive logical processes, identify errors in casual observations, and establish a sturdy deliberation on factors that influence research decisions for obtaining precise answers to inquiries.
While basic research steps such as problem identification, design establishment, data collection, analysis and result reporting are important, researchers
may require additional skills in data analysis. Quantitative measurements play a crucial role in quantitative research by providing strong data that leads to clear outcomes. It is through reliable and valid methods that accurate results can be produced.
The researcher will organize the conversation data into tables and interpret it accordingly. Responses from participants will be sorted based on study-formed concepts while typologies will describe international students.
After gathering all data, categories will be formed using an emic typological strategy. The results reveal that patients in emergency rooms who view their physician as calm and organized feel more settled and composed themselves. Conversely, patients who perceive their physician as panicked, disorganized, and unfamiliar with medical facilities tend to absorb the tension and experience higher levels of anxiety. Additionally, the patient's perceived lack of credibility of the physician causes emotional distress. Patients may decide to leave the hospital if they doubt their physician's credibility due to confusing behavior exacerbating any existing medical dilemma and potentially leading to non-compliance with medical treatment (Malat, 2001).
A study aims to enhance physician productivity and hospital service by recognizing that 50% of respondents recognize the significant influence of the environment on their psychological state. If patients see a physician in the emergency room who looks lost or uncertain about what to do, they may become more agitated. Therefore, how physicians behave in front of patients has a major effect on how patients perceive them and their situation.
By conducting this study, healthcare practitioners can gain insight into how their behavior affects the reactions of their patients during medical procedures. This knowledge can greatly impact the overall experience for patients and aligns with previous studies
on psychological and sociological behaviors in emergency room settings. The aim is to provide appropriate attention that helps patients stay calm and trust their physicians. While limited to a specific aspect of healthcare, this study serves as an example for other businesses that interact with clients. Ensuring client satisfaction, especially among patients, should be the primary objective of any entity. Therefore, it is crucial to analyze any service level shortcomings and establish a respectful and efficient relationship between patient and physician (Dressler, 1981).
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